Deconstructing Huang Xiaoming's business landscape: Participating companies have reached double digits

Being an actor on one side and an investor on the other has become the norm in the entertainment industry. Recently, the China all-IP copyright of "City Hunter", which has been watched by many film and television companies for a long time, was taken over by Yixing Media, an unknown company, and the founder of this company is Huang Xiaoming. As an investor, Huang Xiaoming's business landscape is not limited to this.

Original title: deconstructing Huang Xiaoming's business territory is actor on one side and investor on the other side, which has become the norm in entertainment circle.

Recently, the China all-IP copyright of "City Hunter", which has been watched by many film and television companies for a long time, was taken over by Yixing Media, an unknown company, and the founder of this company is Huang Xiaoming. As an investor, Huang Xiaoming's business landscape is not limited to this.

Participating companies have reached double digits."City Hunter" is one of the representative works of Japanese comic book master Hojo. Together with "Slam Dunk" and "Sailor Moon", it is called "Japan's Three Great Works."

Up to now,"Urban Hunter" has been adapted into a film and television work in many countries including South Korea and Japan, attracting high attention from the audience. This time, Yixing Media has obtained the China all-IP copyright of "Urban Hunter"., which has also attracted great attention in China.

Yixing Media was established as early as 2007 with a registered capital of 3 million yuan. The legal representative is Zhang Suxia, Huang Xiaoming's mother. Although Yixing Media has been established for a long time. Public information shows that the company did not have news of related film and television works until 2013, namely the movie "Mad 2", but the box office was not satisfactory. Since 2014, Yixing Media has begun to vigorously deploy in terms of production, artist brokerage, IP, etc. It has not only invested in many film and television works such as "The Best Life of a Coquettish Woman" and "How to Sheng Xiao Mo", but also reserved 17 popular IP. Since the beginning of this year, Yixing Media has also deployed in VR and other fields, and has signed a contract with Kedon Media, which has created film and television works such as "Translator" and "Sight Smile", to jointly develop film and television IP resources.

It can be seen that Huang Xiaoming's layout in the film and television field seems to be relatively large-scale. But this is only the tip of the iceberg of Huang Xiaoming's commercial layout in the film and television field. Now Huang Xiaoming is the back shareholder of many well-known film and television companies.

As early as when Huayi Brothers was preparing to go public, Huang Xiaoming purchased 1.8 million original shares of Huayi Brothers at a price of 3 yuan per share, and then increased his holdings to 3.6 million shares. In addition, in the popular incidents of Wanda Cinema's acquisition of Wanda Films and LeTV's acquisition of LeTV Pictures some time ago, it can be found that Huang Xiaoming participated as a partner in Wanda Films 'shareholder Tianjin Dingshi No. 1 Asset Management Partnership (Limited Partnership), of which the latter holds 2.68% of Wanda Films, and Huang Xiaoming also holds 0.0717% of LeTV Pictures.

The reporter noticed that Huang Xiaoming's investment focus is not only on the film and television field, but covers many fields such as the Internet, technology, and catering. Star VC, an investment institution co-established with Ren Quan and Li Bingbing in 2014, undoubtedly has a high reputation. So far, Star VC has invested in many companies such as Misipai, Handu Clothing, and Star Wardrobe, and last year incorporated Zhang Ziyi and Huang Bo into the group as new partners.

It is worth noting that in addition to Star VC, Huang Xiaoming and partner Zhang Xiaoting also jointly established an investment institution Mingjia Capital, focusing on investing in consumer upgrading industries, FMCG industry, and pan-entertainment industry industries. It plans to invest 13 - 15 projects every year. At present, it has invested in projects such as Hot Fitness, First Car Loan, Barbie Hot Mom, and Mustang Live. Based on this calculation, Huang Xiaoming has directly or indirectly invested in dozens of companies.

Project management problems are not unique. By observing the relevant companies that Huang Xiaoming has invested in, we can find that there are high-quality project resources that have a certain status and influence in their respective fields. Industry insiders believe that this aspect is a capital relationship. It is also related to Huang Xiaoming's star status.

According to Zhang Jingcheng, director of the China Creative Industry Research Center, artists and stars will also come into contact with more commercial activities and resources while conducting performing arts activities. Therefore, after accumulating a certain amount of capital, they will also make investments and use their own brand effect to expand the influence of investment companies.

Star status can indeed help obtain high-quality resources. Take the China all-IP copyright of "City Hunter" as an example. The main reason why Yixing Media finally won it in the face of numerous competition is that the comic author Hojo and the copyright party proposed to ensure that Huang Xiaoming can play Han Yuliang. In the view of Hojo, Huang Xiaoming has a high degree of compatibility with his inner Han Yuliang. At the same time, many of Huang Xiaoming's works have been produced in Japan and Asia. High influence.

