Zhu Zheqin, Qi Yu and Li Yugang were awarded the title of Chinese Cixiao Cultural Ambassadors

Main text On August 26, the 4th China Cixiao Cultural Festival was held at Lingyin Temple in Hangzhou, Zhejiang. Cross-artist and natural singer Zhu Zheqin, Taiwanese folk singer Qi Yu and famous singer Li Yugang were awarded the title of "Chinese Cixiao Cultural Ambassador" by the 4th China Cixiao Cultural Festival.

As early as 1995, Tianzhu Zheqin created a music album "Sister Drum" that will go down in history with the theme of Eastern Buddhism. She injected the ancient six-character mantra and heart sutra of Buddhism into the rhythm of the 20th century, sang well on five continents around the world, and became the first China musician to release Chinese records around the world. Through her unique contemporary oriental interpretation style, she has been sought after by the global recording industry and music fans. She, Enya, Qiongying Zhuoma and others have also brought about a new wave of Buddhist music in the new century, from "Sister Drum","Yang Jinma","Seven-Ritian Tan" to "Tathagata Like Going","Paramita". She has created piously for Buddhist historical attractions such as Leifeng Pagoda in West Lake in Hangzhou and Fangong in Lingshan Mountain, so that Buddhist music can be passed down on the world and the hearts of the people. Zhu Zheqin used her understanding and interpretation of Buddhist music to create a peaceful and pure spiritual environment for lovers looking for their spiritual home in the hustle and bustle of the times. Later, Faye Wong, Sa Dingding, Yang Jinlam, etc. joined the interpretation and dissemination of new Buddhist music.

Zhu Zheqin is not only a talented singer, but also a traveler who has been constantly exploring the spiritual world for many years. He is also an emissary of inheriting Chinese traditional culture. As the "Chinese Cixiao Cultural Ambassador" this time, I hope that Cixiao, as a traditional virtue in China, will be passed down and returned in the present. In the past ten years, Zhu Zheqin has been committed to public welfare undertakings. In 2009, she was awarded the title of "United Nations Goodwill Ambassador" by the United Nations Development Program and launched the "World Heard" and "World Saw" National Cultural Protection and Goodwill Actions ", practicing traditional culture as an actor. Protection and inheritance.

Zhu Zheqin

, cross-border musician, founder and artistic director of Seeing

Creation, China's contemporary cross-music, art, and design fashion leader

"World Seeing-A Journey of Searching for Chinese National Handicraft"

"Seeing Creation" Chinese Creation and Design

Journey curated Milan Design Week "Created in China" Theme Exhibition,"Seeing Creation-Milan Triennale Special Exhibition" 2014

From 2009 to 2011, he served as "UNDP China Goodwill Ambassador" at the United Nations Development Program, and in 2014, he served as "WCC World Crafts Ambassador" UNESCO World Crafts Council ". At the same time, he is also the initiator of the "World See" Goodwill Action for the Protection and Development of China's National Culture. As a cross-border musician, she has created a milestone for China music distribution in 56 countries around the world. In 2015, it launched the first intangible cultural heritage contemporary design fashion industry platform fund and established China's first folk art and design forum. For more than 20 years, we have been adhering to music innovation based on China's cultural traditions and committed to reshaping China's contemporary cultural aesthetics. We have made great efforts and have strong action.

Seeing Creation

A social enterprise founded by Zhu Zheqin in June 2012 and established in China is the first alliance platform in China that integrates handicraft inheritance, original design, brand promotion, and sales services. "Seeing Creation" is an original design platform that inherits the wisdom of China's creations and advocates the brand spirit of "superior, non-luxury". The brand draws on the essence of a variety of materials and handicrafts, gathers outstanding design forces at home and abroad, and cooperates with handicraft workshops to create representative design products. It is committed to the contemporary interpretation and application of China's traditional materials and crafts.