Safe mode for purchasing tickets for summer performances is opened to avoid selling more than one ticket through technology and management

According to incomplete statistics, nearly 700 performances will be staged in the Beijing market at the same time this summer. While various performances are flocking to the city, consumers 'demand for ticket consumption for performances is also gradually increasing. Many consumers expressed their concerns to reporters about the phenomenon of selling more than one ticket in ticket spending for performances. To this end, the reporter visited well-known ticketing websites and interviewed relevant industry insiders to understand the situation, and provided detailed answers to questions of consumer concern such as why one ticket is sold more, whether such a situation will occur, and how to circumvent it.

According to incomplete statistics from reporters, nearly 700 performances will be staged in the Beijing market at the same time this summer. While various performances are flocking to the city, consumers 'demand for performance ticketing consumption has gradually become stronger. Many consumers have expressed to reporters their concerns about the phenomenon of selling more than one ticket in performance ticketing consumption. To this end, the reporter visited well-known ticketing websites and interviewed relevant industry insiders to understand the situation, and provided detailed answers to questions of consumer concern such as why one ticket is sold more, whether such a situation will occur, and how to circumvent it.

The ticket purchasing system is the root cause of the problem

."When purchasing performance tickets through formal channels, there should be no problem of selling more than one ticket, because the origin of each performance ticket can be traced back, and selling more than one ticket is prohibited in the industry." said Li Zhenxing, chairman of Tianyun Culture. According to the reporter's investigation, the so-called selling more than one ticket means that two tickets are sold for one seat, and the information of the two tickets is exactly the same. Currently, ticketing websites can lock each ticket through technical means and operating mechanisms, thereby avoiding the phenomenon of selling more than one ticket.

Wang Yi, director of Evergrande's Music Marketing Department, emphasized: "One ticket that sells more than one ticket means that consumers get the paper ticket in their hands, but the phenomenon of overselling occurs during the process of online ticket purchase." Because whether it is a performance ticketing website or a performance ticketing App, currently not using a set of ticketing systems. Each platform is different. If it was a set of systems, there would not be a situation where multiple tickets would be sold. Because as long as there is a performance ticketing platform that locks a ticket, other performance ticketing platforms with common rights can no longer sell the ticket. For example, train tickets are very standardized in a unified system across the country, but performance ticketing is not the case. It can be said that the performance ticket source is not completely locked and is not exclusive. Several ticketing platforms overlap in a certain performance ticketing area, which sometimes causes problems.

Some industry insiders pointed out that the chaos of performance ticketing agencies sometimes leads to the phenomenon of selling more than one ticket. For example, Ticketing Company A is the general agent and distributor of ticketing for a certain performance, but it does not have branches across the country, so sometimes it cooperates with local ticketing platforms. There won't be too many problems with the same company and the same ticketing system, but confusion can easily occur when third-party ticketing agents participate. In fact, the general ticketing agent can solve the problem without distributing, but this is unrealistic, so the unity of the performance ticketing system is the biggest problem. In fact, movie ticketing is relatively formal at present, because the ticket purchasing channels are relatively objective, the system is relatively unified, and relatively few problems occur. However, in the early movie ticketing market, there were also cases where one ticket was sold for more than one ticket, but through the unified ticket purchasing system, the speed at which problems are corrected has been improved.

How

can a performance ticketing platform avoid the phenomenon of selling more than one ticket? The relevant person in charge of Damai. com told reporters that technology and management can avoid selling more than one ticket. First of all, technically speaking, every ticket sold by Damai. com has unique order information and order log, which can be traced and queried. Damai. com has an independently developed ticketing system with intellectual property rights. For tickets issued by Damai. com's ticketing system, the seat information corresponding to each ticket is unique, which can effectively lock the seat.

Of course, there are also lawless elements in society, such as scalpers, who forge similar problem tickets based on the face content on the purchased real ticket paper and peddle them to customers through informal channels. Professional ticketing platforms will use professional ticket inspection tools, high-precision anti-counterfeiting technology, and equipped with corresponding service personnel according to the scale of the project. At each entrance, there will be professional ticket inspectors from barley to conduct on-site ticket inspection to avoid forged fake tickets entering the market.

Meng Wei, senior operating director of Damai. com, emphasized that consumers who purchase tickets on the official platform and official App can call 400 customer service before the performance starts to resolve relevant issues; if they encounter a ticketing dispute on the spot, they can ask for help from nearby Damai. com staff or volunteers. However, it should be noted that no one at the scene has the authority to promise to refund the ticket. "We will equip professional personnel and professional ticket checking tools at key positions at the performance site, such as rough inspection and detailed inspection. The gate ticket gate will be equipped with professional personnel and professional ticket checking tools to achieve unique verification of performance tickets. At the same time, the staff will assist volunteers in carrying out on-site management work. The volunteers of Damai. com come from a long-term and professional volunteer company. The volunteers are all screened and trained to ensure that problems that occur on the scene can receive timely feedback. And a question ticket processing center will be set up at each large-scale event site to protect the reasonable demands of consumers in formal channels."

Tickets need to go through formal channels.

"The phenomenon of selling more than one ticket actually reflects the authenticity of performance tickets. If there are two tickets for one seat, there must be a problem with the ticket source of one ticket." Zhang Chunxiao, head of Yongle ticketing, said. At present, ticketing platforms are also constantly improving the verification standards for performance tickets, and have successively launched high-security tickets, RFID chip tickets, etc. However, there is still a market for fake tickets and scalper tickets, which is in urgent need of rectification. Li Jianjie, deputy director of operations of Damai. com, also said that some key projects of Damai. com have successively launched real-name ticket purchase systems. On the one hand, it restricts scalpers from buying and reselling, and on the other hand, it is to trace the origin based on those who forged problematic tickets.

Industry analysts pointed out that many consumer problems can be seen from the phenomenon of selling more than one ticket. The first is the consumer problem. It has to be said that many consumers in China lack the spirit of contract. Even if real-name ticket purchase is widely implemented, it cannot be well restrained. Unless the identity information is printed on the face of the ticket like high-speed rail ticket, then the ticket will be unique; Secondly, the performance ticketing exchange system is not complete enough. If we want to ensure that performance tickets are as unique as high-speed rail tickets, then the exchange service needs to be changed accordingly. At the same time, consumers also need to pay attention to whether the performance ticketing channels are regular and whether the prices are reasonable when buying tickets. Some informal performance ticketing platforms use low prices to attract consumers, which ultimately leads to both people and money; There is also the quality of performance ticketing platform practitioners themselves. Currently, the sales channels for performance tickets are relatively single, either websites or apps, and the cost of a performance is getting higher and higher. However, the venue is often limited. When performance tickets start to be sold at auction, it is normal for one ticket to sell more than one ticket. Therefore, the current industry regulations need to be strengthened, and the consumption method of performance ticketing needs to be more transparent.

Editor: yvette