Microfilm teamed up with Mtel to establish Microfilm Badda to deploy Hong Kong's ticketing business to accelerate the internationalization process

Hong Kong Microfilm Times Co., Ltd. announced the establishment of Microfilm Badada Co., Ltd. in a joint venture with Mtel, which operates Hong Kong's most comprehensive movie ticketing platform (Movie Express). Microfilm Bada Co., Ltd. will connect users and the movie market through the O2O model, use the convenient experience of mobile Internet to enhance movie viewing services, and help the refined operation of Hong Kong's online movie ticket business.

Original title: Microfilm Times (Hong Kong) teamed up with Mtel to establish Microfilm Badda to accelerate the internationalization process

. On March 9, Hong Kong Microfilm Times Co., Ltd. announced the establishment of Microfilm Badda Co., Ltd. in a joint venture with Mtel, which operates Hong Kong's most comprehensive movie ticketing platform (Movie Express). Microfilm Bada Co., Ltd. will connect users and the movie market through the O2O model, use the convenient experience of mobile Internet to enhance movie viewing services, and help the refined operation of Hong Kong's online movie ticket business.

Mtel is the most leading digital and mobile technology provider in Hong Kong. With more than ten years of experience and professionalism, Mtel provides a wide range of cross-platform mobile marketing application design and development services. Since 1999, Mtel has developed different types of mobile value-added services for the telecommunications industry. Adhering to its belief in technology and unlimited enthusiasm, the technical team is committed to continuously developing a variety of projects and providing customers with different services, including designing mobile, web and social applications, digital devices and cloud service platforms. Its customers cover well-known companies in Hong Kong, including major banking, retail, finance, insurance, telecommunications, advertising and public utilities.

Movie Express owned by Mtel is the most comprehensive movie information and theater selection platform in Hong Kong. As early as 2004, Mtel had begun to develop movie-related projects on mobile platforms, integrating social and movie elements, and developed the mobile application "Movie Express". Movie Express is a one-stop movie service application that brings movie fans a new interactive movie entertainment experience from movie information, instant ticket purchase, film review sharing, etc. Movie Express has worked closely with movie theaters to successfully cover 98% of movie theaters in Hong Kong and downloaded it by more than 1.3 million Hong Kong users. In February 2016, Mtel won 12 mobile marketing awards at the MOB-EX2016 Awards Ceremony held in Hong Kong. In the future, Mtel will cooperate with the Microfilm Era to promote and develop the O2O business of Microfilm Bada Company based on the needs and operating experience of all parties in the Hong Kong local market, combined with the business environment of the Hong Kong film market.

Hong Kong lithography Times Co., Ltd. is a subsidiary of Beijing lithography Times Technology Co., Ltd. The lithography era is a mobile social-based cultural and entertainment marketing and distribution platform for movies, performances, sports and other cultural entertainment. Currently, it has two independent ticketing platforms, WeChat and Guevara. In less than two years since its establishment, the Microfilm Era has relied on 650 million WeChat users and 860 million QQ users to help movies, performances, events and other pan-entertainment products reach a large number of mobile Internet users and achieve rapid and convenient consumption conversion. By continuously connecting scenes and content, it covers more than 5000 theaters and 90% of the movie-watching audience, and has stationed more than 1200 theaters, stadiums and exhibition halls.

In the mainland, Microfilm Era has strategic cooperation with many film companies such as Shanghai Meiying Factory, Great Shenquan, and Junshe Culture, and has a large number of high-quality IP and top author resources in different fields. At the same time, Microfilm Era has reached cooperative relationships with Central Studios and Biga Studios to help upgrade theater services. Now, the lithography era is deeply involved in the entire pan-entertainment industry chain through IP development, investment and production, mobile marketing, Internet distribution, etc.

Relying on the massive user resources in the mainland in the microfilm era and Mtel's theater cooperation foundation in the Hong Kong film market, microfilm Badada hopes to provide convenient consumer services for mainland users to cross-border movie-watching behaviors, thereby bringing growth to the Hong Kong film market. In addition, through the convenient O2O seat selection function, Microfilm Bada hopes to further promote the Internetization of local seat selection and ticketing services in Hong Kong, bring better movie-viewing services to consumers, and bring new growth and vitality to film and theater marketing., share the industrial dividends of the mobile Internet era with the Hong Kong film market.

In response to this cooperation, Lin Ning, CEO of Microfilm Era, believes that the establishment of Microfilm Badada is an important part of the internationalization process of the Microfilm Era. Based on this, Microfilm Era can give full play to its advantages in mobile social networking and enhance movie-viewing users. Consumer experience; at the same time, with the help of Microfilm Badada as a platform, we will accelerate the integration of the film industry in the mainland and Hong Kong, and help the film market grow efficiently while increasing the box office growth in Hong Kong.

Mtel CEO Willy Wong said that this cooperation will be full of sparks. Using the mainland's advantageous resources, such as the mainland's ticketing function and database, it will further strengthen Movie Express and promote the integration of Hong Kong's business with the mainland. Willy predicts that Movie Express will bring more innovation and growth space to the Hong Kong film market, and generate more interaction and integration with the domestic and Southeast Asian markets, including the planned launch of movie peripheral products business. In view of the rising trend of cross-border viewing of concerts and movies in the region in recent years, Willy believes that with Mtel's technology to develop social mobile applications and marketing, coupled with its rich experience in pan-entertainment marketing and ticketing in the lithography era, it will surely enable Hong Kong and the domestic film business to further integrate and win results.

This time, the cooperation between Hong Kong Microfilm Era and Mtel can rely on and give full play to their respective advantages, introduce more mainland advantageous resources, promote the rapid growth of online ticket purchasing business in the Hong Kong film industry, and build a new communication platform to inject new vitality into the Hong Kong film market, while further strengthening its influence in the international market.

Editor: kong