Shanghai Disney has reached a strategic cooperation with 12 Chinese companies with an annual derivative income of more than 10 billion yuan.

the reporter combed and found that after the launch of the Shanghai Disney Resort project in 2011, there are three types of companies that have established a cooperative relationship with the Shanghai Disney Resort, one is the company that has reached a strategic partnership with the resort, one is the tenant in the Disney town, and the other is the partner of the tourism industry.

original title: Shanghai Disney's A-share partners reveal the secrets of three types of companies directly holding hands

"We move forward bravely, open doors and engage in new jobs one by one, because we are curious, and curiosity continues to lead us to a new journey." This sentence of Walt Disney, one of the founders of the Walt Disney Company in the United States, always resonates.

after nearly six years of preparation, Shanghai Disneyland will officially open its doors on June 16, 2016 for tourists from China and the world to start their dream trip in Shanghai.

this is a brand-new door opened by Walt Disney in mainland China. Behind the door, there is also a group of commercial partners who are listed in the A-share market: take a Disney-themed plane of China Eastern Airlines to land at Shanghai Pudong Airport, walk into the park 20 minutes later, change into Mickey costumes produced by leading shares, and ride in the air on Dumbo sponsored by China Eastern Airlines. Watch Pacific Insurance sponsor "Lighting Dreams: luminous Phantom Show" and then enjoy a delicious meal at a brand new concept restaurant opened by famous chef Wolfgang Puck in Disney town.

< strong > three types of companies directly hold hands with Shanghai Disneyland < / strong >

Shanghai Disneyland is Walt Disney's sixth Disneyland in the world, the third in Asia and the first in mainland China. When the park opens on June 16, Shanghai Disney will open a theme park with six theme parks, two Hotel Theme, a Disney town as an international shopping, catering and entertainment area, and Star wish Park, which is the size of 56 football fields.

reporters combed and found that after the launch of the Shanghai Disney Resort project in 2011, there are three types of companies that have established a cooperative relationship with the Shanghai Disney Resort, one is the company that has reached a strategic partnership with the resort, one is the tenant in the Disney town, and the other is the partner of the tourism industry.

since 2013 Shanghai Disney Resort has successively worked with ICBC, Pepsi, Kangshi Holdings, Shanghai General Motors, Mengniu Dairy Group, Dicai (Shanghai) Investment Management Consulting Co., Ltd., China Pacific Insurance (Group) Co., Ltd., Yuanwang Valley Information Technology Co., Ltd., Pandora Jewelry (Shanghai) Co., Ltd., China Eastern Airlines, China UnionPay, 12 Chinese companies, including Libai Group, have reached strategic cooperation.

these 12 companies provide services to tourists in Shanghai Disney Resort from the aspects of finance, transportation, entertainment, catering, consumption and so on. Among them, ICBC will be responsible for providing a series of retail banking products and services to the resort and its tourists, and UnionPay cards can be used freely in the resort. China Pacific Insurance is the official insurance sponsor of the resort.

Pepsi and Master Kang are the primary beverage suppliers, Mengniu is the official dairy partner, and Dicai is the official video service provider. Pandora is the official bracelet brand of Shanghai Disneyland, while Yuanwang Valley exclusively supplies the dream passport of the Shanghai Disneyland Resort, while the Chevrolet brand of Shanghai General Motors will enter the park as the official car partner brand of the resort.

as part of the partnership, many companies are also sponsors of scenic spots related to the Shanghai Disney Resort. For example, China Eastern Airlines is the presentation sponsor of the Dumbo attraction at the Shanghai Disney theme park; China Pacific Insurance is the official sponsor of the iconic entertainment show "Lighting fantastic Dreams: luminous Phantom Show" staged at the fantasy fairy tale castle of the resort; China UnionPay is the presentation sponsor of the "Flying over the Horizon" attraction; and Pandora is the sponsor of the Walt Disney Grand Theater in Disney town.

