Enlight Media invested 160 million yuan in Internet celebrity e-commerce and online live broadcast industry

On May 3, it was reported that Enlight Pictures plans to subscribe for the new equity of Hangzhou Tisu with its own funds of 30 million yuan and also accept the equity transferred by Shi Jie, a shareholder of Hangzhou Tisu. After the capital increase and transfer are completed, Enlight Pictures will account for Hangzhou Tisu. 6% of the registered capital. It is reported that Hangzhou Tisu's main business is to create personal clothing brands tailored for Internet celebrities and celebrity artists, and sell clothing and clothing through e-commerce platforms such as Taobao.

Enlight Media announced on the evening of May 3 that Enlight Pictures, a wholly-owned subsidiary of the company, plans to subscribe for the new equity of Hangzhou Tisu E-Commerce Co., Ltd.(referred to as "Hangzhou Tisu") with its own funds of 30 million yuan and also transfer the equity transferred by Hangzhou Tisu shareholder Shi Jie. After the capital increase and transfer are completed, Enlight Pictures accounts for 6% of the registered capital of Hangzhou Tisu.

Hangzhou Tisu's main business is to create personal clothing brands tailored to Internet celebrities and celebrity artists, and sell clothing and clothing through Taobao and other e-commerce platforms. The main brands include VCRUAN, Niwa Customization, Durian Home, Xiaotu Customization, EZ14, Cao Lujia, OMG, UUJULY, MDM, Mao Xiaotu, Prince of Little Britain Hani, Bubble Summer (Tmall self-operated store), etc.

According to Enlight Media, Hangzhou Tisu has accurately grasped this wave of development of the Internet celebrity economy. Currently, it has a large number of independent and well-known Internet celebrity clothing brands and has become an important new force in Internet celebrity e-commerce.

Enlight Media said that this investment in Hangzhou Tisu will help maintain the company's brand influence in the new generation, grasp the emerging mainstream consumer groups, form interconnection between content, artist brokerage, and derivatives businesses, and expand the company's own content. Multiple monetization channels will help the company vertically deploy the e-commerce field and further improve the company's industrial chain.

Enlight Media also announced that the company plans to use its own funds of 130 million yuan to transfer the 36.38% equity of Zhejiang Juju held by Jinhua Aoxiang. After the transfer is completed, the company will hold 63.21% equity of Zhejiang Juju and become its controlling shareholder.

Enlight Media said that when the company first invested in Zhejiang in 2012, it was keenly aware that Internet interactive experience forms such as online live streaming would be the next step in the industry development direction; the rapid development of the online live broadcast industry since last year has proved that the company's original layout is completely accurate and forward-looking.

In order to increase the company's resources and business integration with Zhejiang, accelerate the exploration and experimentation of the Internet industry, better integrate and promote the company's business with the online live broadcast industry, and gradually explore and establish a new Internet business ecosystem, Enlight Media decided to continue to increase its shareholding in Zhejiang to strengthen the company's layout in the Internet field.

Editor: vian