Domestic films need more "series of films". Market economic laws should be respected

in the specific industrial operation, series and genre films are often combined with each other, and its advantage is that it can not only promote the division of labor, but also cultivate a loyal audience, so as to produce the highest benefit at a relatively low cost.

this summer, the overall domestic film market is not as expected, but there are several unexpected best parts. First, "embroidered Spring Dao", which caught the eyes of martial arts film lovers three years ago, filmed the sequel "embroidered Spring Dao 2 Shura Battlefield" and won better box office and reputation than the previous one. Later, Wolf Warriors 2, which won the top spot at the box office in China, ignited the enthusiasm for cinema and discussion across the country. These two box-office films have two things in common: first, they are the sequels to successful films with a good mass base; second, they both have very distinct genre features. Therefore, for their success, as a "series of type films" reasons can not be ignored.

the so-called series is actually the most mature type of content production in Hollywood. The so-called "series" aims to break through the limitations of the duration and narrative capacity of a single film, prolong the life cycle of the film, and maximize the industrial and cultural value of the film characters and stories. The so-called type refers to the classified production of the film according to certain industry conventions, so that the film not only has a more clear direction of the audience, but also realizes the intensive cultivation of various types.

in the specific industrial operation, series and genre films are often combined with each other, such as "Speed and passion" series, "Harry Potter" series, "Star Wars" series and so on. Its advantage is self-evident: it can not only promote the division of labor in the production industry, but also cultivate a large number of loyal audience, so as to produce the highest benefit at a relatively low cost.

so, when viewers discuss the exquisite picture and delicate action design of "embroidered Spring Dao 2", when people comment on the patriotism and tough guy temperament of "Wolf Warriors 2", they are actually experiencing the benefits of the film series of typed production. Those who attribute the success of the two films simply to the feelings of the individual ignore the role of the industry in the industry.

is not to deny the role of the individual labor of film creators in the development of the film industry. After all, all industries are made up of people, and nothing can be talked about without people. But in many cases, it is mature industrial norms that guide the industry to develop in a healthier direction.

therefore, no matter for the purpose of prospering the market or culture, we should welcome the arrival of the era of series genre films and call for the laws of the market economy to be more respected in the cultural industry. As the film industry with the highest degree of marketization of all popular culture categories, it should play a more active role in this process.

Edit: xiongwei