Netflix becomes Disney's exclusive partner for films and deepens the streaming market

Starting September 2016, Netflix will become the exclusive U.S. home-paid movie partner for Disney and its subsidiaries Marvel Pictures, Pixar Animation and Lucasfilm's latest films. Essentially, this is an agreement reached by Netflix and Disney in 2012, and now it is about to take effect. This is a key step for Netflix in its battle for the streaming market.

According to Deseret News, Netflix recently announced three projects to make it a family-friendly streaming platform.

Netflix has long occupied a leading position in global streaming services. Last year, Time reported that during prime time evening TV, Netflix reaches nearly 40% of North American Internet traffic.

Netflix's popularity is due to its family positioning. Its platform has a large amount of content suitable for family viewing. Some original works are adapted from DreamWorks animated movies, such as "Speed Snail" and "Crazy Primitive". In addition, Netflix also has exclusive rights to many child-friendly movies and TV shows. According to the Washington Post, half of Netflix's users watch children's TV shows and movies on it.

Netflix recently announced several new projects that will make Netflix viewers more loyal.

Netflix's first new project is starting in September 2016. Netflix will become the exclusive U.S. home-paid movie partner for Disney and its subsidiaries Marvel Pictures, Pixar Animation and Lucasfilm's latest films. Essentially, this is an agreement reached by Netflix and Disney in 2012, and now it is about to take effect. This is a key step for Netflix in its battle for the streaming market.

In addition, according to Business Insider, one of the highlights of Netflix's 2016 programming schedule is 30 original children's programs. Currently, there are not many children viewers on Netflix, but the person in charge of Netflix has long predicted that with the popularization of large-screen mobile phones, tablets, etc., children will have huge business opportunities in the future.

The final plan announced by Netflix-and the most interesting one-is that "The Little Prince" will be released simultaneously in theaters and Netflix in August. "The Little Prince" is adapted from Anthony de Saint-Exupéry's novel of the same name and won the 2016 French Caesar Award for Best Animated Feature. After Paramount gave up the distribution rights of the film in North America, Netflix purchased the distribution rights of "The Little Prince" from Paramount. According to cartoonbrew, this animation will be launched on August 5.

Netflix's plan is good news for users, but its more important significance is that Netflix's decision to release the animation in theaters suggests that it may show more Academy Award works next awards season. In other words, Netflix is no longer just playing typical weekend animated movies, but is becoming a bastion of serious animation production, which is an interesting step for it.

All in all, these three plans for Netflix will make it more popular in families, especially when children at home have more than one taste.

Editor: Nancy