Beijing Culture will continue to operate capital market targets in the future, IP content of the entire industry chain

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Recently, Beijing Culture held a press conference on the "Sailing" strategy in Beijing. At the press conference, Chairman Song Ge said that in the future, the group will continue to operate the capital market in the future, with internal and external development. The goal is to create a comprehensive platform for IP content and development services across the entire industry chain. It is reported that the press conference also announced the film and television projects and variety shows that Beijing Culture will focus on in 2016.

Recently, Beijing Culture held a press conference on the "Sailing" strategy in Beijing. At the press conference, Chairman Song Ge said that in the future, the group will continue to operate the capital market in the future, with internal and external development. The goal is to create a comprehensive platform for IP content and development services across the entire industry chain. It is reported that the press conference also announced the film and television projects and variety shows that Beijing Culture will focus on in 2016.

Chairman Song Ge said that Beijing originally focused on tourism business and acquired Ferris Wheel in 2013 to transform its cultural industry. In 2015, it acquired Century Partner and Zhejiang Xinghe. Among them, Zhejiang Xinghe is the largest artist management company in China, with more than 100 artists under it. Century Partner has created excellent film and television works such as "Young Marshal" and "Master". In the future, the company hopes to continue to improve the profitability of the film and television drama business through acquisitions. Through the operation of the capital market, extended development and extended development, the IP content of the entire industry chain is targeted to develop businesses and create a comprehensive film, television and entertainment content platform.

It is reported that Beijing Culture has published works covering variety shows and film works. Among them, variety shows include "China Dream Show","Dad is Back","The Good Voice of China","Running Brothers","Extreme Challenge", etc.; film works include "You at the Same Table","Heart Flowers","Seventh Child","Junior Class","Guibao burst into the Universe","City in Love","Saving My Mr." Master "," Extreme Challenge ", etc.

Xia Chenan, director and president, said that in the past, it was an era when "content was king", but now it is an era when "new concepts are king, capital is king, and channels are king." After meeting Chairman Song Ge in 2014, he very much agreed with the layout concept of Beijing's entire cultural industry chain, so he hoped to bring his entertainment variety experience and produce good works with Chairman Song. At present, China's cultural market is entering a policy dividend period. Therefore, Beijing Culture has the responsibility to create phenomenal products.

According to public information, in September 2015, Beijing Culture plans to acquire 100% equity of Century Partner at a price of no less than 8.92 yuan/share, the number of non-public offerings of no more than 324.4599 million shares, and the total amount of capital raised of no more than 2.894 billion yuan. 100% equity of Zhejiang Xinghe.

Xia Chen 'an answered the management questions of Century Partners and Zhejiang Xinghe after the acquisition. He said that in the past, the M & A company and the business department had "two skins", but in the future, the company will closely bundle the business department and the M & A companies with similar projects. At the same time, every executive assumes full responsibility for the production and content of each sector of the company. And to achieve "full line integration", Beijing cultural executives form a production and operation committee, which regularly conducts IP sorting of China University in each issue.

On the day of the press conference, Beijing Culture announced the company's key film, television and variety projects in 2016.

Movies:

"The Romance of the Gods","Ball Lightning","I am Li Xuelian"(later stage),"Embroidery Spring Knife: Shura Field"

TV series:

"Young Marshal"(already launched),"Jiang Shan Unregretful"

Online drama:

Cooperate to develop variety shows such as "One Hand Covers the Sky"

: We

will cooperate through resource integration, channels, etc. and alliances with the strongest team.

In June, he collaborated with Dragon TV on "Come on! Beautiful Girl "launches its own women's group idol. Next year, it is planned to launch the Men's Sky Group to create new idols.

At the same time, the company will participate in the production of "Law of the Jungle" and "Battle Bar Male God", with about 10 programs this year and the first half of next year.

