"Video" Pictures, apart from buying IP, what else can we imagine?

With money, IP sedimentation tanks, and user data, the "video" film industry looks forward to you creating it as soon as possible-not just participating in investment and marketing.

Tencent's two major business groups established film companies almost at the same time, which is really surprising. Whether this is due to Brother Xiaoma deliberately using internal competition, the climax of online video companies 'penetration into the upper reaches of the film industry has occurred in Tencent. -"Video" film industry has been basically completed on several major platforms.

LeEco was the first to establish LeEco Pictures in 2011. Currently, it has signed directors Zhang Yimou, Tsui Hark, and Lu Chuan to produce or distribute the masterpieces "Return","Little Times" series, and "Bear Infested" series;

iQiyi announced the establishment of Iqiyi Pictures in July 2014, and currently signed director Wang Jing. Currently, most of them are co-producing or distributing works;

Youku Tudou announced the establishment of Heyi Pictures in August 2014. There is no signed big-name director, and currently most of them are co-producing or distributing works;

Tencent Video announced the establishment of Penguin Pictures on September 11, 2015 (Tencent established the Tencent Film + platform within the Tencent Mutual Entertainment Business Group in September 2014, and will announce the establishment of Tencent Pictures on September 17, 2015).

In addition, Alibaba was not absent, but the route was reversed-

Alibaba Group acquired Culture China in March 2014, and changed its name to Alibaba Pictures in August of the same year. On September 3, 2015, foreign media reported that Alibaba is about to launch TBO video streaming service on Tmall Box, and the model may learn from Netflix.

The obvious opportunity is not an opportunity.

Money is the distinctive feature of all video websites at present. The giant platform Internet enterprises backed by godfather or father are comparable in speed and ability to burn money. So every "video" studio can easily get its hands on the hottest and most profitable movies of the year-the threshold for buying is money first. For example,"Monster Hunt," Tencent Video and One Film are co-producers, and they have also become representative works in their own investment cases. Iqiyi recently co-produced "Gorgeous Office Workers."

In addition to money, the advantage of "video" film industry lies in IP incubation_or IP precipitation. Video website is broadcast channel at the earliest, and the inclusiveness of channel is very large. In addition, free mode, huge traffic is self-evident, so there will be a large number of video products (movies, TV series, animation or others) contacting users in the channel. "Old Boy","Bear Haunted" and "Pancake Man" are all this path. Tencent Mutual Entertainment has novels, mobile games, and animations within it, and it is easy to precipitate and incubate movie products with user genes.

In addition to the two obvious advantages of buying and IP,"Video" Pictures also has user data for capital and projects-film production companies have long lacked the tools and capabilities to discover and locate users. Of course, this is also related to the rebellious creative attitude of creative talents. But as the film market deepens, who knows better that users can gain insight into users has become a scarce skill that many producers rely on. User data is undoubtedly the source of this ability. Massive samples and rich user image consumption behavior data are undoubtedly the best basis for describing users. Without big data, general statistical models and methods can complete the description of users. If it is supplemented by calculation and prediction of big data, it will be possible-although Baidu was frustrated here last year, the prediction possibility of big data is still worth looking forward to, but the establishment of the model needs to be further improved.

The lack of people is an advantage, and competitiveness-film companies without user data do need the help of "Video" Pictures, but it seems that "Video" Pictures is more suitable as a partner than a big shot.

All of the above are logically valid and obvious.

But business success is not an obvious opportunity-everyone knows that a business that can be done will definitely become a red sea, and everyone feels that unreliable ideas will have a chance to find the blue sea.

In addition to box office, can we pursue respected greatness? "

Video" Pictures, which is burning money in large amounts and making money at the same time but cannot turn losses into profits-is the goal of making profitable money one day? Jack Ma, Ma Huateng, Yanhong Li, and Jia Yueting operate the big platform and ecology, as well as other sales-driven businesses, and they are creating rolling profits-but sometimes the money does not create respect, and profits cannot shape greatness.

Creativity related to the establishment of social civilization will act on the creator, making him great and respected. Those surprises and even screams, those stories that touch tens of thousands of hearts, and those amazing wonders are the common characteristics of those great film works. The great aura will also shape those respected film companies and filmmakers.

The reporter believes that if you become a co-producer, co-distributor, and a wingman in the industry to help the traditional film industry make products in a more stable way,"video" film industry can certainly do it as an Internet tool, but this is really just enough-Internet bigwigs who are regarded as figures of the times just want to tell some nice capital stories beyond financial data, or just borrow a halo to shape themselves in order to get close to IP. It is by no means enough to become a great enterprise.

Moreover, as a co-producer participating in the investment, it was very passive when finally settling the financial accounts. The bold imagination was that even if "Video" Pictures invested real money (mostly resource swaps + a certain amount of capital investment), it ended up splitting the accounts later. Is this really helpful to corporate finance?

"Video" film industry is a way to explore the way. Making movies should be more for the industry and users. Box office and hot money are just the aura of media pursuit. For ordinary audiences, movies that can engrave the name of this company must be those ideas, stories or wonders that can be called masterpieces or masterpieces.

With money, IP sedimentation tanks, and user data, the "video" film industry looks forward to you creating it as soon as possible-not just participating in investment and marketing.

Editor: yvonne