A source familiar with the resort told reporters that the Shanghai Disney Resort is very careful in selecting strategic partners and takes many factors into consideration. in the future, the resort will continue to tap more industry leaders in the Chinese market to bring Chinese tourists a unique customer experience.

the tenants in the Disney town are also the business partners of Shanghai Disney. Although they are small, they will provide tourists with a wide range of shopping options and a variety of high-quality restaurants. The reporter learned that the Disney town will include nearly 50 tenants, including Hot Toys, Jin Teddy Studios, which entered the Chinese market for the first time, and a new concept restaurant brought by famous chef Wolfgang Puck.

compared with the previous two types of partners, the tourism partners of the Shanghai Disney Resort are the first to bring Disney magic to tourists all over the country. In March this year, the Shanghai Disney Resort partnered with more than 30 domestic online and offline travel agencies, including Anhui China Youth Travel Service Co., Ltd., Shanghai Jinjiang International Travel Co., Ltd., China International Travel Service head Office Co., Ltd., and China Youth Travel Service Holdings Co., Ltd., these travel agencies will develop and promote Disney tourism vacation products.

< strong > embracing Mickey Mouse through franchise < / strong >

in the eyes of Edgar, chairman and CEO of the Walt Disney Company, Shanghai Disneyland is no less transformative to the Walt Disney Company than the Walt Disney World built in Florida in the 1970s. Disney's goal is to build an engine to boost Chinese demand for a wide range of Disney products, including toys, clothing, interior furnishings, movie downloads and video games.

among them, the brand license of cartoon characters such as Mickey Mouse is an important form, which has become an important source of profit for Walt Disney. This is another manifestation of Disney's small business partners in China.

according to incomplete statistics, Walt Disney currently has more than 3000 licensees worldwide, selling more than 100000 products related to Disney cartoon characters, and more than 100 authorized operators in mainland China. Many of them are A-share listed companies.

the latest A-share listed company to be licensed by the Walt Disney brand is Helen Piano. On May 23, Helen Piano announced that it signed a license Agreement with Walt Disney (China) Co., Ltd. Disney licensed the company to use Disney prototypes and trademarks on specific musical instruments and related accessories for a specific period of time, and authorized the company to sell licensed products in specific channels.

the leading shares of listed companies have also won the Disney franchise, and its subsidiary "three shots" Group is the general agent of Disney Textiles in China. It has won the exclusive right to produce and sell four brands of children's underwear in China, including Dumbo Disney, and has become one of the consumer goods suppliers of Shanghai Disneyland.

Smick, a listed company in the field of building materials, was licensed by Walt Disney (Shanghai) Co., Ltd. in 2014 to use Disney brand prototypes and trademarks in ceramic tile products. Hals, a listed company in light manufacturing, was licensed by Disney in 2015 to use Disney prototypes and trademarks on certain household products for a specific period of time.

in addition to strategic cooperation with the Shanghai Disney Resort, China Eastern Airlines also signed a memorandum of cooperation with the Walt Disney Company as early as the beginning of 2014. the contents include the development of comprehensive tourism vacation products, joint marketing activities, the use of both channels to distribute air tickets.

there are also some Chinese companies that have become providers of front-end facilities for Disneyland by winning bids. For example, at the security gate at the main entrance of Disneyland, the ticket checking system adopts the AFC system of Shanghai Putian contactless IC thin card tickets, and is also equipped with ID card rapid scanning equipment and camera device; Kaineng Environmental Protection provides direct drinking water equipment equipped with many tourist lounges in the park.

Palm shares have won many bids for the supply of seedlings for the Shanghai Disney project since 2013, with a cumulative bid amount of 120 million yuan, as well as a 30 million yuan Disney park greening project in the same period. Shiji Information provides Shanghai Disney with a full range of information system solutions, including hotels, restaurants, retail and other formats and software customization integration services.

