Who made the most money in the first half of the year?

At the end of August, a number of cultural and entertainment listed companies released their 2015 semi-annual reports. Entertainment Capital made a ranking of the net profits of A-share listed companies in the film and television category to see which film and television companies are the most profitable.

At the end of August, a number of cultural and entertainment listed companies released their 2015 semi-annual reports. Entertainment Capital made a ranking of the net profits of A-share listed companies in the film and television category to see which film and television companies are the most profitable.

At the time of the "big explosion" of culture and entertainment, domestic film and television listed companies seem to be a kind of "distracted" existence. Under the "two stars for one drama", TV drama companies have transformed one after another. Some have acquired advertising companies (New Culture, Great Wall Film and Television), some have transformed sports (Hualu Baina), and some want to make movies (Huace Film and Television); Film companies are also looking for businesses with greater profit margins. Huayi Brothers, the "profit king", are a typical example. The gross profit margins of new businesses such as games and theme parks are as high as 80% to 100%, which is more profitable than making movies.

Perhaps, making movies is just a name, and if you want to gain both fame and fortune, you also want too much...

No. 1 "Profit King" Huayi Brothers: Chased on games and real-life entertainment performance with higher gross margins

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During the reporting period, the company achieved operating income of 1.293 billion yuan, an increase of 167.26% compared with the same period last year. The net profit attributable to shareholders of listed companies was 504 million yuan, an increase of 35.41% compared with the same period last year.

Analysis:

Huayi became the "profit king" of the film and television company with a net profit of more than 500 million yuan in the first half of the year. This is mainly due to the "parallel" of the company's three major business segments: film and television entertainment, brand licensing and real-life entertainment, and Internet entertainment. In terms of gross profit margin, the two new businesses of brand licensing and real-life entertainment (gross profit margin of 100%) and Internet entertainment (gross profit margin of 82.44%) make more money than the traditional film and television entertainment business (gross profit margin of 42.52%).

In the first half of last year, Huayi's film, television and entertainment business was extremely depressed. In the first half of this year, Huayi seemed to have regained its "vitality". Films such as "Sky Heroes","Running Brothers","Lost Orphans","Micro Love","Kung Fu 3D" and "Junior Class" achieved good box office results, which made the film and television entertainment sector's revenue in the first half of the year 777 million yuan, an increase of 110.92% over the same period last year; The Internet entertainment sector's revenue in the first half of the year was 488 million yuan. The revenue generated mainly included games such as "Time and Space Hunter","God and Devil" and "Dragon Hero".

The brand licensing and real-life entertainment sectors currently account for a small proportion, but due to the adoption of light asset-based operations, no costs are incurred, and the growth momentum is strong, with a year-on-year increase of 151.43%. Two weeks ago, Huayi also signed a strategic investment of 30 billion yuan with Ping An Bank, mainly for real-life entertainment.

No. 2 LeTV: Half of its revenue comes from selling TV sets

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LeTV achieved operating income of 4.46 billion yuan in the first half of the year, an increase of 51.79% over the same period last year; it achieved net profit attributable to its parent company of 255 million yuan, an increase of 67.70% over the same period last year. In terms of revenue composition, the company's advertising business revenue was 1.034 billion yuan, an increase of 49.96% over the same period last year; terminal business revenue was 1.893 billion yuan, an increase of 60.24% over the same period last year; paid business revenue was 1.075 billion yuan, an increase of 65.13% over the same period last year.

Analysis:

Xiaoyu rejected Le.com at first when it was included in this ranking. Because in terms of revenue composition, LeTV is about to become a company selling TVs, and nearly half of its operating income comes from TV sales. In addition, a considerable part of the paid revenue of up to 1 billion yuan is also obtained through "bundling" with hardware products such as televisions.

In terms of video website business, LeE.com has no obvious advantages compared with the "three giants" of Youku Tudou, iQiyi, and Tencent Video (LeE.com's advertising revenue is 1 billion yuan in half a year, and Youku Tudou's revenue in the first half of the year was nearly 3 billion yuan). Fortunately, at the content level,"Tiny Times 4 The End of Soul" and "How to Sheng Xiao Mo" from LeE.com, and the exclusive live broadcast of copyright events from LeE.com have helped LeE.com achieve high daily UV (independent users) growth.

At present, although LeTV Pictures has not yet injected into LeTV, LeTV's homemade drama business has been handed over to LeTV Pictures CEO Zhang Zhao, and there are already multiple collaboration projects between the two.

No. 3 Huace Film and Television: Please don't call me a "TV drama company"

Performance:

During the reporting period, the company achieved operating income of 926 million yuan, an increase of 20.45% over the same period last year; net profit attributable to shareholders of listed companies was 210 million yuan, an increase of 7.55% over the same period last year. Overall, the company's performance growth slowed down compared with the same period last year.

Analysis:

Although a growth rate of 7.5%, compared with Huace's previous rapid growth rate of more than 30%, such results are not satisfactory.

