Wanda Theater Line plans to open 100 Dolby theaters in 5 years or invest in TV works in the near future

According to reports, the company will improve the layout of its online platform in the next few months and establish online theaters including pay-per-view movies, TV series and sports. In addition, Wanda Cinema will also invest in TV works in the near future to make up for its shortcomings in this regard.

Wanda Cinema said at the recent Dolby Cinema opening ceremony and investor exchange meeting that China's film market will have 3-4 times growth space in the future. The overall growth rate of my country's film industry will remain at around 20%-30% in the future.

Wanda Cinema said that from the perspective of the global market, when the per capita frequency of movie viewing reaches 4 times a year, it will reach a bottleneck. Based on the population base of China, the number of movie goers per capita should reach 5 billion. Based on this estimate, China's film market will have 3-4 times growth space in the future.

Regarding the general negative outlook on the box office of movies in the second quarter of this year, which has even been predicted or experienced a negative year-on-year growth, Wanda Cinema explained that the national film market fluctuated in April and May this year, mainly due to the reduction of subsidies by online ticketing websites. In 2015, the box office of movies in China totaled 3 billion to 4 billion yuan due to subsidies from online ticketing websites. After deducting subsidies, last year's normal growth was about 30%.

Secondly, Wanda believes that due to the popularity of China's film market in the past few years, many companies have developed the mentality of making quick money, and some works of average quality have appeared. Overall, in the next few years, industry growth will remain at around 20%-30%, and it will enter a healthier development state.

In addition to judgments and predictions on the overall industry, Wanda Cinema also introduced its key layout of Dolby Cinema and future plans. According to reports, the four cinemas in Dalian, Chongqing, Changchun and Jinan that opened at the same time are the first batch of Dolby cinemas in Asia. At least 10 more theaters will be opened by the end of this year, and the goal is to open 100 Dolby theaters in the next five years. In addition, 20 AMC Dolby theaters have been installed in the cooperation between Wanda Cinema and AMC Cinema in the United States, and AMC also plans to build 100 Dolby theaters in the next few years.

It is worth mentioning that Wanda Cinema also introduced its next step in the field of online video. According to reports, the company will improve the layout of its online platform in the next few months and establish online theaters including pay-per-view movies, TV series and sports. In addition, Wanda Cinema will also invest in TV works in the near future to make up for its shortcomings in this regard.

Editor: Nancy