Huace Film and Television increased its capital by 3 million yuan, Yixiang Ice and Snow, holding hands with the world champion, and setting foot in the ice and snow industry

On the evening of May 19, Huace Film and Television disclosed that the company recently increased its capital to Beijing Yixiang Ice and Snow Fashion Culture Co., Ltd. with 3 million yuan. After the capital increase is completed, it will hold a 10% stake in Yixiang Ice and Snow. Huace Film and Television pointed out that by investing in Yixiang Ice and Snow, the company will achieve ice-breaking in the sports industry. At the same time, Yixiang Ice and Snow will have a deep synergy effect with Huace.

Original title: Huace Film and Television increased its capital in Yixiang Ice and Snow to layout the ice sports industry chain. On the

evening of May 19, Huace Film and Television disclosed that the company recently had a capital increase agreement with Beijing Yixiang Ice and Snow Fashion Culture Co., Ltd.(hereinafter referred to as "Yixiang Ice and Snow") and its shareholders Tong Jian, Liu Dongjie, Yu Fei, Jia Xu and other investors signed a capital increase agreement. The company will increase its capital to Yixiang Ice and Snow for 3 million yuan. After the capital increase is completed, it will hold a 10% equity of Yixiang Ice and Snow.

Joining the world champion to enter the ice and snow industry

According to the announcement, Yixiang Ice and Snow was founded by Tong Jian in July 2015 to create a high-end service platform for ice and snow sports in China and create the concept of ice community. Yixiang Ice and Snow has an Ai-Skating WeChat service account, Ai-Skating APP communication platform, classic ice stage dramas, high-end training and other businesses, building a direct and effective communication platform among ice and snow sports enthusiasts. Founder Tong Jian and dance partner Pang Qing are legendary partners in China figure skating. They have participated in the World Championships for 16 consecutive years and won the championship twice. They have participated in 4 consecutive Winter Olympics and won the runner-up in the Vancouver Winter Olympics in 2010. Among China figure skaters, they were the first to start commercial operations and have participated in commercial performances since 2003. They are the most invited group to commercial performances in China.

Huace Film and Television pointed out that by investing in Yixiang Ice and Snow, the company will achieve ice-breaking in the sports industry. At the same time, Yixiang Ice and Snow will have a deep synergy effect with Huace. Tong Jian told reporters that the reason why Yixiang Ice and Snow chose to cooperate with Huace Film and Television is that he hopes to follow the general trend, combine national strategies, introduce social capital, and strive to cross the border into the cultural and entertainment circles during the Olympic window period in the next seven years. Through multi-dimensional development and cooperation, figure skating will be promoted three-dimensionally into the homes of ordinary people and the development of the ice and snow industry.

The ice and snow industry may welcome rapid growth

. With the continuous policy dividends in recent years, the sports sector has become a hot place for capital. The successful bid for the Winter Olympics and the country's call to "300 million people on ice and snow" have undoubtedly made "ice and snow" the focus of the sector. Zhao Yinggang, former director of the Winter Sports Management Center of the State Sports General Administration, recently said at the Winter Expo press conference that China's ice and snow sports are ushering in historic development opportunities.

It is worth noting that Huace Film and Television was involved in the ice and snow industry as early as October 2015. At that time, the company signed a contract with ITV, the UK's largest commercial television station, to jointly develop and produce the top sports variety show "Star Dance on Ice". According to the company,"Star Dance on Ice" will be officially launched in 2016. "" Star Dance on Ice "is a sports program that contains profound professional competition. It must be promoted with the help of the most professional and top personnel in the industry. Tong Jian, founder of Yixiang Ice and Snow, has top-level resource advantages in the field of figure skating and has built a neat team that can quickly build the core creative team of "Star Dance on Ice"." The company pointed out.

The company also stated that China's sports industry is still in the early stages of marketization, and the vast majority of core resources are still concentrated in the hands of a few industry insiders. The introduction of Yixiang Ice and Snow as a strategic partner in the "Star Dance on Ice" industry chain will help the company develop related derivative product chains through the SIP of "Star Dance on Ice"(venue operations, equipment and apparel e-commerce, IP authorization, Live performances, training), and quickly commercialized in the figure skating industry.

Editor: rainshine