Famous cross-platform hosting opportunities and risks coexist. Innovation needs to face the different needs of different platforms

Recently, Xiao S's new film "Sister is Hungry" was launched on iQiyi and attracted a lot of attention from viewers-the number of clicks exceeded 20 million in less than 24 hours after its debut. After the show premiered, Xiao S revealed that "my mother and my sister kept calling to say it was so funny," but the audience had different opinions. Many critics on the Internet said that the process of watching the show was "very embarrassing" and that "it was obviously a compilation of emoticons." Is Little S's hosting skills regressing? Or is it easy for famous people to become "acclimatized" across platforms?

Original title: Gorgeous turning is not the same as "stir-frying"

Following the launch of new works by famous people such as He Jiong, Xie Na, Meng Fei, Ma Dong, and Hua Shao across borders and platforms, the recent launch of Xiao S's new book "Sister Is Hungry" on iQiyi It also attracted a lot of attention from viewers-the number of clicks exceeded 20 million in less than 24 hours after the premiere. After the show premiered, Xiao S revealed that "my mother and my sister kept calling to say it was so funny," but the audience had different opinions. Many critics on the Internet said that the process of watching the show was "very embarrassing" and that "it was obviously a compilation of emoticons." Is Little S's hosting skills regressing? Or is it easy for famous people to become "acclimatized" across platforms?

The first episode of Xiao S's new program "Sister is Hungry" invited to Huang Bo

's "Sister is Hungry" was accused of being "embarrassed and confused" to expose Xiao S's hosting weaknesses?

Recently, Xiao S, who has been unemployed for half a year since the end of "Kangxi Comes", launched a new program "Sister is Hungry". The first episode of this talk show food program invited Huang Bo as a guest. In the program, Xiao S tried his best to compete with Huang Bo. The program received more than 20 million hits in 24 hours after the launch of iQiyi, which seemed very popular. However, unlike Xiao S,"my mother and my sister kept calling and saying it was so funny that they laughed until they cried." The audience's response was flat. Some viewers even believed that the program exposed Little S's weakness that it was difficult for him to control a program alone. "After meeting Huang Bo, she played the scenes of teasing, insulting, and taunting Lin Zhiling in" Kangxi Comes "in 40 minutes, and she could show embarrassment through the screen. The boring interview program in the interview format is like a compilation with a long face, embarrassing and confused..."After watching" Kangxi Comes ", the audience who had high expectations for Xiao S couldn't accept that Xiao S performed his own routine again. Some viewers thought: "What I want to see is the current Xiao S, not the former 'Kangxi' stir." "Xiao S has finally had a cross-platform attempt now. Her efforts can be seen from onions, eating green onions, and sending hugs. Or they were too anxious to set up a little S signature magic character as soon as they came up. The entire episode was surrounded by old jokes from the past. This was all wrong. What the audience wanted to see was the program rather than a long emoji."

Even in the fight against Huang Bo, Xiao S was at a disadvantage everywhere. On the program, Xiao S first asked Huang Bo who would he save first when she and Lin Zhiling fell into the sea? Huang Bo chose to save Xiao S first because Lin Zhiling was "relatively tall and she could emerge from the water by herself." Little S refused to accept and continued to ask to compete with Lin Zhiling, but this time Huang Bo still did not show mercy."In terms of height, body shape, knowledge, and cultivation, how can you compare with others?" The little S asked in a hurry: "Are you saying that I lose to Lin Zhiling in every way?" Unexpectedly, Huang Bo continued to shoot him,"You are better than her." For a while, the traffic was blocked and Little S had nothing to say.

Although some netizens felt that Huang Bo protected Zhiling everywhere this time and spoke a little sharply to Little S, some netizens believed that Little S should reflect on her hosting ability to control the venue and pay attention to the scale of questioning. After all, what she said was just right and straightforward. Talking too much would be arrogant and rude, which on the other hand exposed the problem that she still needed to improve her control of the program.

However, Little S doesn't seem to care about everyone's complaints. The day before yesterday, she posted multiple Weibo posts, first saying "I hope I can make everyone happy", then "Thank you everyone for watching and advice. As long as you are happy, I will be satisfied", and then "Sister is going to leave again! This trip was very difficult,"which means facing all kinds of comments from the audience directly.

