Microfilm Capital leads the new list of A+ round of financing to improve the data marketing business matrix

A few days ago, the new list completed the A+ round of financing. This round was led by Microfilm Capital, followed by Zhenge Fund and Gaorong Capital.

A few days ago, the new list completed the A+ round of financing. This round was led by Microfilm Capital, followed by Zhenge Fund and Gaorong Capital.

The new list, created in August 2014, is the first third-party organization in China to provide content data value evaluation of Weixin Official Accounts. The new list is positioned as a content entrepreneurship service platform, relying on industry-leading technical capabilities and resource capabilities to deeply serve content entrepreneurs and provide new media solutions such as data consultation, advertising marketing, copyright development, and capital docking based on mobile content big data.

As the only mobile full-platform content data service provider in China, the new list of top China WeChat 500 released monthly and annually has become an authoritative standard recognized by the industry. The new list index used to measure communication value, brand value, and investment value has become the value standard of mobile Internet content in China. In addition to publishing the influence rankings of all categories of Weixin Official Accounts on a daily, weekly, monthly and annual basis, the new list also reaches priority cooperation agreements with Weibo, Today's Headline, Tencent Penguin Media Platform, Sohu News Client, Netease News Client, Phoenix News Client, UC Headline, Himalayan FM, Dragonfly FM, Litchi FM, Koala FM, Youku, iQiyi, Niobai, YY and other platforms, and develops content data cooperation in an exclusive manner.

With the rapid development of the new media industry, Internet media usage time in China will account for 50.4% of daily media usage time in 2015; the number of new media content entrepreneurs has exploded and are sought after by capital. 75% of advertisers prefer self-media, which has a huge market space. As the largest body for evaluating the content and data value of Weixin Official Accounts in China, Xinlist has traversed more than 10 million Weixin Official Accounts and maintained continuous monitoring of more than 200,000 influential and excellent accounts every day. The number of readings and website visits on its own Weixin Official Accounts far exceeds the average of competitors by more than 10 times. It has first-mover influence and contract priority.

Relying on its influence and credibility, the new list has quickly gained market share of the native advertising of leading brands, transaction volume is rapidly exploding, and content e-commerce is being tried. The new list gains influence through data consultation and purchasing power through media marketing. It is exploring to gain support for high-quality online students 'original content through copyright development business, and then build a content entrepreneurship ecosystem.

The era of lithography to which the leading investor, lithography Capital, belongs is a cultural and entertainment marketing and distribution platform for movies, performances, sports and other cultural entertainment based on mobile social networking. With the continuous deepening of the field of pan-entertainment, the lithography era has connected many resources in the upstream and downstream industry chain, and formed a complete industrial layout from original content, development and production, distribution and marketing to derivative sales.

Microfilm Capital currently has a total capital of nearly 6 billion yuan. It has invested in three major fields: film, performance, and sports. It has invested in 45 companies. The total market value of the invested companies exceeds 50 billion yuan. The business matrix has taken shape. In the field of content production, Microfilm Capital has participated in investing in more than ten high-quality companies such as Kaixin Mahua, Junshe Culture, Shanyuyue Film and Television, Great Shenquan, Blank Space Film and Television, Laike Media, and Warm Stream; in the field of distribution marketing, it has invested in Micro Shake, Lingsi Legend, Beike Culture and other companies connect mobile big data marketing with the entertainment industry and use Internet + means to help the industry improve marketing and distribution efficiency; In the field of entertainment consumption scenarios, we have invested in leading theater management companies such as Bingao, Zhonghuan, and Orange Sky Golden Harvest, as well as animation industry-related companies such as Huaqiang Culture, Force Animation, and Mengai Animation to connect Internet + with scenarios to provide traditional entertainment industry. Provide more possibilities.

Xu Danet, founder of the new list, said: "Microfilm Capital has a very professional investment team and docking resources, which I believe will help the new list accelerate its development in data consulting, advertising marketing, and copyright development. After receiving this round of investment, the new list will be committed to improving product experience, deeply serving content entrepreneurs, consolidating and expanding its leading advantages in data and business, and forming full-chain industry solutions."

Editor: vian