Xiao Ning succeeded Long Danni Cheng Tianyu, the general manager of the Hunan Satellite TV Program Trading Management Center

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Xiao Ning, who has taken up the new job, has served as manager of the introduction department of the program marketing center of Hunan Radio, Film and Television Group, director of the editor-in-chief office of Hunan Economic and Television, deputy director and director of the program transaction management center of Hunan Radio and Television. Hunan Satellite TV also said that this personnel appointment is normal.

On February 14, at the team handover meeting of Tianyu Media Co., Ltd., a personnel appointment was officially announced."After deliberation and decision by the Taiwan Party Committee, Comrade Xiao Ning was appointed as the general manager (concurrently) of Shanghai Tianyu Media Co., Ltd.; Dismiss Comrade Long Danni as member of the Party Committee and deputy general manager of Mango Media Co., Ltd. and general manager of Shanghai Tianyu Media Co., Ltd."

Xiao Ning, who has taken up the new job, has served as manager of the introduction department of the program marketing center of Hunan Radio, Film and Television Group, director of the editor-in-chief office of Hunan Economic and Television, deputy director and director of the program transaction management center of Hunan Radio and Television.

It is understood that the reason why Long Danni left Tianyi was not her resignation, but her contract expired and she did not renew it. Hunan Satellite TV also said that this personnel appointment is normal. Tianyi Media plays an extremely important role in the history of China's television, and has made pioneering achievements in talent selection, artist management, music industry and other aspects.

Long Danni has always been called the "fast girl godmother". In 1995, when Hunan Economic TV was preparing to be established, Long Danni resigned from Guangdong Yangjiang TV and became the first batch of employees of Hunan Economic TV. In 1996, she was entrusted by her leadership to serve as the producer of the large-scale variety show "Lucky 3721" that triggered a wave of ratings. At the age of 23, she became the youngest TV program producer in the country. In the following few years, columns such as "True Love","The More Cue, the More Happy","Absolute Man", and "Star Academy" were successively launched. In September 2008, Long Danni served as the general manager of Tianyu Media.

Tianyu Media was established in May 2004. It is a media company wholly-owned by Hunan TV Entertainment Channel. The company has created three major brand activities "Super Girl, Happy Boys, and MISS STAR", and has full authority to represent all of these activities for the brokerage of selected artists, as well as the development, production and distribution of the three major brand activities and artist-related products. Over the past ten years of development, Tianyu Media has developed from a program production company to an entertainment company covering multiple industry chains such as record distribution, entertainment event planning, various performance planning, and artist brokerage. Tianyu Media has become famous for its music talent show created by Hunan Satellite TV. However, for various reasons, Tianyu Media has also frequently fallen into contract termination disputes with its artists. In recent years, variety shows have emerged one after another, coupled with the audience's aesthetic fatigue about talent shows, the Super Man Super Girl and Fast Man Fast Girl series talent shows are no longer as grand as they were in the past. This is not good for Tianyi Media. After Long Danni stepped down, it remains unknown how Tianyu Media will develop in the future.

Yien.com compiled and released it based on relevant reports from Sina Technology and Beijing Business Daily.

Editor: Nancy