BesTV Cinema announced its art theater plan to build 200 new on-demand theaters during the year

BesTV Cinema, the country's largest on-demand theater platform company, announced a strategic cooperation with Weidong Technology. The two sides will deeply integrate content, technology, market resources and brand. It is expected to jointly build 200 on-demand theaters nationwide within the year.

In recent years, the market for on-demand cinemas (micro-cinemas, private cinemas, movie bars) has grown rapidly, breaking 10,000 nationwide. With the promulgation and implementation of the "Film Industry Promotion Law", relevant departments of the State Administration of Radio, Film and Television are also paying close attention to the development of this emerging industry. A round of market research and corporate talks have also been launched one after another, and an industry-related regulation closely related to this is also about to emerge.

On April 21, 2017, the State Administration of Radio, Film and Television suddenly released a "blockbuster" and issued the "Notice on Standardizing the Operation and Management of On-Demand Cinema and On-Demand Theater Lines." As soon as the news came out, it triggered heated discussions in the industry, which can be seen from the State Administration's determination to regulate the on-demand cinema market. Cinema owners and independent investors who are still on the sidelines are beginning to stir. With the introduction of new policies, the era of "on-demand cinemas" has finally arrived!

The "Notice" issued this time unifies the name of the on-demand theater business format, and also clarifies the legal channels for obtaining film sources. That is to say, business formats including the "movie bar" boxes in some commercial theaters, various private theaters, movie clubs, movie K, etc., as long as they provide for-profit movie screening services in real-time on-demand, carousel, download and playback, etc., will be operated in accordance with the relevant management measures for on-demand theaters in the future.

Driven by policies, currently, the country's largest on-demand cinema platform company, BesTV Digital Cinema Line (hereinafter referred to as "BesTV Cinema Line"), and Beijing Weidong Technology Co., Ltd., an authoritative audio-visual solution provider in the industry.(hereinafter referred to as "Weidong Technology") have reached a strategic cooperation. The two sides will carry out in-depth integration in terms of content, technology, market resources and brand. It is expected to jointly build 200 on-demand theaters that meet the specifications nationwide during the year, thereby setting an industry benchmark and promoting the implementation of industry standards.

In terms of content cooperation, after a year of exploration and preparation, BesTV Theater has launched the "BesTV Theater Art Theater Plan". Relying on more than 400 on-demand cinemas and more than 2000 screens across the country, the largest "art film" viewing network in the country has been established in the on-demand cinema market to provide preferential screening strategies for art films to the greatest extent possible. Through the "BesTV Art Cinema Project", niche art films will receive more support, allowing emerging art film directors to enter the mainstream stage. This plan meets the segmented needs of the domestic film market and helps China films form a mature and diversified market.

In terms of technical cooperation, BesTV Cinema, as a promoter and practitioner of national standards, adopts KDM authorization, full-link signal encryption, anti-piracy watermarking and other technologies in film copyright protection. As the country's largest expert in providing on-demand cinema system solutions, Weidong Technology relies on its fully functional and highly customized on-demand system software, as well as a complete set of operations management systems, film recommendation trainers and other services to be highly recognized in the industry in terms of offline operations and user experience. This time, under the guidance of the State Administration of Radio, Film and Television, the two leading companies will make joint efforts to provide a safer, stable and complete operating service system for the entire on-demand cinema industry.

It is foreseeable that in the future China film market, the development path of on-demand theaters and commercial theaters that promote and complement each other has become increasingly clear. As an extension of film screening channels, on-demand theaters will become the second engine of box office growth of China films, working together to coexist with the hundreds of billions of box office tasks of China films.

As the largest on-demand cinema platform company in the country, BesTV Digital Cinema will join hands with more partners to participate in regulating the entire market, actively explore effective innovation models for industry development, and contribute our wisdom and strength to the healthy and vigorous development of the entire industry.

Editor: vian