In the first half of the year, the company's main business TV drama sales revenue was 813 million yuan, accounting for 88.8%. Although it is still the company's main source of income, the growth rate of TV drama revenue is slowing down. The main reason is the lack of hot money in the works realized in the first half of the year.

Today, Huace Film and Television has become increasingly reluctant to the outside world to regard it as a pure TV drama company. In the first half of this year, Huace Film and Television completed the layout of all-entertainment content sections such as online dramas, movies, and variety shows.

Huace has already begun to make efforts in the film business, and their entry point is distribution. Looking at the various film industry chains, distribution is undoubtedly the link with the lowest risk, the greatest profit, and relatively easy to cut into. Zhao Yifang, who was born as a "Zhejiang businessman", really has a good plan. In the second half of this year, Huace has obtained exclusive distribution rights to many films such as "The Assassin Nie Yinnian","Evaporation of the Pacific" and "The Remains Are King".

In addition, Huace is also laying out a SIP strategy. Simply put, one IP is developed simultaneously for multiple entertainment forms such as TV dramas, online dramas, movies, and games. This year, several high-quality super IP dramas such as "Fairview Weiyang" will be launched, and new business models such as pay-on-demand and advertising sharing will be actively explored jointly with Internet channels for some super IP, so as to increase the company's profits in multiple dimensions.

At the level of capital operation, in October last year, Huace Film and Television launched a fixed increase plan of 2 billion yuan, introducing Baidu, Xiaomi and other investors to subscribe, among which Baidu subscribed 1 billion yuan. On August 26, the fixed increase of Huace Film and Television was approved by the CSRC, which gave more "ammunition" to the development of Huace.

No.4 Yinji Media: Reduce CCTV advertising to let the company shed its burden

Performance:

This mid-term newspaper is the first mid-term newspaper issued since Yinji Media "borrowed shell" Gaojin Food went public. The report shows that in the first half of this year, the company achieved total operating income of 829 million yuan, a year-on-year decrease of 31.25%; and achieved net profit attributable to shareholders of the parent company of 215 million yuan, a year-on-year increase of 16.37%.

Analysis:

Among the above 10 listed companies, Yinji Media was the first to release its interim report and the only company to achieve profit growth despite a decline in operating income. In the first half of this year, the company focused on integrated marketing and concurrently engaged in investment, production, distribution and derivative business of film and television dramas.

In terms of film and television production, first, TV series such as "Kara Lovers" were released, and second, the construction of theaters was continued. Regarding the main reason for the year-on-year decline in total operating income and the year-on-year increase in net profit, the company explained that the company adjusted its advertising strategy and reduced CCTV's advertising business with low gross profit margins, resulting in a decline in total operating income. However, the reduction in CCTV's advertising business did not have a significant impact on the company's profits, so net profit increased compared with the decrease in revenue.

No. 5 Light Media: Net profit declined. The biggest bargaining chip this year is the performance of "Lost in Hong Kong"

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The semi-annual report shows that Light's net profit in the first half of the year was 82.1875 million yuan, a year-on-year decrease of 19.78%. The net profit after deducting non-recurring gains and losses even dropped by 40%.

Analysis:

In the first half of the year, Light earned 300 million yuan in revenue from the film business, an increase of 54.8% over the same period last year. However, while the main business income increased, the company's overall profit was declining.

Light explained that first, because film costs grew too fast in the first half of this year, the gross profit margin of the film business fell. In the first half of last year, the gross profit margin of Light's film business was 64.27%. This year, this indicator has dropped to 36.05%, which is almost half reduced; On the other hand, Light's financial costs have increased. In the same period last year, Light's financial expenses were-4.66 million, while the financial expenses in the first half of this year were 2099, an increase of 550% over last year.

However, Light only has 5 movies in the first half of the year, but there may be an "explosion" in the second half of the year, with 13 movies including "Lost in Hong Kong" being released; in addition, the 2D card game and 3D action-playing game developed by the company in the second half of the year will also be tested online. Such an arrangement is expected to enable Light to pull back a game in its year-end financial report.

No. 6 New Culture: The revenue from the film and television business dropped by 40%. The acquisition of advertising companies brought

results:

In the first half of this year, the company achieved a total operating income of 430 million yuan, an increase of 45.62% over the same period last year; the net profit was 110 million yuan, a year-on-year increase of 88.73%. Affected by "one drama and two stars", the company's film and television business revenue in the first half of the year was 178 million yuan, a year-on-year decrease of 39%.

Analysis:

In the first half of this year, New Culture's TV drama business achieved revenue of 178 million yuan, a year-on-year decline. However, the company's overall net profit grew rapidly. There are two main reasons: 1. Tulip and Dax, two main outdoor advertising subsidiaries, are consolidated;2. New Culture's TV drama business has been adjusted in the production and distribution schedule, changing the original production and distribution model of a single film and television drama to all-entertainment products including TV series, movies, online dramas, variety shows and other entertainment products.