< strong > Disney fever attracts peripheral companies to move closer < / strong >

less than 20 days after the official opening of the park, the "hot before opening" effect of Shanghai Disneyland has begun to appear. The latest data from lvmama show that Disney tourism products have entered the peak booking period, and tickets for the June opening period are already very tight. According to reports, according to booked tourist data, 46% of tourists from other provinces and cities have bought tickets to at least one Shanghai or surrounding scenic spots, and this figure will continue to rise as the travel time approaches. Shanghai Disneyland has begun to play a leading role in the tourism industry in and around Shanghai.

the Survey report on the consumption demand and trend of tourists in Shanghai Disneyland jointly released by the Shanghai Consumer Rights Protection Commission, the Shanghai New consumption Research Center and the Institute of Sociology of the Shanghai Academy of Social Sciences also shows that tourists from other provinces and cities are more enthusiastic about Disneyland. At the same time, with the mentality of "it's not easy to come here, it's cost-effective to play in a few more places", many tourists will choose Shanghai or surrounding scenic spots to enrich their journey while booking Disney tickets, hotels and air tickets.

donkey mother big data predicts that the number of people in scenic spots around Shanghai will increase by 40% from June 16 to 30. At present, the five most popular scenic spots for Disney tourists are: Shanghai Wildlife Park, Oriental Pearl, Changfeng Ocean Park, Shanghai World Financial Center and Huangpu River Tour.

for small business partners, the Disney feast is about to begin. The Guosheng Securities Research News predicts that Disneyland is expected to receive 12 million people in 2016 and about 24 million people a year after normalization. Conservatively calculated based on the average consumption of 350 yuan per tourist, 300 yuan for the rest of the park, and 600 yuan for transportation, accommodation, tourism and shopping, the annual economic benefit of the direct park will be 15.6 billion. Drive other economic benefits of 14.4 billion.

this is a good harvest for Shanghai Disney shareholder Shanghai Shendi Group.

the four major shareholders of Shanghai Shendi Group are leading enterprises in culture, trade, tourism and real estate in Shanghai, and they are related to seven A-share listed companies. They are Lujiazui, Jinjiang shares, Jinjiang Investment, Oriental Pearl, Bailian shares, first Pharmaceutical and Shanghai goods and Trade. Guosheng Securities Research News believes that as affiliated listed companies, they have an advantage in participating in the development of Disneyland projects and Disneyland-related business.

Chen Hui, an analyst at Everbright Securities, believes that Disney's various front-end equipment is also full of imagination. For example, the front-end supporting equipment provided by many listed companies, such as Shanghai Putian, Palm shares, Jieshun Technology and Kaineng Environmental Protection, are integrated with the Disney environment after thematic transformation, helping Disney to provide tourists with a better play experience. There is a certain periodic change demand for some equipment, if the listed companies can maintain the long-term cooperation with Shanghai Disneyland, it will be a relatively stable revenue stream.

"in addition to the direct revenue generated by the park project, Disneyland will bring more than $10 billion in derivative benefits to Shanghai every year, mainly in tourism, shopping, transportation and accommodation." The macro strategy department of Guosheng Securities Research Institute said so.

this has attracted some listed companies to move closer. Lao Fengxiang said in his 2015 annual report that with the opening of Disneyland this year and the huge business opportunities of about 15 million passengers a year, Lao Fengxiang must actively strive for the franchise of "Disney" related products. design and launch as soon as possible a number of newly packaged "Disney" cartoon theme products with Lao Fengxiang characteristics, covering enamel, gold inlaid jade, jade carvings, corals and other products Strive to get a bigger share of this potential tourist souvenir market.

Shanghai Johnson also said in his annual report that the company will make full use of the opening opportunity of Disney to further expand the scale of the tourism business and improve the revenue of the tourism industry.

in the 1990s, Mickey Mouse cartoons were broadcast on prime-time television on Sunday night, with an audience of 825 million. A whole generation grew up watching Mickey Mouse cartoons. Now, Chinese tourists can finally enter Disneyland and interact closely with Mickey Mouse without leaving the country. As Mr. Walt Disney said, "smiles are never out of date, imagination is regardless of age, and dreams never end."

for Disney's Chinese business friends, the dream is just beginning.

Edit: nancy