Baidu Post Bar launches online entertainment channel to launch wealth management product "Entertainment Ying", opening 2.8 billion traffic

On the 26th, at the Beijing 798 Rose Name Art Center, Baidu Tieba Entertainment held a press conference to announce the official launch of the Tieba Entertainment Channel. At the same time, it released Baidu Tieba's first financial product: Entertainment Ying.

Original title: Baidu Post Bar attacks the entertainment industry with 2.8 billion traffic to create an "entertainment big V"

. On the 26th, at the Beijing 798 Rose Name Art Center, Baidu Post Bar Entertainment held a press conference to announce the official launch of the Post Bar Entertainment Channel, and at the same time released Baidu Post Bar's first financial management product: Entertainment Ying. After the Tieba Entertainment Channel is launched, it will open up 2.8 billion entertainment traffic (daily PV) of Baidu's full-platform products for sharing by entertainment partners such as major Vs and film and television organizations. The first batch of well-known film and television production organizations to reach strategic cooperation with Tieba Entertainment include Enlight Pictures, Huace Films, South Korea SBS, Mango TV and other well-known film and television. Entertainment celebrities such as the Caring for Gossip Growth Association, Youth Film Handbook, and Eight Entertainment Journalists will also enter Tieba Entertainment as self-media.

Lu Fubin, vice president of Baidu and general manager of the Tieba business unit, said: "Baidu Tieba is the birthplace of Internet fan culture and has always occupied a pivotal position in the entertainment industry. In today's industrial context of consumption upgrades, the Internet + entertainment industry has more innovation opportunities. The launch of the Tieba entertainment channel and the opening of 2.8 billion entertainment traffic to the industry will be an important measure for Baidu Tieba's vertical operation. In the future, Tieba Entertainment will explore more cooperation and win-win models in the mobile Internet era in the entertainment industry and important roles such as film and television organizations, entertainment celebrities, and fans."

Lu Fubin, vice president of Baidu and general manager of the Tieba Business Unit, gave a speech at the Tieba Entertainment conference

to give more traffic to high-quality content and enhance the influence of entertainment

. Behind the 2.8 billion traffic released by Tieba Entertainment, Baidu Tieba actually linked up with Baidu. Other heavy content product resources in the content ecosystem. According to reports, in the future, the high-quality content produced by the entertainment big V in Tieba Entertainment will not only appear in the content entrances of Tieba Entertainment and Baidu Tieba, but also appear in the mobile phone Baidu homepage information stream, Baidu browser homepage information stream, Baidu search homepage, etc. On the large-traffic products, use the power of Baidu's entire platform to enhance the influence of the entertainment big V.

Entertainment media such as "Caring for Gossip Growth Association","Youth Film Handbook", and "Eight Entertainment Journalists" have now settled in Tieba Entertainment! In the future, with the help of Tieba Entertainment Channel, Big V will have more opportunities to conduct more extensive and in-depth cooperation with film and television organizations.

Launched its first financial management product,"Entertainment Ying", while chasing stars and investing in a new way

of playing stars. Based on the advantage of Baidu Tieba's massive fans, Tieba Entertainment also took the lead in cooperating with film and television organizations to launch an innovative financial management product: Entertainment Ying. Through this product, film and television organizations can initiate investment crowdfunding for films, concerts, star meetings and other projects to solve funding problems. Fans can invest in their idols through Entertainment Profit. While earning income, they can also obtain rights and benefits such as celebrity peripheral products and visiting classes. It is reported that the first batch of institutions to participate in the entertainment cooperation include SBS, Huace, New Longmen Film and Television, etc.

At the press conference on innovating the cooperation model of film and television organizations to comprehensively solve institutional pain points

, Tieba Entertainment also announced that it would provide different online resources based on the needs of different film and television organizations to comprehensively and effectively solve institutional pain points in terms of incubation IP, content publicity, fan CRM, etc. The first batch of institutions to reach strategic cooperation include: South Korea SBS, Huace Film and Television, Mango TV, JYP, Enlight Pictures, Siba Culture, OPPO, Phoenix Entertainment, etc.

National Entertainment: Making fans more professional and active

Tieba Entertainment has also launched a "fan training plan" to improve the professionalism of fan content production through a series of measures. For example, the high-quality content produced by fans will be rewarded by users to realize direct monetization of content. In addition, Tieba Entertainment will also provide professional media lectures, salons and other activities. Of course, what attracts these fans most is the opportunity to communicate face-to-face with celebrities and truly become a quasi-entertainment reporter.

All in all, Tieba Entertainment's press conference today is to connect the industry's film and television agency producers, entertainment celebrities, and the majority of fan groups to create a new Internet + entertainment game that will allow all parties in the entertainment economic chain. Players can enjoy the dividends brought by the fan economy.

Editor: Nancy