Piracy has become a cancer on the Internet, causing losses of tens of billions to the industry. LeTV stops broadcasting "Super Junior Password" and stops losses.

In order to defend LeEco's copyright and protect the rights enjoyed by LeEco members, LeEco issued a notice to officially suspend updates of "Super Junior Password". However, some viewers found that although LeEco had stopped watching, there were still video websites that could find pirated resources.

Just a few days after the launch of "Super Junior Password", which was popular on the Internet, news came that it had to be suspended due to piracy on multiple portal websites. LeEco's move has once again caused waves of anti-piracy among video websites. How long will the war between domestic video websites and piracy last?

It is understood that "Super Junior Code" is LeTV's exclusive online drama in the summer. Due to the joining of TFBOYS and its first electric shock, the drama had already gained high popularity before it was broadcast. Many fans have charged up LeEco members and seen it quickly. The popularity of the show has also attracted the attention of pirates. The videos of the show can be seen on many video websites and even large video websites.

Therefore, Le believed that it was protecting the interests of LeEco members. Just a few days after "Super Junior Password" was launched, it sent an internal email and decided to temporarily suspend the show. As piracy continues to spread the Internet, on July 15, in order to protect the interests of LeEco members, LeEco officially stopped updating "Super Junior Password".

LeEco said that the spread of piracy has seriously infringed on the relevant rights and interests of the producers and copyright owners of "Super Junior Password", causing great losses to LeE.com and its many members and users. In order to defend LeEco's copyright and protect the rights enjoyed by LeEco members, LeEco issued a notice to officially suspend updates of "Super Junior Password". However, some viewers found that although LeEco had stopped watching, there were still video websites that could find pirated resources.

Piracy has become a cancer on the Internet last year, causing losses to the industry of

tens of billions. In recent years, piracy has occurred frequently, and the frequent occurrence of this reality is driven by the huge interests of piracy. It is understood that website piracy does not cost any copyright fees. At the same time, advanced network technology is used to further reduce operating costs, and the ensuing advertising dividends are rolling. Since its launch,"Super Junior Code" has attracted great attention from the audience. According to monitoring agencies, after "Super Junior Password" was premiered on LeEco, within 48 hours of its launch, its platform had 50 million views and 85,000 comments. The Weibo topic # Super Junior Password # has topped the list of popular topics on Weibo, attracting 1.22 billion views and 2.119 million discussions. The popularity of the content is the reason why it was pirated.

This can't help but remind people of the past when many video websites worked together to suppress fast broadcasts. Although Kuaowan executives claim to the outside world that they do not do content and only do technology, it is the large number of pirated film and television works that have brought a large number of users to Kuaowan. The act of downloading pirated content while broadcasting further violates the information network dissemination rights of these video copyright owners. In the process of piracy, Quickcast plays a role in instigating, encouraging, and helping infringement through technical support for pirated small websites such as website establishment, backend servers, and advertising sharing.

Lu Weina, president of the iResearch and Entertainment Research Institute, disclosed at the meeting that with the recent development of technology, it has entered the 3.0 era of online video piracy. The piracy model is becoming increasingly concealed, mainly P2P download and sharing model, chain theft model, and online disk model., mobile/OTT aggregation model, it is more difficult to define the responsibility for illegal activities; the channels users find and watch when watching pirated content are relatively scattered, and foreign movies and TV dramas are the hardest hit areas for piracy; Based on calculations from China's online market and relatively mature foreign markets, in 2015, the potential advertising display and copyright payment losses caused to the industry due to online video piracy exceeded 15 billion yuan.

Behind the scenes of LeTV's rights protection: A gamble that leads to a virtuous cycle of the industry

. The video industry is an industry that burns money, and bandwidth and content are the main aspects of this industry that burns money. Server and bandwidth are hardware guarantees. As the number of users increases, in order to ensure clear video playback process and image quality, this part of investment is indispensable. With the rise of content, video manufacturers have begun to focus on content wars, including three aspects: homemade programs, cooperative programs (PGC) and user-original programs (UGC). Content, as the cornerstone of video platforms to attract users, especially scarce high-quality resources, is scarce in the entire video market. The only content will also face competition from multiple video manufacturers. Although costs continue to pile up, everyone knows that video has always been the "hard currency" in the Internet and its future value is great.

If China's video industry used to lack payment links, now we can see that with the rise of the post-95s and post-00s generation, consumption habits have changed, and they are willing to pay for what they like. The popularity of "Super Junior Password" confirms this new consumption trend. Traffic and users from video websites such as LeTV are connected to the BAT industry through other means to tap user value and form a new ecosystem. This may be a strategic commanding height.

However, the proliferation of pirated videos also shows that there is strong user demand behind it. The resources on pirated video websites are all free and updated quickly. Regular video portals need to purchase the copyright of new films and need to invest more money. However, piracy is an infringement and undermines the original market order. If a "Super Junior Password" is stolen and broadcast, the losses caused by LeTV's suspension and the loss of potential members will be incalculable. It is imperative to advocate the healthy development of the industry.

Industry insiders said that combating piracy is the responsibility of the regulatory authorities and the responsibility of the whole people. Legislation and judicial interpretation should be promoted to keep pace with the times, clarify the illegal issues of all parties in the piracy chain, and ensure that the "safe haven principle" is not abused. In addition, we must use the more than ten years of experience of "Jianwang" in combating piracy and infringement to promote the development of online video piracy in a segmented and in-depth direction. Finally, it is necessary to mobilize video companies, copyright parties, users and other parties to implement mass prevention and treatment of piracy, and implement rapid reporting, evidence collection, and investigation of piracy to reduce the impact of piracy. Only by combining the above three swords can we bring a fatal blow to piracy.

Editor: Nancy