"Internet celebrities" are all generalists and quickly capture the big screen

With the development of online media, online film and television have attracted more and more attention. Online dramas and online movies have developed very rapidly in recent years, which has made a lot of "Internet celebrities" who started their careers through the Internet popular. They not only have their own The management team is also making every effort to counterattack the entertainment industry and openly compete for jobs with stars.

"Crown Princess" Zhang Tian 'ai has become a guest of "Running Man"; Ma Weiwei, who has become popular since "The Strange Flower", has become a hot spot on many programs; Fan Tiantian appeared in "Everyone Accelerating"; Xiao Xiao's advertising endorsements exceeded 6 digits: "papi Sauce" was an online live broadcast and received a gift of 900,000 yuan from netizens and rewarded 100 million likes...

With the development of online media, online films and television have attracted more and more attention. Online dramas and big online movies have developed very rapidly in recent years, which has made a lot of" Internet celebrities" who started through the Internet popular. They not only have their own management team, but are also making every effort to counterattack in the entertainment industry and openly compete for jobs with stars.

"Internet celebrities" have turned to film and television dramas to

quickly take on the lead. At the beginning of this year, Zhang Tian 'ai, the leading actress who became popular with the help of the online drama "The Promotion of the Crown Princess", actually won the title of "husband" among the young men because of her skills in "flirting with girls" in the drama. Zhang Tian 'ai has gone from an unknown actor to one of the hottest new generation of young celebrities at the moment. She has quickly leapt to the big screen and holds two blockbusters: she starred in the large-scale movie "The Legend of the Pearl" with Wang Dalu and Ren Dahua, and starred in the romantic movie "Passing Through Your World" with Deng Chao, Bai Baihe and Yang Yang.

Coincidentally, a white guest who became popular in the online drama "Unexpectedly" and "Wang Dazui" also realized his wish of "promotion and salary increase". He was not only frequently invited to large and small screens, but also received more than one million advertising endorsements. There is also Huang Cancan, who started her career on the Internet and is called the "goddess of Wuhan University" by netizens. She not only endorses advertisements with Wu Mochou and Liu Haoran, but also takes the lead in participating in the film "Summer of Bubbles", which was first transformed by Leung as a producer.

It is undeniable that there are many ways to become popular nowadays, and "Internet celebrities" are also beginning to take advantage of their high popularity to quickly cross the film and television circles and compete for jobs with stars familiar to TV audiences. "Network effects have always existed. I believe that in the field of 'Internet celebrities', there will definitely be a big card company who is not inferior to stars." Chen Qi, a famous entertainment planner, bluntly said in an interview with a reporter from Huaxi Dushi Daily,"Because people now dislike fake things more and more, and 'Internet celebrities' do not have the aura of stars, and what they present to everyone is very real."

"Internet celebrities" are all generalists in their money-grabbing methods

. Compared with ordinary stars in the entertainment industry, the biggest difference between stars who started out on the Internet is that they have unique talents and are "down-to-earth". The Internet talker show "Qi Qi Shuo" has become a phenomenon. The show has now finished broadcasting for three seasons, and even a cast of contestants on the show have also transformed from amateurs to "Internet celebrity" celebrities.

Among them, the most commercial value include: Xiao Xiao, Fan Tiantian and Ma Weiwei. Because of their unique performance on the show, they have gained a group of regular fans. It also gained the attention of advertisers. After the first season was broadcast, Xiao Xiao took the lead in participating in commercial filming, and Fan Tiantian also frequently appeared on various variety shows, from reality shows to food shows, and she received the following.

Not only can they be on the show, they can also give speeches. Ma Weiwei has become a popular candidate to invite guests to various forums in Beijing, Huang Zhizhong has been invited to give speeches in universities, and Jiang Sida's Weixin Official Accounts can easily reach 100,000 + views.

According to the reporter's understanding, although the appearance fees of "Internet celebrities" are not too high, they are more favored by activists because of their distinctive personalities,"down-to-earth" and dare to speak and do.

The only requirement for "Internet celebrity" packaging to take a long-term approach is not pretentious

."There are indeed many brands working with us, whether it is endorsements or commercial activities, there are a lot of them, with about a dozen events happening almost every month. Because they are really very popular with young people." Zhang Luofei, director of artist management at Miwei Media, told reporters,"But what we need to do with artists is definitely not to use them to make money. We are more concerned about whether this brand is in line with the tone of my artist and whether our artists are in line with the positioning of this brand is a two-way judgment. Whether the brand invites us to act or express our opinions, we wouldn't have done it if it wasn't for it, because the biggest characteristic of our artists is that they are authentic and not pretentious."

Luo Fei admitted that he would make some corresponding plans based on the characteristics of each artist, the artist's own wishes and the company's suggestions. "For example, Tian Tian's temperament is very suitable for doing variety shows, but she also has a dream of being an actress, and her own acting skills are really good, so she will pay more attention to Tian Tian's expressiveness and diversity in film and television works and variety shows; Wei Wei has more opinions and opinions, so we will be more inclined to let her participate in programs that can express her self-opinions and opinions, and can bring some constructive opinions to everyone, as well as some public welfare activities; Xiao Xiao has a very high EQ and is very suitable for variety shows; Fan Ye follows the fashionable route, Rujing and Dong Jing are suitable for the director route, etc."

Editor: Nancy