The single-day box office record is expected to hit a new high on the first day of the New Year

This year, many film companies have also targeted the New Year's Day to get a share of the box office. Originally, 12 films were scheduled to be released on the first day of the Chinese New Year in 2017. Due to the fierce competition, some films actually adjusted their schedules and exited the first season. However, judging from the current schedule, the box office of the first batch of this year is likely to exceed last year and hit a new high.

Original title: On the first day of the New Year, the screen is full of stars. The single-day box office record is expected to hit a new high

. If we talk about the hottest movie schedule in the past two years, it will be the first day of the New Year. Especially in early 2016, Zhou Xingchi's "Mermaid" led the lead, coupled with strong films such as "Macau 3" and "Journey to the West: Fighting the Bone Bones", which cut down 640 million yuan in box office in a single day. The explosive popularity of the Spring Festival shocked the film industry and completely hyped up the New Year's Day period.

This year, many film companies have also targeted the New Year's Day to get a share of the box office. Originally, 12 films were scheduled to be released on the first day of the Chinese New Year in 2017. Due to the fierce competition, some films actually adjusted their schedules and exited the first season. However, judging from the current schedule, the box office of the first batch of this year is likely to exceed last year and hit a new high.

As

a popular box office hit in the past two years, the New Year's Day episode has become a big competition for family fun movies. Especially with last year's box office boom, this year many film companies are competing to choose the release schedule on the first day of the New Year. According to the reporter's understanding, 12 films have been announced to be scheduled for the first day of the Lunar New Year, including Stephen Chow's "Journey to the West: Conquering the Demon", Jackie Chan's "Kung Fu Yoga", Wang Baoqiang's "Make a fuss in India", etc. However, some people laugh and others cry. Although this period has a high box office, some movies have not received much attention, and the box office ends up miserable.

It's not yet the first day of the Lunar New Year, and there are already timid movies that have directly announced changes because the battle situation is too intense. The movie "The Battle for the God of Cookery" starring Ge You, Nicholas Tse and Tang Yan announced that it would be rescheduled to be released on February 10, the day before the Lantern Festival. The film company also said on Weibo,"You will fight hard on the first day of the day, and we will finish on the 15th." It is a wise move to avoid the Spring Festival period where strong films are crowded.

What's more, the comedy film "The Ultimate Expert" directed by Lu Zhengyu directly announced that it would be postponed to the summer release of 2017. The film stars Lu Zhengyu, Guo Caijie, Fan Wei, Chen Chong, Kong Lianshun and others. Although there are no big-name stars, most of them are powerful actors, and the comedy effect is obvious from the trailer. In addition, those who quit the Spring Festival season include "Everything I Say Is True" directed by Liu Yiwei and starring Xiao Shenyang and Chen Yihan, and "Rules of the Game" directed by Gao Xixi and starring He Rundong, Huang Zitao and Gu Li Naza.

Some

people choose to avoid the first stage of the encirclement and suppression of Xing Ye blockbuster Han Han, hoping to carve out another path at the box office. Some people are brave enough to directly parachute their schedule to the first day of the New Year-Han Han's new film "The Wind and Waves" is bold. This is the second film directed by Han Han. Shooting started in September 2016, and filming and post-production were completed in just five months. Many netizens were surprised by the urgency. It is understood that the filming time of the film was about 20 days, and it was announced that it would be released one month later 14 days after the whole group was killed. Han Han revealed that the reason why the speed was so fast was that the crew had been cutting while filming. From the lineup point of view, the film stars popular stars such as Deng Chao, Peng Yuyan, and Zhao Liying. Coupled with Han Han's high popularity and influence, the box office should not be worried. This time, we quickly dropped into the first gear because we wanted to take advantage of the heat of the filming promotion period to quickly sell it at a good price.

The battle situation in the first half of this year is actually very obvious. China's box office champion Stephen Chow's new film "Journey to the West: Fugitive Demon" is the absolute leading film. Putting aside the high box office of "Mermaid" last year, Stephen Chow's "Journey to the West" series itself is a gold-sucking work. The last time "Journey to the West: Demon Conquering" box office was good.

Of course, the first day of this year has formed a situation in which multiple films are working together to encircle and suppress Stephen Chow. In addition to Han Han's "Wind and Waves", there are also Jackie Chan's action comedy "Kung Fu Yoga" and Wang Baoqiang's "Troubles in India". The genres are very consistent and are all family fun comedies. Four strong films will join forces to grab the box office, which is very likely to further increase the box office of the first batch.

The single-day box office record is expected to hit a new high

. In fact, in addition to the above-mentioned four blockbusters, this year there is also a comedy film "Forgetfulness Village" directed by a Taiwanese director that has also attracted attention. Because the starring lineup includes two powerful actors, Shu Qi and Wang Qianyuan, and even Zeng Zhiwei has joined the performance, in terms of film quality, this year's first season will comprehensively surpass last year's strength. The outside world also predicts that the single-day box office on the first day of this year's New Year's Day is expected to hit a new high.

Public data shows that the proportion of the Spring Festival box office in the annual box office has increased year by year in the past two years. The box office of the Spring Festival in 2015 was 1.994 billion yuan, accounting for 4.52% of the box office for the whole year of 2015; the box office of the Spring Festival in 2016 rose to 3.6 billion yuan, accounting for 7.88% of the box office for the whole year of 2016 of 45.712 billion yuan. At the same time, February 14 this year's Western Valentine's Day is quite close to the Spring Festival. The two festivals hit the box office together, and the box office results in the first quarter are likely to show outstanding figures.

Editor: Nancy