The box office fell as high as 16% in October. Can November carry the banner of rescuing the market?

After September recorded its biggest decline in the year, box office continued to shrink in October. As of this morning, the cumulative box office revenue in October was 3.411 billion yuan, a drop of 16%. So far, this year has been down for five months. Judging from the current box office of 38.746 billion yuan in the first ten months, entering November, even if there are many Hollywood films supporting it, if the market wants to exceed 50 billion yuan, it will have to perform beyond extraordinary performance.

. After September hit the biggest decline this year, the box office of movies continued to shrink in October.

As of this morning, the cumulative box office revenue in October was 3.411 billion yuan, a drop of 16%. So far, this year has been down for five months.

Judging from the current box office of 38.746 billion yuan in the first ten months, entering November, even if there are many Hollywood films supporting it, if the market wants to exceed 50 billion yuan, it will have to perform beyond extraordinary performance.

Looking back at the data, the box office continued to shrink in October.

Even with the National Day holiday as a guarantee, the box office in October this year did not complete the task of growth.

A total of 15 films have been released on National Day this year, among which "Passing Through Your World","Grand Tradition","Operation Mekong River", and "Trump Trump" are considered to be the most powerful box office contenders. However, the market did not surge as loudly as expected. The cumulative box office of the seven-day short holiday was 1.58 billion yuan, a decrease of more than 280 million yuan compared with the 2015 National Day holiday of 1.85 billion yuan, a decline of more than 15%. It has become another significant decline this year after the summer holiday (down 17.8%) and the Mid-Autumn Festival holiday (down 16%).

The market situation after the National Day is also not optimistic. Hollywood blockbusters such as "Mechanic 2: Resurrection","Jack the Hero: Never Looking Back","Dream Dream", and "Dante's Code" have been released one after another. They have not driven the market to increase significantly. On the contrary, they have been declining year-on-year. Especially after the release of many new films such as "Dante's Code" and "Donkey Deshui" last week, the market only reported 459 million yuan, a drop of 15% from the previous week and a new low in October.

Yesterday entered November. According to statistics from reporters, the cumulative revenue in October this year was 3.411 billion yuan, a significant decrease of 650 million yuan compared with the same period last year, a drop of as much as 16%. The mainland market once again experienced a sharp decline for two consecutive months.

On a single chip, except for "Operation Mekong", which box office exceeded 1 billion yuan in October, there was only one "Passing Through Your World" at the box office of 500 million to 1 billion yuan. There was only one of the top 5 films at the box office in October. The previously highly popular film "Mechanic 2: Resurrection" was a non-National Day film, and the remaining four were all from National Day releases.

In total, half of the box office in a single month fell in five months

. In fact, October's performance is the norm this year.

In addition to maintaining a single-month box office growth trend in the first quarter of this year, with the cumulative box office exceeding 14.5 billion yuan, a 51% increase from last year, the last two quarters can be described as tragic.

Except for June and August, which maintained increases of 15.2% and 12% respectively, the remaining five months were in a downward trend. Among them, the total box office in April was 3.11 billion yuan, a year-on-year decrease of 24.4%. May closed with 3.1 billion yuan, slightly lower than the 3.18 billion yuan in May last year, showing negative box office growth for two consecutive months. Although there was a slight increase in June, the box office fell by 5% year-on-year in the second quarter due to varying degrees of decline in the box office for two consecutive months in April and May.

Entering the third quarter, July closed with a monthly box office of 4.5 billion yuan due to the lack of films from last year's "Big Three" level, a drop of 18.3% compared with July last year. September closed with 2.28 billion yuan, compared with the same period last year. It fell sharply, with a month-on-month decline of 33.6%, the largest decline among the four months that have already experienced negative growth this year. Due to the excessive decline in July and September, the third quarter fell by approximately 14.9% compared with the same period last year.

A total of 10 months have passed this year, of which 5 have seen box office decline. Whether growth can be maintained in the two months at the end of the year is under great pressure.

