The dazzling and dazzling behind the halo of stars 'cross-border investment in the technology circle

To stars, you must become famous as soon as possible. This is an unmistakable truth. It was already good luck to be famous at a young age. However, at a time when many fresh meat flowers are breaking their heads, there are some people who have temporarily bid farewell to the vanity fair of the entertainment industry. Return to dullness? No, they just moved into the scientific and technological circle, taking fame and running for money.

Original title Star cross-border technology circle: The challenge under the halo

should be famous early, for stars, this is the truth. It was already good luck to be famous at a young age. However, at a time when many fresh meat flowers are breaking their heads, there are some people who have temporarily bid farewell to the vanity fair of the entertainment industry. Return to dullness? No, they just moved into the scientific and technological circle, taking fame and running for money.

Different from the style of ordinary investors, celebrities started out based on fan effect and have been in the entertainment industry for several years. They have already accumulated strong project resources, and their ability to attract money is self-evident. But having these is not enough. Like the entertainment industry, the technology industry is not so easy to eat. Zhao Wei, who is now known as the "female version of Buffett in the entertainment industry", said when talking about stocks in her early years, that she "didn't get rich, she just cried"; Hu Haiquan, who shared investment experience on multiple occasions, also had a profound experience of underestimating the difficulty and cycle of smart hardware production, causing delayed shipments, causing consumer dissatisfaction; Ren Quan, who stepped onto the podium of the 2015 Economic Person of the Year Award in just a few seconds, changed his role from actor to investor.

At present, the overall valuation trend of Internet technology companies is optimistic, and the dividends are difficult to stop. As a result, the cross-border curtain opened, the investment prelude was played, the stars started crazily, and the red and black behind the halo appeared one by one.

Temptation: Stars who don't want to mix in the technology circle are not good investors.

On March 26, 2015, Ren Quan was invited to the Boao Forum for Asia as the "Co-founder of Star VC" and spoke at the "Young Leaders Roundtable". This was also the first appearance of a star investor at the Boao Forum.

Many people are surprised that Gongsun Ce, who used to be handsome, has transformed into a "boss Ren", but in fact, celebrity cross-border investors are nothing new.

Star VC Fund received more than 3000 project financing within one month of its establishment.

Zhao Wei began to set foot in the stock market in 2003. She started with Tangde Film and Television, and later invested in Hebao Entertainment. At the beginning of last year, she became the second largest shareholder of Alibaba Pictures with a 9.18% stake., shocking Hong Kong media. Hu Haiquan has invested in a number of technology companies in the fields of mobile Internet and wearable devices. In 2014, he was listed as an investor in the list of "China's 40 Business Elites Under the Age of 40" published by the Chinese version of Fortune. Deng Chao has officially joined Changhong as product manager of CHiQ and participated in design and research. In addition, he and Yu Baimei also became investors in Zhou Hongyi and Xu Xiaoping's mobile Internet entrepreneurship support plan.

Stars turned around and entered the technology circle one after another. Some investors couldn't help but sigh: Why are you trying to steal my job when you can rely on your face?

Zhao Wei rings the bell for the listing of China's ideas

. There is no doubt that celebrity brands are huge intangible assets. The image and popularity accumulated over the years, coupled with the huge fan group behind them, give them extraordinary execution and appeal. When the market rises rapidly, they naturally join the investment army to reap the dividends of economic development. Companies also hope to use stars to expand their brand influence. Changhong once said that Deng Chao has more than 30 million fans and fashion vitality that is popular among young people. Invited him to become a product manager of CHiQ in the hope of enhancing Deng Chao's temperament. Strong connection with Changhong's CHiQ brand, thereby attracting young consumers and further enhancing Changhong's brand image.

However, there are specialties in the industry. If stars just want to use their existing fame and resources to play in the capital market, they are likely to face the risk of capsizing once the storm starts.

Hidden worry: Not everyone can live in the technology circle.

