The TV series "The Story of Searching for Qin" has been remade or has it become the ceiling of IP dividends?

"The Story of Searching for Qin" may have arrived a little early because our capital didn't have time to truly learn to make good use of IP rather than squeeze IP; or maybe it came a little late, because at a time when the audience's aesthetic fatigue about IP has begun to appear, we also vaguely See its ceiling.

"The Story of Searching for Qin" may have arrived a little early because our capital didn't have time to truly learn to make good use of IP rather than squeeze IP; or maybe it came a little late, because at a time when the audience's aesthetic fatigue about IP has begun to appear, we also vaguely See its ceiling.

The remake issue has been put on hold

for a long time. Today, two concept posters of the movie version of "The Story of Qin" have quickly spread among the circle of friends. The TVB classic series that triggered the popularity craze of cross-Strait and three places in 2001 will eventually brew into a solid memory killing after 16 years of slow fermentation.

Although no creator information is marked, the company logos of "Huace Pictures" and "Tianxia Yi Film" below reveal the secret-Tianxia Yi Film is the film production company founded by Gu Tianle in 2013 and has participated in many of his films, including "Golden Rooster SSS","Lovely You","Rising to the Sky" and "Apostles".

This time, Gu Tianle also occupies an important position in the movie version of "The Story of Seeking Qin"-he will star as Xiang Shaolong again. Around the movie version, there have been many versions of anecdotal news circulating over the past few years, all related to Gu Tianle: Gu Tianle, a model worker who dominated the screen for N years, intended to promote the filming, Gu Tianle once shelved it because he was not satisfied with the script, Gu Tianle proposed to invite Du Qifeng to direct, but Du sir was not available, and Lin Feng did receive Gu Tianle's invitation to participate in the remake...

However, there has been no substantial progress. Until June last year, Huace Pictures announced its 2016-2017 film list, including the movie version of "The Story of Qin". Now, with the exposure of concept posters, there is also talk of shooting at the end of the year.

According to exclusive sources familiar with the matter, the copyright of the original novel fell to Huace Pictures. Its cooperation model with Tianxia has not yet been determined, and the script is still in its early stages. It will strive to reunite the original team. The investment amount is in line with the previously circulated theory of 110 million yuan, and the launch at the end of the year is on the premise that everything goes well.

"The reunion of the original crew" cannot hide the lack of originality.

Frankly speaking, I, like many people, have complicated feelings at the moment regarding the movie version of "The Story of Searching for Qin". On the one hand, memory killing is too powerful, especially the "reunion of the original team", which is simply a kill. On the other hand, haven't we had enough ruined childhood? Is such endless consumption memories and consumption of so-called IP really a sustainable development of the film market?

Huace Films, a subsidiary of Huace Group, was established in 2014, a year when IP concentration exploded. That year, all film companies were busy hoarding IP, including literary works, sequels, remakes, games, and even "Xinhua Dictionary".

It can be found from the annual film list of Huace Pictures '"Dream +1" plan that IP penetration accounts for the majority."Smiling with a Smile","Battle of the Nujiang River","The Teenagers Here" are like the movie version of "The Story of Seeking Qin", they all attract a large number of fans and inherent attention.

It is true that IP brings great security benefits to film creation, especially in terms of the market, whether it is the stickiness of the audience or the insurance factor of investment. Hollywood's pursuit of so-called IP far precedes China. In the past decade or so, Hollywood has been making a large number of sequels, from "Pirates of the Caribbean" to "X-Men". The important reason is to rely on the already influential IP.

As China's film market entered an adjustment period in 2016, the bubble faded, and the audience's rational viewing of movies gradually replaced the emotional transformation, and the ceilings of those IP are being exposed. Taking the summer period of 2016 as an example, only one "Tomb Robber Notes" with a poor reputation struggled to break the 1 billion mark, while those big IPs such as "To Youth 2","The Legend of the Gods", and "Summer You Qiao Mu and Elegant Hope to Paradise" that had high hopes were all lost.

Let's take a look at the TVB hit drama derivative films with the same origin as "The Story of Searching for Qin". There are successively "Rising to the Sky","Moonlight on the Fifth of October", and "The Apostles", but only "The Apostles" has made a fortune with the deep family background of Hong Kong-produced police and bandit films. At the same time, almost all original works that really refresh everyone's understanding of the market are "Monster Hunt","Pancake Man","Mermaid", etc.

For the movie version of "Xunqin", we can perceive the magnitude of capital and predict the power of memory killing, but perhaps it came a little early because our capital did not have time to truly learn to make good use of IP rather than extract IP, or maybe it came a little late, because at a time when the audience has begun to feel aesthetic fatigue about IP, we also vaguely see its ceiling.

Editor: Nancy