Can domestic films "overtake in corners" to get rid of the IP decline during the summer season

"Summer Vacation", as a battleground for military personnel, will usher in the phenomenon of industrial giants entering the arena in an all-round way. what all parties are trying to do is to recreate the scene of three domestic "popular styles" going hand in hand in the summer of 2015.

Youth films always occupy an important seat in the summer files. The Secret Fruit, based on Rao Xueman's novel of the same name, will be released on July 7. In addition to starring Chen Feiyu's identity as the director of the second generation, whether the film can open up a new pattern for youth films is also a focus.

the box office report for the first half of 2017 was released, with mixed results-the total box office of the Chinese mainland film market in the first six months of this year was 27.173 billion yuan, an increase of 9.88% over the same period last year, but domestic films accounted for only 38.5% of the total box office. Domestic films with strong box office performance in the first half of the year are basically concentrated in the Spring Festival, and most of the market leaders since then are imported films.

starting from the second half of the year, audiences officially ushered in the summer season of intensive release of domestic films. During this period, domestic films bloom at many points, including a rich variety of blockbusters such as theme, comedy, inspiration, suspense and so on. During this period, a small half of the Chinese film and television circle appeared like a walking lantern, especially the young actors with their own flow, almost all of them were listed. 2017 is the "Chinese Film quality Promotion year". According to the analysis of the annual box office trend, the summer period will undoubtedly be the most important "corner overtaking" period for domestic films.

< strong > the industrial giant entered the market in an all-round way, striving for the reproduction of "popular style" < / strong >

data show that 96 imported films earned 16.717 billion yuan at the box office in the first half of the year, while the total score of 143domestic films was 10.456 billion yuan. In addition to the Spring Festival films, the lack of "popular style" is an important reason why the domestic film market has not been satisfactory in recent months. As a battleground for military personnel, the summer vacation will usher in the phenomenon of full entry of industrial giants, and what all parties are trying to do is to recreate the scene of three domestic "popular styles" going hand in hand in the summer of 2015.

the first blockbuster in the schedule is the gift film "the Great cause of Building the Army" released by China Film and Boehner, which is scheduled for national release on July 28. As the third installment of the trilogy of the Founding of the people's Republic of China, the Great cause of Building the Army is directed by Liu Weiqiang and supervised by Huang Jianxin, focusing on the all-star lineup and almost capturing all the students with their own traffic. But whether the young actors can successfully interpret revolutionary historical figures is also the winner or loser of the film. However, Huang Jianxin believes that the characters in the film are also young people when they experience those soul-stirring events, and "the director adds a new perspective to the story from his point of view, making this period of history more passionate and exciting." In view of the fact that in the past two years, domestic theme films have produced good works with high reputation at the box office, such as "outsmart Tiger Mountain" and "Operation Mekong", "the Great cause of Building the Army" is expressed in the way of telling a good story before nurturing the hearts of the people, which is worth looking forward to.

the main force of Huayi Brothers' summer vacation is the detonator, which was released on August 25. The film was shown not long ago as the closing film of the Shanghai International Film Festival. Starring Duan Yihong, Yu Nan, Wang Jinchun and Cheng Tai Stanley, the film tells the story of the hero Zhao Xudong innocently involved in the struggle for interests of all parties and the embodiment of a lone hero for self-redemption.

Light has mainly focused on youth and animation in recent years, both of which have a natural box office foundation in the summer. On July 7, the youth film "Secret Fruit" was released. The film is adapted from Rao Xueman's novel of the same name, and the name of Chen Feiyu, the son of Chen Kaige, attracts people's attention in the starring list. But in comparison, the domestic animation produced by light has more advantages in the type of film. After the successful accumulation of "the return of the Great Saints" and "Big Fish Begonia" in the past two years, Dharma Protection, which will be released next week, is also something to look forward to.

American Film Studio's" Food Rhapsody with Big ears "and" Biography of mackerel beads "are all the highlights of this summer, especially the latter, whether they can carry the banner for Chinese industrial films in fantasy types is a big suspense. In addition, the highlight of Wanda Pictures is the comedy "Father and son." The film, starring Dapeng and Fan Wei, tries to replicate the box office success of Pancake Man in the summer of 2015.

< strong > well-known IP high-profile card position, in order to get rid of the "IP decline" < / strong >

after a period of unimpeded, it is an indisputable fact that the well-known IP has been controversial in Chinese film and television circles. For this kind of works, topic and risk always coexist together.

the first thing to bear the brunt is regarded by many post-80s netizens as "deconstructing the classic" and "the Legend of Wukong". In terms of content, the film does not unfold the usual story of Journey to the West, but advances the timeline to 500 years before the havoc in Heaven. At that time, Sun WuKong, who had not yet become a great saint of heaven, disobeyed the destiny of heaven and launched a struggle against the gods of heaven and earth. As far as production is concerned, the Legend of Wukong, which was released on July 13, is an industrial competitor to the Biography of mackerel Pearl, which was released half a month later.

August 11 can be called an extremely tragic day of fighting, and there are few weak hands in films such as "Psychological Crime", "embroidered Spring knife Shura Battlefield", "Grand Theft Alliance" and "I am Marbury" released on that day. Particularly worth mentioning are "Psychological Crime" and "I am Marbury." the former, adapted from the first "Portrait" of a series of novels of the same name by Remy, is one of the most important works in the category of criminal suspense. and Liao Fan, Wanxi, Li Yifeng and other powerful schools have joined the idols; the latter is played by Marbury, a foreign aid of the Beijing men's basketball team, which is a rare and unique type for many basketball fans.

in addition," Peach Blossom Rain "sprang up on the TV screen at the beginning of this year. Nowadays, whether the big movie "exercises on the same theme" can break the preconceived pattern of the play version depends on the content and works.

although the summer season is dominated by Chinese movies, but can squeeze into such a crowded period of imported films-"God stealing Daddy 3", "late Night Canteen 2", "Spider-Man: the return of Heroes", "Dunkirk", "Interstellar agents" and so on, there are no weak.

Edit: mary