In 2011, Hu Haiquan visited the Zhongguancun Innovation Factory in Beijing. Kai-fu Lee once encouraged him to be the Ashton Kutcher of China. Perhaps every star who has just entered the technology circle has such a beautiful wish. As a popular celebrity in Hollywood and Silicon Valley, Kutcher's investments involve more than 40 technology startups, including Uber and Airbnb, two of the most well-known companies in the sharing economy, news magazine apps Flipboard, and social apps Twitter, Path and Skype.

Hu Haiquan Investment has received guidance from Kai-fu Lee

, but no one's success can be replicated. As stars, they have unique conditions. However, being like a fish in water in the entertainment industry cannot be a reason to be comfortable in the technology industry.

Despite being a Taiwanese variety king, Wu Zongxian's transformation road after retirement is still difficult. Since 2006, he has been obsessed with the LED industry and invested almost all his income in Alfa Photonics Technology. However, as the economy continued to decline, Taiwan's electronics industry suddenly fell into a cold winter, and its company fell into a financial crisis in the second half of 2010. After continuous losses, Wu Zongxian was sentenced for hollowing out a technology company of more than NT$30 million.

"Not everyone can easily cross borders." Hu Haiquan said. From the card mobile game "Call of the Dragon" to Tuman smart watch, from the sharing platform Baojia Car Rental to Sleep Fun Technology, from the smart hardware unicycle Naben to the Crazy Boy Maglev Sound... In the past few years, Hu Haiquan's investment Most of it is concentrated in the technology circle. He has made great efforts to achieve this. He lacks sleep every day, sometimes even sleeps less than four hours for several days in a row. Others watch movies when flying, but he watches projects.

In the eyes of Zhang Ye, founder of Qingshan Capital, not all stars can easily eat the food of the technology circle: "Angel investment is a very hard physical job, and energy is directly proportional to income. Stars can invest in one or two projects, but they can't invest a lot of time and energy to evaluate so many projects like angel investors. In the early investment stage, seeing more and investing more is a necessary condition." Streams are like mountains,"you need to be cautious when entering the market."

Behind the halo: The dazzling and dazzling cross-border investment of stars

"I am now an investor full-time, but I am very grateful for everything that the actor profession has brought me." Ren Quan said this in an interview.

Because of their certain connections and financial strength, as well as the fan economy and eyeball effect of all circles, celebrities often have greater advantages over ordinary people in crossing borders. Holding hands with Deng overtime, Zhou Hong? T once said with confidence that at least "Deng Chao's face" would allow him to get more business plans.

The halo is dazzling, but it may also become dazzling. These advantages of stars are indeed valuable, but they are also very fragile. Problems with endorsement products can cause their image to plummet, let alone gamble their own wealth on investment. "Advantage is a special appearance." Hu Haiquan was clearly aware that as long as there was a slight accident, star investors would be pushed to the forefront. "This is a price that must be paid," Hu Haiquan said."If you want something, you must bear the corresponding risks."

Angelababy's first investment cooperation projects are cross-border e-commerce overseas terminals and light fasting fruit and vegetable juice brand HeyJuice

. However, more and more stars have invested in the technology circle: Anglebaby has established the venture capital fund ABCapital, Wang Feng has founded his own headset brand Fiil, Lu Han, Wu Qilong, Tong Dawei and others have new investor identities, and Star VC has also joined Zhang Ziyi and Huang Bo, and has reached a strategic cooperation with Ant Financial Services.

For star investors, how to handle the two identities of stars and investors has also become a new challenge. After all, people's energy is limited. In the face of performing arts and investment in technology, you cannot have your cake and eat it at all. Ren Quan disbanded his studio and gradually faded out of the entertainment industry. However, Zhao Wei refused the title of "the female version of Buffett in the entertainment industry", and the titles she is willing to accept are still "actor" and "director".

Editor: vian