Online music battle between BAT, Baidu Music may be eliminated

At the same time, the trend of legalization in the online music industry is irreversible, and legalization and operations will further test the platform's resources and capital strength. The industry is gradually becoming a giant game, which may mean that the reshuffle of online music will accelerate.

Currently, Ocean Music, QQ Music and Ali Music are the three platforms with the most music copyrights in China. Among the three BAT giants, Baidu not only did not participate in the large-scale competition to hoard copyright, but also had little success in product form, and seemed to have the intention to abandon online music.

Recently, a rumor that Baidu Music and QQ Music will be sold has attracted industry attention. In response, QQ Music responded that the news was not true and had been handed over to the legal system. Baidu Music, which was also caught in rumors of a sale, was not so firm.

Baidu Music said it would not respond to the sale rumors, while Taihe Group, which is rumored to take over Baidu Music, has an ambiguous attitude. Liu Xin, COO of Taihe Group, said that Taihe Group and Baidu Music have been cooperating for a long time, and there are various levels of cooperation. In the past two years, there have been many consolidation meetings in the music industry. It is not surprising that various models have emerged. In the end, it is still officially announced. The results are the main.

After exclusivity has gradually become the mainstream cooperation method, compared with QQ Music, which has the most exclusive copyright, Ali Music, which has eight high-quality copyright companies, and Ocean Music, which has a large copyright amount, Baidu, among the three BAT giants, only signed South Korea SM Entertainment.

The analysis pointed out that the model established based on the piracy environment is difficult to recover, which may be the main reason for Baidu Music's unfavorable competition in recent years.

At the same time, the trend of legalization in the online music industry is irreversible, and legalization and operations will further test the platform's resources and capital strength. The industry is gradually becoming a giant game, which may mean that the reshuffle of online music will accelerate.

Editor: yvonne