Shanda Games issued 200 warning letters to protect rights involving 60 "legendary" games

On January 12, Shanda Games sent 200 official infringement warning letters to game companies, channels and media that operate and promote suspected infringement of the intellectual property rights of "The Legend of Blood", involving as many as 60 "legendary" mobile games currently on the market. Mobile games.

On January 12, Shanda Games sent 200 messages to game companies, channels and media that operate and promote suspected of violating the intellectual property rights of "The Legend of Blood". The official infringement warning letter involves as many as 60 "legendary" mobile games currently on the market.

Shanda Games stated that the operation of "The Legend of Blood" and other related copyright rights in the mainland of China are exclusive to Shanda Games. Games developed and promoted without authorization using relevant elements of "Legend of Blood" are illegal infringing mobile games and constitute a serious violation of Shanda Games 'legitimate rights and interests.

The official letter involves more than 60 infringing mobile games such as "King's Private Service","Hot Blood God of War", and "Breaking the Sun and Opening Sky". It is targeted at Shanghai Woshi Culture Communication Co., Ltd., Chongqing Longxun Technology Co., Ltd., Shenzhen Jingqi Tianxia Network Technology Co., Ltd. The company and other infringing game developers cover multiple mobile game channels and entrances such as the "Apple App Store", and further target media such as "Today's Headline","Iqiyi", and "Momo" that advertise heavily on infringing games. Send a warning letter.

The official letter stated that the specific infringement reasons of the above-mentioned infringing parties include: direct or indirect misappropriation of game characters, equipment, pictures, UI interfaces, props and other content of "Hot Blood"; unauthorized use of "Hot Blood" for the majority of players in content and promotion. Words with the same or similar registered trademarks that are familiar to players; Taking advantage of the extremely high popularity of "The Legend of Hot Blood", he uses the same or similar interface, content, words and other elements as "The Legend of Hot Blood" in content and promotion without authorization, with the intention of confusing players with the infringing game and "The Legend of Hot Blood" through false publicity.

Shanda Games stated that it has effectively grasped legal, valid and notarized evidence for the above-mentioned infringement facts, and required the company involved to immediately stop the infringement after receiving the warning letter, remove the infringing game, and compensate Shanda Games for its economic losses. At the same time, it retains the legal responsibility to pursue the civil, administrative and even criminal responsibilities of relevant parties in accordance with the law.

This is the second large-scale rights protection of Shanda Games since the beginning of 2015. Shanda Games revealed that this time, the intensity of rights protection in all aspects and channels is stronger than the previous one and is more targeted. The follow-up action is based on experience in safeguarding rights in civil and criminal cases over the years. In addition to joining forces with judicial organs to investigate the legal responsibilities of relevant offenders in accordance with the law and resorting to courts to investigate the civil legal responsibilities of relevant infringers, Shanda Games will also cooperate with the National Copyright Protection Center and China Online Copyright Rights Alliance to explore and implement the "removal mechanism" of China's first infringing App, and will launch actions against several serious "legendary" infringing mobile games in the early stage.

Editor: Nancy