The word "steal" disrupts the box office of Jianghu movies urgently needs legal protection

On the evening of July 3, Liu Ge, general manager of distribution at Bona Pictures, released an open letter about the company's production and distribution of the movie "So... Married to Anti-Fans". For a time,"stealing box office" once again became the focus of public opinion. However, on the topic of box office movies, behind all kinds of criticism, how can the word "steal" be good?

On the evening of July 3, Liu Ge, general manager of distribution at Bona Pictures, issued an indignant open letter, claiming that the film "So... Married to Black Fans"(hereinafter referred to as "Black Fans") produced and distributed by the company had been "stolen from the box office", and Bona Pictures would cut off the film source from the theaters that were found to have stolen the box office. For a time,"stealing box office" once again became the focus of public opinion. However, on the topic of box office movies, behind all kinds of criticism, how can the word "steal" be good?

The word "steal" disrupts the box office.

At present, the rapidly developing China film market is like an attractive cake, and the box office is rising enviable: in 2015, the box office of mainland films in China reached 44.069 billion yuan, an increase of 48.7% over the previous year, accounting for 17.8% of the global total box office, ranking second in the world. Among them, the box office of domestic films reached 27.136 billion yuan, accounting for 61.58% of the total box office. In the first quarter of 2016, the box office of mainland movies in China was 14.493 billion yuan, a 50% increase year-on-year.

This series of statistics is enough to show that China's film market is booming. However, behind the gorgeous data, scandals such as "stolen and stolen" at the box office have also been constantly exposed.

There is a debate about which is right and wrong at the box office. But an indisputable fact is that "box office theft" incidents have appeared frequently in newspapers in recent years and have become increasingly intense. Among them, there are active theft, some are passive theft, some are stealing, and various tricks emerge endlessly. It is worth mentioning that some people use "stealing box office" to uphold justice, while others use "stealing" to take advantage of hype. In any case, in the prosperous prospects of the box office, the existence of the phenomenon of "stealing and being stolen" is itself a great shame in the industry."Box office stealing" has been exposed to the ground by everyone, but there is a voice from a corner that has been repeatedly ignored by the public. Nowadays, if you look at the other side of the box office world and dispel the dark clouds of box office theft, there are some truths that actually deserve public attention.

In July 2015, someone revealed on Sina Weibo that a certain movie borrowed domestic animation films to steal box office, and attached a picture to the movie ticket stub. When the public's attention was preconceived by the shameless concept of box office theft, no one cared about the development of subsequent incidents except for their anger and indignation at box office theft. In fact, after a strict investigation, it was discovered that the incident was a hype fueled by the water army. The theater company involved in the incident also issued a solemn statement and released the investigation results to set the record straight. However, such voices are buried in the deep box office theft incident and cannot extricate themselves.

The incident pulls back to today. When Bona's open letter was buzzing in the industry, Dadi Cinema, one of the center of the incident, also gave the investigation results as soon as possible. According to its official investigation results, the theater with a ticket stub price of 1 yuan is Nanning Dongkai International Studios. The film name is "So... Married to Black Fans (Numbers)". The so-called "1 yuan" ticket price is actually a typo. According to the seat number of the session on the ticket, the ticket is positioned. According to the positioning result in the VISTA ticketing system, the ticket issued amount is 25 yuan. According to the positioning result on the National Radio and Television Special Funding Office platform, the ticket issued amount is also 25 yuan. The so-called claim of "stealing box office" is actually false.

In fact, Bona CEO Liu Ge also said when accepting the media,"Box office theft is currently mainly in remote small cities. The markets in first-tier cities are much more standardized, and there is almost no phenomenon of box office theft. Large cinemas pursue industry rankings and brand building. Brands, chains, and direct-operated cinemas are very standardized in this regard, and theater managers also hate this phenomenon."

