Ye Ning: The Internet brings new content and new forms to the traditional film industry

Mr. Ye Ning said that China's film industry is in an era of rapid development with "all kinds of tricks." In such an environment, the entry of Internet companies into the film industry is bound to bring more new content and new forms.

On September 11, Tencent held a press conference in Beijing to announce the official establishment of Penguin Pictures. Ye Ning, vice president of Wanda Culture Group, was interviewed at the event. As a leader in China's film industry, Mr. Ye Ning said that China's film industry is in an era of rapid development with "all kinds of tricks." In such an environment, the entry of Internet companies into the film industry is bound to bring more new content and new forms. There is no competing relationship between the Internet industry and the traditional film industry, but a complementary relationship. This complementarity will allow China's film industry to stand on the same starting line as the film industries of top countries in the world industrial landscape.

Reporter: Do you think that the entry of Internet companies like Tencent into the film industry will have a big impact on the traditional film industry?

Ye Ning: It is not an impact, it is a general trend. The Internet is now a connection and a new way of life in everyone's life. It is inseparable. Every day, everyone lives without the Internet. Therefore, the Internet should regard movies as a relatively important core product. With this trend, how can movies leave the Internet? I think the development of film in the Internet field is a new form. In the end, this advantage will put us on the same starting line as other countries in the world, and may have more advantages. So I think it's good for Tencent to enter this field.

Reporter: What do you think is the difference between Internet companies and ordinary film companies?

Ye Ning: I think for a successful and future-oriented film company, whether it is a film company derived from the Internet or a traditional film company, the situation is the same. Its core is still to pay attention to the audience and connect the audience online. Its connection points and connection channels are ultimately through users, so from this point of view, both parties will certainly have their own advantages at present. An excellent Internet company like Tencent will create more customers, but the real thing like movies will probably return to the movie itself. The logical language of the movie itself is the same and common to many artistic creations. Therefore, nowadays, traditional existing offline film companies have a deep understanding of traditional movies, but they now have to slowly learn about new consumption habits or new methods through online things. The formation of a great or successful film company in the future must rely on these.

Reporter: There is such a saying. I don't know if you agree with it, but online distribution may now have an impact on traditional distribution methods. Do you think there is such a problem?

Ye Ning: If we say that traditional distribution is just the original old distribution method, there will inevitably be an impact. Because now we need to know that the concept of distribution faced by China must be the distribution of film products. The distribution of movie products includes understanding the content of the movie, the planning, marketing, branding, product management and then sales of the movie. Traditional distribution is just selling copies, which will inevitably be affected, because you may not understand the content or the product. Planning and marketing points of the product are definitely problematic. Therefore, now that the Internet comes out and social media comes out, it has actually greatly expanded the concept of marketing. Especially in China, you will find that the marketing ecosystem is very, very rich, which has not been seen in traditional film distribution or even in the world landscape. Therefore, we have good opportunities and face common challenges.

Reporter: Many movies have particularly high box office this year. Do you feel that the quality of China movies has improved this year?

Ye Ning: Actually, this is a process from quantitative change to qualitative change, but everyone thinks it is more obvious this year. It is possible that the concentration of works will explode to a record high at the box office, which will attract more attention from society. In fact, this phenomenon has existed since the year before last. Especially last year, I have already paid attention to it. You will find that the ecology of China films is now. First China films are the real topic. Second, the ecology of Chinese films is very rich. Many types have achieved success. Third, many are young directors who are extremely innovative, including their narrative styles, stories, and expressions. They have bold innovations in many aspects. So this is indeed the overall quantitative change in China films. From so many years of reform, accumulation, It was through everyone's efforts that we developed to the current stage of qualitative change.

Editor: yvonne