Market outlook expectations fell and cold November raised the flag

in order to have a good report card at the end of the year, a large number of Hollywood films rushed to save the market in November, which was cold in previous years.

The Indian film "Brain Fan" will be released tomorrow."Doctor Strange" starring "Juan Fu" Benedict Cumberbatch is scheduled for release this Friday."Billy Lynn's Midfield Battle" directed by Ang Lee is scheduled for Singles Day, Brad. Pitt and Marion Cotillard's "Alliance of Spies" will be released on the 23rd, and Disney's new animated film "Poete of the Sea" and the sequel to the Harry Potter series "Where are the Fantastic Animals" will be released on November 25th...

With such a large number of Hollywood blockbusters supporting the show, can the decline in the film market be reversed? According to statistics from our reporter, the cumulative box office in the first ten months reached 38.746 billion yuan. In November last year, the total box office of movies nationwide was 2.658 billion yuan, and the box office in December was 4.19 billion yuan. Even with a 30% growth, the box office in November and December this year will reach 3.455 billion yuan and 5.447 billion yuan. Together with the results in the first ten months, it is 47.648 billion yuan, which is higher than the annual box office of 44.069 billion yuan last year, but it is still far from 50 billion yuan.

New film across the sea opens in China better than the North American market

. North American weekend box office statistics just released this morning show that during Halloween weekend, only a large-scale new film,"Dante's Code," entered the North American market. The thriller and suspense film starring Tom Hanks failed to make $20 million to $30 million as expected, earning only a paltry $15 million in 3575 theaters in North America.

"Dante's Code" is adapted from the suspense thriller novel of the same name by the famous American writer Dan Brown. As a sequel to "The Da Vinci Code" and "Angels and Devils", although the commercial performance of the novel is not as good as its predecessor, it still dominates the United States for many weeks. Top seller list.

In July 2013, Sony announced that Ron Howard ("Fast Romance" and "Deep in the Sea") would continue to lead the film in the "Robert Langdon Adventures" series,"Dante's Code". Oscar winner Tom Hanks also confirmed his return to play the lead role of Robert Langdon, and was also joined by Felicity Jones, Omar Hee, Ben Foster, etc. The film tells the story of the famous semiotic expert Langdon (Tom Hanks) following a series of clues to decipher the story of the great poet Dante step by step.

"Dante's Code" suffered a disastrous defeat in North America and performed poorly in overseas markets. In the third week overseas, 61 markets won US$29.1 million, and mainland China won US$13.3 million.

The general manager of Sony's International Marketing Department said: "We are disappointed with the North American opening results of Dante's Code, but we are very pleased to see its global performance."

One

of the reasons why the sequel movie "Dante's Code" was released early in overseas markets is that "Doctor Strange", jointly launched by Marvel and Disney, was released early overseas, and the results were very good. "Doctor Strange" was first unveiled in overseas markets last week. Since it landed in the UK and China Taiwan markets on Tuesday, it has quickly spread the war across the Eurasian continent. In the first week, it swallowed US$86 million in 33 countries and regions, dominating the world.

The first two films in the "Robert Langdon Adventures" series are both successful commercial films, especially "The Da Vinci Code" released in 2006. The film not only earned US$217 million in North America, but also earned US$758 million in the global box office. It ranked second in the global box office that year; although the performance of the prequel "Angels and Devils" three years later had a significant decline, it also earned US$486 million in the global box office. The production cost of both previous works was about US$150 million, and the production cost of "Dante's Code" was US$75 million.

Although the performance of the Hollywood movie sequels market is generally sluggish this year, judging from media reputation,"Dante's Code" is not excellent in the three episodes. Its media reviews are poor. Only 20% of the 174 media outlets included in Rotten Tomatoes gave the film favorable reviews, with an average score of 4.4 points; the average score of 43 media outlets included in the authoritative media review collection website MetaCritic has an average score of 44 points, slightly lower than the 46 points of "The Da Vinci Code" and "Angels and Devils" of 48 points.

Editor: yvette