Is cross-platform an adventure? It is not uncommon for "acclimatization"

to be uncommon. Nowadays, TV variety shows are mostly reality shows, and the role played by hosts in them is gradually weakening. At the same time, the good development of online variety shows has led more and more big-name hosts to join and switch from TV to Internet. For a while, online variety shows announced that they would invite big-name hosts, and the content of the programs sounded quite cool. Some famous speakers were not satisfied with the original program and began to try cross-satellite TV platforms, but the response was mixed.

Relatively speaking, famous people have made more attempts to synthesize online. After He Jiong's "Please Please the Refrigerator" and Wang Han's "Mars Intelligence Agency", the two have new actions. Wang Han will be the captain of "1.3 billion decibels". He Jiong will create the first online student variety show focusing on colleges and universities,"Senior Students Don't Ermeng", selecting 35 school-level male gods to form seven major alliances. In addition, Li Yong's "Touch the Internet" will launch a star's choice to experience the reality show "Idol Should Be Sauce Aunt". It is reported that even "Village Chief" Li Rui is going to start a business online! On computers and even mobile phones outside the TV screen, these hosts break their inherent image and temperament and let the audience see their other side.

However, cross-platform can be an opportunity or a risk for celebrities, due to the uncertainty of audiences and new programs. Successful TV programs in the past have attracted a large number of TV viewers. Audiences have a certain inertia when watching programs. Changing platforms is equivalent to changing audiences. Whether the original audience can be brought to the new platform will test the loyalty of the audience and whether the program can allow them to truly exert their strengths.

After trying cross-platform, some famous people encountered "acclimatization". In addition to the unsatisfactory reputation of Xiao S's "Sister is Hungry", Xie Na's "Let's Say That", which is the only leader, did not receive much positive feedback. Both Xie Na and Xiao S are believed that "the control of the program needs to be strengthened."

It is not difficult to leverage one's strengths and capture audiences

. Since a cross-platform attempt can be called an adventure, how should celebrities capture audiences? You should still give full play to your strengths!

Recently, the online variety show "1.3 billion decibels", which Wang Han participated in planning for the first time since stepping down as the producer of "Daily Up", was officially launched on the video website. The number of views exceeded 30 million in 24 hours, dominating the Weibo topic list. Different from other music programs,"1.3 billion decibels" uses "local dialect" as the singing form and carries out "original, adapted, cover" and other creations, which has a great feel for the Internet. In the program, Wang Han showed his strong language talent.

He Jiong and Wang Jiaer's popular "Please Please the Refrigerator" is now in its second season. This program, which is considered to be "heart-to-heart", not only deeply delves into the star's personal life through the refrigerator, but also uses simple ingredients in the refrigerator to make delicious dishes one after another, which is recognized as a "rice variety show".

Ma Dong showed his wise and humorous side in "The Strange Talks", and thus became a new favorite of young people. Some viewers praised Ma Dong as a "golden sentence maker", allowing the audience to feel the power of speaking again and again.

Facing up to the different needs of different platforms

and asking why they choose cross-platform cooperation, many famous speakers will talk about "innovation", including innovation in variety shows and innovation in personal styles.

For TV viewers, it is normal to love the new and hate the old. Therefore, programs need to be innovative, and celebrities need to make the audience feel a little fresh. Relatively speaking, most TV variety shows are currently reality shows, in which the role of the host has been weakened. In addition, there is a lot of room for flexibility in the production of online variety content, and the host has more room to play. As the situation declines, the attraction of online variety shows to famous mouths will be amplified. Moreover, for famous people, having established a position in established variety shows, joining online variety shows is another way to seek self-breakthrough. When Meng Fei talked about the reasons for joining Netcomprehensive, he once said: "Many people know that" If You Are the One "to me is much like" Happy Camp "to Teacher He Jiong. It is all carefully managed as a lifelong career, but we must innovate."

However, innovation should not be about renovating something you are familiar with on a different platform. After all, what viewers want to see is the "new" rather than the "stir-fried"-if they still want to see the original stir-fried, they might as well order the classic program on demand. Why chase after the new program? Different platforms create different needs. Facing up to the needs of audiences on different platforms is not only about using our own fame and popularity, but also combining the characteristics of new platforms and new programs to achieve a gorgeous cross-platform turn.