Some theater leaders also expressed their helplessness. After being shot innocent, although there was evidence to prove their innocence, when they urgently investigated and clarified the false rumors, the public had already left, and only the theater's own one-man show was silently staged on the stage. Not only was there no one cheering, but there was not even a single audience to support it. In other words, in the current era of public opinion supervision, people should not let go of a bad person who steals the box office, and at the same time, they should not accuse a good person who did not steal the box office. However, apart from paying lively attention to every news incident that steals the box office, not many people care about the facts of some unjust, false and wrongful cases. For these Dou E in the film industry, who knows what kind of tragedy this is?

Not only that, a small ticket carries the ship of friendship

, but in a box office world disrupted by stolen words, what are the stories behind it that everyone ignores? Some senior filmmakers revealed that momentum, competition, and opportunities to hype are only the superficial "benefits" of box office flooding."In some extremely serious box office fraud incidents that have emerged today, the capital intervention behind the film is an important driving force."

A person in charge of a theater pointed out that if we want to solve the problem of box office fraud from the theater level, the root cause must be solved from both the capital and management levels. At the fundamental level, it is to promote the merger and reorganization of cinemas, reduce the number of small film supply connected cinemas, and cultivate large-scale assets connected cinemas. Innovate management models, promote the development of professional cinema management output platforms, and guide cinemas whose assets cannot be connected through strong control management connections to replace weak control film supply connections. In this way, large-scale theaters and theaters can strengthen brand management and self-discipline, so that the authenticity and reliability of the box office can be ensured from the theaters and theaters.

On the other hand, the box office of the film industry is also an important carrier for connecting theaters and theaters with investors and film companies. On one level, the two sides are actually a community of interests. Strengthening supervision and self-discipline of each other is to ensure the long-term voyage of the ship of friendship. The foundation of the long-term voyage.

A pair of tangible hands defend the blue sky

. On the one hand, some investors, film companies and cinemas are taking risks for profit. On the other hand, there are some loopholes in supervision and technical specifications cannot keep up. Judging from the policy trajectory in recent years, supervision has been taken and the box office supervision system will become increasingly strict.

According to reports, there are illegal and illegal business practices in the theater market that leak and conceal box office. On January 24, 2014, the State Administration of Radio, Film and Television issued the "Notice on Strengthening the Management of the Film Market and Standardizing the Use of the Film Ticketing System", proposing to strictly improve the market access system for cinema ticketing software products, effectively strengthen the market application management of ticketing software products, and strictly standardize Theater business behavior, vigorously strengthen industry supervision, and increase efforts to crack down on violations of laws and regulations. Zhang Hongsen, director of the Film Bureau at that time, said: "This time we are going to intensify the crackdown so that cheating and concealing movie box office and other illegal behaviors will disappear from the market."

While expecting the introduction of corresponding regulations by the law, relevant departments are also conducting targeted supervision on box office fraud. A pair of tangible hands are looking for ways to defend the blue sky in the film industry. It is understood that in fact, as early as five years ago, in response to the phenomenon of "box office theft", the National Film Industry Development Special Funding Office "(referred to as the" Special Funding Office ") had begun to study solutions, and the use of digital technology for supervision is its research direction. It is reported that the Special Funding Office will plan to build an intermediate ticketing supervision platform in the next step, which will connect to all online distributors to obtain real-time sales of each theater, each movie hall, and even each seat, and even include intermediate settlement systems in addition to supervision to promote the efficient carry-over of funds in the film industry.

Not only that, in early 2016, the Film Bureau of the State Administration of Radio, Film and Television held a national film market management work conference, stating that some long-term chronic diseases hidden in the film market have not been effectively solved, and some newly emerging irregularities are affecting the healthy development of the film industry. Interference, and the harmfulness of some behaviors is expanding. In response to the chaos in the film market, it is required to launch centralized management activities in the film market nationwide starting from January 20.

To end with the words of a person in charge of a theater: Faced with bad habits in the industry, we look forward to discussing with companies the construction of a sunny and transparent system in industrial development and working together to resist all bad behaviors that affect industrial development. I also hope that the tangible hands will more effectively protect the envoys of justice and crack down on unhealthy trends in the industry.

Editor: vian