Alibaba Pictures Entertainment Bao and the five major IPs join hands with Entertainment Bao to develop derivative products

As the chief strategic partner of the Shanghai International Film Festival, Alibaba Pictures 'Entertainment Bao made its debut at the Shanghai Film Festival with a new look. Relying on the merchant resources, platform advantages and data support of Alibaba's e-commerce ecosystem, it customized targeted sales for IP parties. Solutions and precise resource deployment.

On June 12, the day after the opening of the 2016 Shanghai International Film and Television Festival, Alibaba Pictures 'Entertainment Bao held a press conference with the theme of "Everyone can play and make money", announcing that it has reached a derivative development agreement with Paramount, 20th Century Fox, Japan's Engu Productions Co., Ltd., Dream Sound Strong Voice and Charming Xingchen. At the same time, Entertainment Bao also announced three new dream partners: Musicians, Hu Yanbin, founder of Niuban APP, Li Chen, founder of the popular female idol group SNH48, and Li Chen, founder of NPC, tailor-made fan activities and star derivatives around dream partners.

The five major IPs joined hands with Entertainment Bao to develop derivatives

, Alibaba Pictures 'Entertainment Bao, as the chief strategic partner of the Shanghai International Film Festival, debuted at the Shanghai Film Festival with a new look. Relying on the merchant resources, platform advantages and data support of Alibaba's e-commerce ecosystem, customize targeted sales solutions for IP parties and conduct accurate resource deployment.

At this Shanghai Film Festival, Entertainment Bao brought five super IPs,"Ice Age 5: Interstellar Impact","Teenage Ninja Turtles 2: Out of the Shadow","Star Trek 3: Beyond the Stars","Ultraman", and "The Voice of China", to reach cooperation on the development and sale of related derivatives.

Yin Ai, General Manager of Paramount China, Liu Siru, Managing Director of 20th Century Fox China, Tetsuya Shimatsu, President of Entanu Co., Ltd., and Wang Lei, General Manager of Mengxiang Qiangyin, attended the press conference and signed a contract with Entertainment Bao.

In April this year, Alibaba Pictures 'official flagship store officially opened in Tmall and Taobao. It mainly sells derivatives such as film and television peripherals, model hand-made, animation peripherals, and game peripherals. It has become an important source of online traffic and offline channels for Entertainment Treasures. Achieve omni-channel coverage.

Yu Wei, vice president of Alibaba Pictures and general manager of Entertainment Bao, said that good IP requires suitable soil. When facing different IPs, Entertainment Bao will provide different aspects of design, production technology, sales channels, etc. from the perspective of Alibaba's big data. Professional services with different focus and anime images like "Teenage Ninja Turtles", according to the analysis of big data, we will focus more on the design and production of sports and digital products.

At the same time, Entertainment Bao also teamed up with Taobao Wanke Platform for this cooperation. Qing Shi, the market leader of the Taobao Wanke Industry, said that Entertainment Bao will serve as a copyright matchmaker and provide high-quality resources for film authorization and development of derivatives to the Taobao Wanke Market. Conduct "secondary research and development"; Taobao Wanke cooperates with other Taobao businesses to empower Entertainment Bao and IP copyright parties to realize.

"Dream Partner" expands star derivatives

Star derivatives is another core business of Entertainment Bao."Dream Partner" is Entertainment Bao providing its own advantageous Internet resources, gathering the power of fans, and comprehensively tapping the value of star brands.

Take Hu Yanbin, the "Dream Partner", as an example. He used the cost of making a big movie to produce an online music education series-Niu Ban. In addition to himself, star teachers such as Tan Weiwei and Yu Kewei taught him everything. Niuban cooperated with Entertainment Bao to launch a crowdfunding plan for celebrity mentors, allowing stars to receive song promotion revenue and fan interaction, and fans to obtain high-quality courses and various rights.

In addition to signing Hu Yanbin, SNH48 and Li Chen, three new dream partners, Entertainment Bao also teamed up with "Idle Fish Auction" to auction multiple star-related items at the event site at the press conference. Including a 1:1 restoration of Iron Man armor, SNH48 gift bag (signature photo, photos, handshake coupons), and a handbag made by famous director Xu Jinglei, a charity sale was held at the press conference.

The cross-border integration of the entertainment industry and auction transactions empowers the upgrading and development of the film and television entertainment industry and allows good film and television works to interact more closely with fans. This is also the original intention of the strategic cooperation between Entertainment Bao and Idle Fish Auction. Next, the two sides will work together to launch a super fan program.

"Dream Partners" expand the extension of the "fan economy" to bring closer connections between fans and stars, rather than just a simple connection between producers and consumers, and provide fans with more rights or celebrity products.

Yu Wei said that in the future, Entertainment Bao will combine the advantages of its own platform to integrate platform big data, multi-platform resources, and fan traffic to increase the commercial value of stars by increasing fan participation. It aims to enhance the personal image of stars through cooperation with projects., enhance the added value of personal brands.

Entertainment Finance Provides Stable Financial Returns After its launch in 2014, Entertainment Bao quickly attracted the attention of netizens with low threshold and stable income. It also provided a new financing method for many film and television projects: while obtaining funds, it also has access to a large number of Internet users, turning them into audiences and fans.

Yu Wei introduced that on June 11, the latest issue of Entertainment Bao Financial Financial Management launched "No Other Love","Three Lives of Ten Miles Peach Blossom","Ancient Sword Qi Tan 2" and "McDull. The investment share of 30 million yuan in the four projects of "Rice Treasure" was snapped up by fans within a few hours.

Judging from the performance of dozens of entertainment financial projects launched by Entertainment Bao, they can all achieve stable returns. In addition, they can also provide fans with additional rights such as movie tickets, derivatives, and opportunities to attend premieres. Yu Wei introduced that Entertainment Bao can not only help film and television projects obtain new financing channels, but also connect film and television works and fans, subverting the traditional film model that consumers could only passively accept in the past. Fans and film and television works can use entertainment treasure to establish a real connection.

In the future, Entertainment Bao will collaborate with Alibaba resources such as Ant Financial, Taobao, and Sina Weibo to launch more financing models for the entertainment and culture industry chain, so that more investors can benefit from the development of the entertainment and culture industry.

Editor: yvette