At the Cannes TV Festival, China's "sense of existence" has increased year by year. The film and television program "Going to Sea" is ready to launch

The Cannes Autumn Television Festival came to an end on the 20th. China exhibitors have actively promoted their film and television works to overseas markets from holding collective promotion meetings to individual screenings and negotiations. The results have been obvious, and many works have been favored by international buyers. Industry insiders believe that China's film and television programs "Going to Sea" have entered a stage of readiness.

Cannes Autumn TV Festival ended on the 20th, China exhibitors from holding collective promotion meeting to individual exhibition, negotiation, actively promote film and television works to overseas market, with obvious results, many works won the favor of international buyers. Industry insiders believe that China's film and television programs "Going to Sea" have entered a stage of readiness.

The Cannes Television Festival is the world's largest and most influential international audio-visual products and digital content trading market. This television festival attracted a total of 14,000 people from 108 countries and regions. China's State Administration of Press, Publication, Radio, Film and Television has organized a China joint booth to participate in the exhibition since 2004. China's "sense of presence" at the Cannes TV Festival has increased year by year. This time, more than 100 companies and more than 300 industry insiders came to find international cooperation opportunities.

According to the reporter, during the TV festival, many China exhibitors have successfully found international buyers, signed cooperation agreements or reached intentions. Huaying Planet has signed a copyright distribution agreement with a European agent for its "Crystal Hunter" animation and comic works; York Animation's independently produced TV cartoon "I am the Inventor" has been favored by Italian animation companies and successfully sold The right to global overseas distribution of works.

Song Siyuan, deputy general manager of York Animation, told reporters that she had been representing the company in participating in the exhibition two years ago. Her initial gain on this platform was to "get large international orders and do overseas OEM animation production." With the accumulation of technology and experience, international cooperation has been continuously upgraded, and joint production has gradually begun with overseas companies. Finally, independent IP copyright animations have been produced and successfully launched into the international market.

Zhejiang Huamai Network Technology Co., Ltd. is responsible for organizing exhibitions at the joint booth of Zhejiang Province. Chen Ying, the company's general manager, told reporters that Zhejiang Province has organized groups to participate in TV festivals since 2008 and promotes a number of film and television works every year. Overall, kung fu dramas and costume dramas have a high degree of acceptance in Southeast Asia. In recent years, historical, family, and urban-themed film and television dramas have also begun to receive good responses in Africa and the Middle East. She explained that China's film and television dramas carry unique cultural connotations and are easily favored in areas close to China's culture, ethics and morality.

It is reported that "The Beautiful Times of Daughter-in-Law" has triggered a ratings boom in Tanzania. Film and television dramas such as "Struggle","Who Is the Decision for My Youth" and "Beijing Youth" have been broadcast in more than 40 countries including Kenya, Egypt, Senegal and Zambia, with strong responses.

Chen Ying believes that although China film and television programs have not yet penetrated the mainstream markets in Europe and the United States, they have opened the door to the international market, and many companies have begun to cooperate with their European and American counterparts at the capital and market levels, consciously co-producing and adding China elements, paving the way for entering the mainstream market. In addition, China's film and television programs have many Chinese audiences around the world, and they are ready to "go out to sea".

Many industry insiders have pointed out that although major companies still focus on content transactions in participating in exhibitions, they are also conducting deeper exchanges such as broadening international distribution channels and seeking joint productions, gradually forming a diversified and long-term sustainable development international cooperation model.

People in the international industry have also felt the momentum of China's film and television programs to "go global". Bertrand, partner of media information company THE WIT, told reporters that the number of customers in China has been increasing in the past three or four years."China production companies and TV stations have begun to obtain the latest information on the international market through us, indicating that they have begun to focus on overseas markets." More and more foreign companies have begun to show interest in China's film and television programs and markets, hoping to understand the current situation of China's TV industry.

The rapid development trend of China's film and television industry has also attracted the attention of many international colleagues. In 2015, China produced a total of more than 16,000 episodes of TV series and nearly 140,000 minutes of TV cartoons. Its international influence has become increasingly prominent. French Reid Group, the organizer of the Cannes Television Festival, announced that it will hold the Cannes Film Festival "China Special Session" in Hangzhou, China in May 2017-MIPCHINA International Film and Television Content Summit Forum helps Chinese film and television programs "go out to sea".

Xia Jingge, deputy secretary-general of the Hangzhou City People's Government, who came to participate in the "China Special" press conference, said that the current "going to sea" of Chinese film and television dramas is at a turning point. Foreign markets are interested in seeing the carrier of Chinese culture "going global", and Chinese works also need "Going global" to carry out cultural innovation. Both sides have mutual needs. Under this background, Chinese film and television programs are bound to go further.

Editor: Nancy