It is reported that Beijing Culture and Anhui jointly launched Satellite TV's large-scale wilderness survival challenge reality show "The Law of the Jungle", which has officially announced the program lineup on January 7. The program will include Wu Qilong, Li Yapeng, Xiao Shenyang, Huang Zitao, Sun Yizhou, Xing Aowei, Xiong Dailin and other cultural and sports stars form the ultra-luxurious "Jungle Family" lineup. It is worth noting that in addition to seven members of the jungle family, Kim Byung-man, the soul figure of the Korean program, will also join the China version of the program. Kim Byung-man has just won the 2015 South Korea SBS Performing Arts Awards and has many fans.

Industrial Securities pointed out that "Kim Byung-man's Law of the Jungle" is currently the last phenomenon-level program in South Korea that has not entered China. This time, South Korea's SBS and Anhui Satellite TV have created China's version of "The Law of the Jungle," which is also the second phenomenal reality show in cooperation with domestic provincial satellite TV stations after "Run, Brother." At present, the production team has gone deep into Ecuador and Madagascar to complete field surveys. After the Spring Festival,"The Law of the Jungle" will be filmed deep into the pristine jungles of the two countries. It is expected to be premiered on Anhui Satellite TV in the second quarter of this year.

Industry analysts said that in the past two years, the naming fees and other advertising revenue of variety shows have risen amazingly, while reality shows are the biggest hot spot in the industry. Among them, the related bidding projects for the fourth season of "Running Brothers" are extremely popular, and the bidding amount has exceeded 1.3 billion yuan. Therefore, reality shows that are in a hot period in the industry are not only expected to bring huge benefits to TV stations, but the listed companies participating in them will also receive huge benefits.

As for the 2016 original large-scale female idol Tiantuan growth inspirational reality show "Come on!" created by Beijing Culture and Dragon TV together Beautiful Girl "is also expected to bring relatively ideal viewing performance to Dragon TV. At present, major satellite TV stations are also actively creating idol group groups belonging to their respective satellite TV brands and real-life talent shows associated with them. For example, Zhejiang Satellite TV launched a large-scale original talent show "Burning Teenagers!"

BOC International analysis believes that Dragon TV, as the most influential provincial satellite TV station in the country, has rich experience in creating popular talent shows. According to Zhejiang Satellite TV's recent "Burn Boy!" With an average ratings of around 0.5, it is estimated that Dragon TV's reality show will have comparable ratings in the future.

On the other hand, the TV series "Young Marshal" produced by Century Partner, a subsidiary of Beijing Culture, was officially broadcast on January 11, 2016.

From "The Law of the Jungle" to "The Young Marshal", Beijing Culture has been showing its talents in TV variety shows + TV dramas since the beginning of 2016. Coupled with the company's plans to invest in Jackie Chan's new film "Railway Flying Tigers", the company is rapidly advancing on multiple fronts.

Beijing Culture's annual report released on February 4 showed that during the 2015 reporting period, the company achieved sales revenue of 349.3526 million yuan, a decrease of 71.3422 million yuan compared with last year, a year-on-year decrease of 16.96%; the total profit was 32.2057 million yuan, a decrease of 74.5598 million yuan compared with last year, a year-on-year decrease of 69.84%; The net profit attributable to shareholders of listed companies was 21.2246 million yuan, a decrease of 58.6191 million yuan from last year and a year-on-year decrease of 73.42%. The company's current main business includes tourism and film and television culture sectors. The current revenue mainly consists of tourism, hotel income, and film and television and brokerage income. Among them, tourism and hotel income was 153.6377 million yuan, and film and television and brokerage income was 195.7149 million yuan.

Industrial Securities predicts that Beijing Culture's net profit is expected to reach 346 million yuan and 426 million yuan this year and next. The corresponding market value of the company's share capital after fixed increase is approximately 16.9 billion yuan. There is still much room for benchmarking against leading domestic film and television companies.

Yien.com compiled and released it based on CICC Securities and public reports

Editor: vian