The ratings fraud industry chain earns nearly 4 billion yuan every year, and broadcasters even force them to buy ratings.

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On March 13, an industry insider revealed that at present, the ratings fraud industry chain can steal nearly 4 billion yuan every year. Purchasing false ratings has become a hidden rule in the industry, which has a greater negative impact on the development of the entire market. On March 13, an industry insider revealed that at present, the ratings fraud industry chain can steal nearly 4 billion yuan every year. Purchasing false ratings has become a hidden rule in the industry, which has a greater negative impact on the development of the entire market.

On March 13, an industry insider revealed that at present, the ratings fraud industry chain can steal nearly 4 billion yuan every year. Purchasing false ratings has become a hidden rule in the industry, which has a greater negative impact on the development of the entire market.

Original title: The ratings fraud industry chain can make 4 billion yuan a year. The

problem of ratings fraud has once again been pushed to the forefront. On March 13, an industry insider revealed that at present, the ratings fraud industry chain can steal nearly 4 billion yuan every year. Purchasing false ratings has become a hidden rule in the industry, which has a greater negative impact on the development of the entire market.

The problem of ratings fraud has a long history. In fact, according to the original setting, ratings were originally for advertisers to place advertisements on TV stations. However, since advertisers would require a certain rating when placing advertisements, the advertising departments of some TV stations began to falsify ratings in order to gain advertising resources. As TV dramas have become the main force of TV stations during prime time, relevant broadcasters have forcibly required that ratings be linked to the purchase price in the drama purchase contract, guiding or even forcing producers to purchase ratings, otherwise they will refuse to purchase their works.

Chen Liqiang, a professor at the School of Journalism and Communication at Tianjin Normal University, said that in recent years, the industry has repeatedly called for governance of ratings fraud, but it has had little effect. It is worth noting that Zhang Guoli, a member of the National Committee of the Chinese People's Political Consultative Conference and a national-level actor, said during the two sessions: "Because there is currently only one ratings supervision and monitoring platform in China, it is convenient for some people, leading to ratings purchases and fraud. phenomenon. Because the reasons are complex, no one can expose these things."

Editor: Nancy