Simei Media plans to acquire three companies including Daguan Film and Television, with a market value of over 10 billion yuan

The company plans to acquire 100% equity of Shanghai Guanda Film and Television Culture Co., Ltd., 100% equity of Hangzhou Zhangwei Technology Co., Ltd., and the remaining 20% minority equity of subsidiary Shanghai Keyi Culture Communication Co., Ltd. by issuing shares and paying cash.

On July 8, Simei Media continued to announce the suspension of major asset reorganization, stating that the company plans to acquire 100% equity of Shanghai Guanda Film and Television Culture Co., Ltd. and 100% equity of Hangzhou Zhangwei Technology Co., Ltd. by issuing shares and paying cash., the remaining 20% minority shareholder equity of subsidiary Shanghai Keyi Culture Communication Co., Ltd. According to data from Yien think tank, the company has previously invested in "Du Lala's Marriage Chasing"(49.68 million yuan) and the TV series "Tiger Dad and Cat Mom".

In 2015, the company successively acquired Shanghai Keyi and Aide Kangsai. In 2016, it will vigorously develop content marketing and focus on online variety shows, especially based on Shanghai Keyi's excellent pedigree in variety show publicity and online variety show production. Although the company previously disclosed that it will not establish a special film and television company and involve VR virtual reality investment, but this time the target company has an investment layout of film and television companies.

Simei Media announced on November 5, 2015 that the company plans to purchase its 80% equity in Keyi Media from Keyi Media's shareholder Shanghai Qiaoan Investment Management Center (Limited Partnership), with an estimated transaction amount of 400 million yuan. This time, it will continue to acquire the remaining 20% equity. Simei Media said that the company's investment is in line with the company's strategic direction of integrated layout, content and marketing and is conducive to the company's development.

Editor: yvonne