Star status is not a master key. It ensures that all investment projects can be successfully implemented and 100% satisfactory results are achieved. Among them, the catering hot pot chain brand Hot Pot No. 1, jointly invested by six star shareholders, Huang Xiaoming, Li Bingbing, Ren Quan, Huang Bo, He Jiong and Jing Boran, has attracted a large number of consumers 'attention, but also caused problems such as price increases and service attitudes. Consumer dissatisfaction, consumer Mr. Li told reporters: "When I first opened, I was very satisfied with both the service and the price. But who knew that as the popularity grew, the originally free materials began to charge, and the service attitude was not as good as before."

However, the most eye-catching thing is undoubtedly the recent incident of salary arrears in celebrity wardrobes. According to public information, Star Wardrobe is one of the projects invested by Star VC and invested US$1.8 million during the company's C + round of financing. However, according to people familiar with the matter, Star Wardrobe has been in arrears with employees 'wages for three months due to financial constraints, and has not paid social security for five or six months. In addition, there are also cases of defaulting on merchants 'payment. Reports have pointed out that the star wardrobe already has tight capital chains, difficult cash flow to support the normal operation of enterprises, and difficulties in Series D financing.

Managing projects well is more important than investing in projects well. Huang Xiaoming has continued to invest in recent years and accumulated a certain amount of wealth for himself. He has been on the Forbes China Celebrity List for many years in a row. Last year, he ranked fifth on the list, second only to Fan Bingbing, Jay Chou, Nicholas Tse and Jackie Chan.

At this stage, it has become increasingly common for stars to invest capital while doing performing arts work. Not only Huang Xiaoming, but also Zhao Wei, known as the "female version of Buffett in the entertainment industry", has participated in Alibaba Pictures, Tangde Film and Television, Chateau Monlot Winery, etc.

From the industry's perspective, on the one hand, stars can use their own resources and connections accumulated in performing arts activities to choose higher-quality projects. At the same time, for the investors, because the investors are stars, they are important to the company's own publicity, promotion, marketing and other aspects are of great help, and based on the influence of fans, they also have the opportunity to obtain more benefits. Peng Kan, director of R & D and consulting at Lezheng Media, believes that people with investment thinking and know how to operate themselves can not only amplify their own value, but also break free from the shackles of traditional industries. In the past, when stars signed contracts with companies, their income would be limited to a certain extent, but gradually After having their own industry and income, they can not only invest in themselves, but also sign contracts with others, making them an investor and have more say.

But at the same time, it can be found that the risks involved in creating a company and making business investments cannot be underestimated when they bring more benefits to stars. Some time ago, the capital disputes behind the scenes involving stars such as Wang Baoqiang, Zhang Jizhong, and Zhang Liangying due to family problems also represent to a certain extent risks that easily arise in the process of capital operation.

Risks such as investment failure, difficulty in recovering costs, or problems with the operations of their companies are certainly not something that everyone wants to encounter. In this regard, Zhao Hu, a lawyer at Beijing Dongyi Law Firm, suggested that company operations and business investment are all professional fields. Although stars can accumulate resources through different channels, relatively professional aspects will still appear in the actual operation process. Links, at this time, you need to go through more rigorous thinking to make decisions. Don't just rely on temporary ideas to make arbitrary decisions, you can discuss more with professionals or partners. In addition, some industry insiders suggest that how stars allocate assets is also critical.

Huang Xiaoming established his own studio in the field of commercial investment in action film and television, purchased the original shares of Huayi Brothers, owned 0.0717% of LeTV Pictures, and participated as a partner in the investment of Wanda Film and Television shareholder Tianjin Dingshi No. 1 to establish Yixing Media and Shengguang Shares, Microfilm Times jointly established Shengguang Film Investment Agency with Ren Quan, Li Bingbing and others to establish Star VC. It has invested in companies such as Misipai, Handu Clothing, Star Wardrobe, Nut G1 Cinema, Daily Vision, Rong360 and other companies to establish Mingjia Capital with Zhang Xiaoting. It has invested in Hot Fitness, First Car Loan, Shouquanzhai Ginger Tea and Barbie Hot Mom, Tongdao Uncle, Wild Horse Live, Blue Limit, Innail and other projects and other fields jointly initiated the establishment of wine company Shanghai Chun Yamin Fang and Spanish star winery Bodegas LAN reached an exclusive agency agreement to invest in Anhui Zhongshi Network Technology Co., Ltd., which is engaged in online games and video services. Invest in Mingming Entertainment, which is mainly engaged in the production and distribution of live variety IP

Editor: yvette