Reveal the consumption trap of 9D dynamic cinema: 7D modifications claim that 9D charges are uneven

Entering the summer, the dynamic cinema experience areas in major business districts and amusement parks are becoming increasingly active. Through investigation, the reporter found that from 4D, 5D, 7D to the current 9D, it has become just a gimmick, but it does not show the progress of technology. So how should the concept of 9D cinema be defined? What is the quality of the content played? What is the safety factor of the experience area? How can consumers avoid the consumption trap of pseudo-9D and no uniform standards for charging?

entering the summer vacation, the dynamic cinema experience areas in major business districts and amusement parks are becoming increasingly active. Through investigation, the reporter found that from 4D, 5D, 7D to the current 9D, it has become just a gimmick, but it does not show the progress of technology. So how should the concept of 9D cinema be defined? What is the quality of the content played? What is the safety factor of the experience area? How can consumers avoid the consumption trap of pseudo-9D and no uniform standards for charging?

Live experience The pictures and sound effects are slightly rough

. The so-called 9D Motion Cinema refers to an immersive movie experience project with virtual reality technology VR as the core and integrating vision, hearing, smell, touch and motion. The project includes a 125° bionic field of view angle; 1080P binocular immersive 9D helmet with independent HD resolution; a 360° free rotation and a dynamic special effects platform that can be accurately adjusted from 10mm/s to 167mm/s; There are also head somatosensory interaction devices with instant head tracking functions, multi-degree-of-freedom dynamic smart handles and other devices, which give the experimenter a real feeling in the virtual world in the form of eggshell theater.

In order to verify the true effect of the 9D motion theater, the reporter went to a 9D motion theater called the "First Scene" near Sanyuanqiao to experience it personally, and selected the "Roller Coasters" project, but did not get the expected stimulation.

There are still black edges in the 125° bionic field of view. The 1080P binocular independent high-definition resolution 9D helmet. The picture fineness and stereo are not even as good as ordinary 3D movies. As for 360° free rotation, there is no such thing at all. The dynamic special effects platform that can be adjusted from 10mm/second to 167mm/second brings consumers nothing more than simple jitter.

In addition, in projects such as "Roller Coasters" that do not require operation, devices such as multi-degree-of-freedom dynamic smart handles are basically useless.

Through investigation, the reporter found that when it comes to the content of 9D motion movies, there are currently more than 20 types of 9D motion movies in Beijing, and the most popular ones are only thrillers and zombies.

Consumer chaos 7D modification claims that 9D

has entered the public eye since the first 9D motion theater in 2015. In less than a year, 9D theaters have spread to major business districts in Beijing at an extremely rapid rate, and the once popular 4D theater seems to have disappeared.

In 2008, hydraulic 4D motion cinema was officially launched. The 4D cinema developed from traditional 3D cinema not only introduces special effects such as vibration, fall, blowing, water spray, tickling, and leg sweeping into 3D cinema, but also designs smoke, rain, photoelectricity, bubbles, odor and other effects based on the film. Scenes, forming a unique experience. Subsequently, 5D theaters, 7D movies, and 8D car theaters were also launched one after another. From the perspective of followers, whether 5D, 7D or 8D, they did not escape the scope of 4D theaters, but were just conceptual hype.

The reporter inquired about several 9D motion theater product suppliers and found that among the dazzling array of 9D motion theater brands,"First Scene" and "Phantom Star" accounted for a relatively large proportion.

According to Mr. Lin, a supplier of a 9D motion theater, some companies on the market now have upgrade services. By modifying the original 7D equipment seats and equipping them with VR glasses, they can package them into a 9D motion theater appearance.

7D cinema and 9D motion cinema are very different in terms of visual effects and sound, but the appearance is almost similar. According to a 7D theater operator in Beijing, the obvious difference between the two is that 7D theaters are usually equipped with a handle, while 9D motion theaters are equipped with VR helmets.

Mr. Lin emphasized that "7D theaters are also focused on interactive experiences. Content with game versus nature is extremely similar to 9D theater content, and can also save certain costs."

The fees are uneven.

"20 yuan is still acceptable, but 40 yuan feels a bit expensive." Ms. Gao, who wants to experience a 9D theater, said. The reporter visited a number of 9D motion cinemas on the spot and found that the charges for 9D motion cinemas located in Fengtai District and Chaoyang District were 10 yuan different, while the charges for 9D motion cinemas located in two different business districts in Chaoyang District were also different. One of them even started a promotion by using 60 yuan twice, 100 yuan four times, and completing the experience within one month. At the same time, there are also differences in theater equipment, with differences of 2, 3 and 4 seats, and the internal space size of eggshell theaters is also different.

So is the difference in charges linked to equipment costs? The reporter interviewed Mr. Yang, the person in charge of the immersive virtual experience hall. Mr. Yang said that the current price of immersive equipment is 60,000 yuan for 2 sets of equipment, 120,000 yuan for 3 sets of equipment, and 130,000 yuan for 4 sets of equipment. As long as you have venues and funds, you can operate a 9D theater without any qualifications and skills. Regarding the issue of fees, Mr. Yang said that the company will provide operation guidance and decoration plans, and the specific fees will be calculated separately based on the difference in the business city, business district location and venue rent.

However, according to the quotation sent to reporters by Manager Bai of "First Scene", the price of this brand's equipment ranges from 18,000 to 138,000 yuan. Even the price of the movie is divided into two categories: exclusive edition and online download. It can be seen that the difference between different cost prices and venue rents requires consumers to pay for it. At present, the average price of 9D Motion Theater in Beijing is 30 yuan per person. If it is lower than this price, the difference in equipment may greatly reduce the consumer's experience. Above this price, there is the possibility of false price speculation.

Experience tips for specific groups of people to participate cautiously

. A 9D motion theater operator told reporters that summer is the peak season for 9D motion theater sales because children like this type of experience very much. However, the film posters posted in front of the 9D theater are full of bloody and violent content, and there are also eye-catching signs indicating that content such as "Resident Evil","Tomb Adventure","Jurassic Park" and other content are the most popular. "Adults generally prefer watching movies, while children prefer zombie fighting and gun battles."

Parents who accompanied their children to experience said that they not only wanted their children to experience the latest technology, but also feared that their children would be adversely affected by bloody and violent content.

"The 9D motion theater allowed me to experience the illusion of weightlessness. The roller coaster scene combined with the shaking of eggshells is not bad. But I have 550-degree myopia, but the focus of the 9D helmet cannot be adjusted, resulting in unclear vision and blurred picture, and obvious screen effect. The helmet setting is unreasonable. Adults and children use the same model of product, and it is uncomfortable to press on the bridge of the nose. In short, as a consumer experience, 30 yuan is still not worth it." Consumer Mr. Liu emphasized to reporters.

At present, one technology that has been difficult to overcome in the VR field is how to solve the feeling of vertigo while watching movies. 9D theaters using VR technology also have this problem. Consumer Ms. Wang feels dizzy and uncomfortable after watching the movie, and her heartbeat is racing.

Special reminder here that not all consumers are suitable for experiencing 9D theaters. Patients with heart disease, low blood pressure, myopia and pregnant women should do what they can according to their physical fitness.

Editor: yvette