In the second half of the year, two films invested in and produced by New Culture will be released one after another. They are "Rescue My Mr." starring Andy Lau and "Escape from the Jedi" starring Jackie Chan and Fan Bingbing. Box office revenue is expected to be confirmed in the fourth quarter, and the film and television business's profits will be reversed.

No. 7 Hualu Baina: Performance in building a sports marketing and event operation platform

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The company achieved operating income of 876 million yuan in the first half of the year, a year-on-year increase of 300.22%; net profit attributable to shareholders of listed companies was 62.37 million yuan, a year-on-year increase of 37.74%.

Among Hualu Baina's total revenue in the first half of the year, the revenue from cultural content production and operation was 565 million yuan, a year-on-year increase of 163.63%. It was mainly composed of the columns "Dream Maker" and "The Most Beautiful Harmony", as well as the TV series "Peach Blossom Luck" and "The Scholar Encounters Soldiers". The first-round distribution income consists of.

Analysis:

Unlike several other film and television companies, the sports industry will become the focus of Hualu Baina's future focus. After establishing a sports subsidiary this year, the company quickly deployed it. The key cooperation event resources include the Super League, the Association Cup, etc., and signed a contract with the European Basketball Champions League, obtaining exclusive copyright and business development rights for the event in the mainland of China for 15 years. At the same time, the company will join hands with the Hebei government to take the 2022 Winter Olympics as an opportunity to create an "Extreme Ice and Snow Carnival" that integrates extreme ice and snow events, ice and snow music festivals, concerts, and tourism and cultural festivals.

No. 8 Tang De Film and Television: Fan Bingbing and Zhao Wei "sit in the seat" and become the "growth king"

Performance:

During the reporting period, the company achieved operating income of 269 million yuan, a year-on-year increase of 153.67%; net profit attributable to owners of the parent company was 54.4592 million yuan, a year-on-year increase of 121.18%.

Analysis:

Among the above 10 listed companies, although Tangde Film and Television does not have an advantage in total revenue, this company ranks first in its profit growth rate.

During the reporting period, the company's TV drama business achieved revenue of 21,000 yuan, a year-on-year increase of 111.22%. It mainly came from the first-round satellite TV follow-up broadcast of the TV series "The Legend of Wu Mei Niang", the second-round, three-round and four-round satellite TV broadcast rights transfer income from the first-round broadcast rights of the TV series "The Left Hand Split Knife".

In addition, the company's film business achieved revenue of 46.6752 million yuan, a year-on-year increase of 2557.34%. This was mainly due to the company's assistance in the promotion and distribution of "The Hunger Games 3: Mockingbird (Part 1)". After the film was released, it achieved a total box office of 230 million yuan, allowing Tang De Film and Television to earn a lot of income from assistance in promotion and distribution.

No. 9 Great Wall Film and Television: : Performance growth is mainly driven by advertising

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the company achieved operating income of 204 million yuan in the first half of the year, a year-on-year increase of 67.30%; attributable net profit of 49.9565 million yuan, a year-on-year increase of 26.63%. Among them, the main business TV drama revenue was 92.7132 million yuan, mainly from the first round of dramas such as "Heroes of the Sui and Tang Dynasties" series,"New Biography of Budai Monk" and the release of some second-round dramas.

Analysis:

In the first half of the year, the scale of Great Wall Film and Television's main business continued to expand, and the revenue structure gradually shifted from mainly film and television drama production to "content + advertising". The company's overall operating condition was good.

However, the growth in Great Wall Film and Television's film industry revenue in the first half of the year did not come from its main business, but from the four advertising companies that the company successively acquired, which increased significantly in advertising revenue.

No. 10 Beijing Culture: From "box office black horse" to "white horse"

Performance:

In the first half of 2015, the company achieved operating income of 86.5565 million yuan, a year-on-year increase of 5.05%; achieved net profit attributable to shareholders of listed companies of 3.3616 million yuan, a year-on-year decrease of 46.79%.

Analysis:

Last year's National Day episode of "Heart Flowers on the Road" sold sold well, and Beijing Culture's Ferris Wheel benefited. This year's summer episode of "Monster Hunt" hit the box office champion of domestic movies. Zhejiang Xinghe, which Beijing Culture plans to acquire, participated in the investment. At present, the company also hired Xia Chen 'an, former director of Zhejiang Satellite TV, as president, providing a lot of imagination for the company's future.

From the performance point of view, Beijing culture is 10 listed companies in the semi-annual report year-on-year decline of the largest company. However, in the second half of the year, the company's film and television works will focus on releasing performance. The three companies to be acquired (Century Partner, Zhejiang Xinghe, and Lhasa Group Statues) are expected to be partially consolidated during the year, thus significantly increasing the company's full-year performance (according to the gambling agreement, the net profit of the three companies to be acquired in 2015 is expected to reach or exceed 212 million yuan). Throughout the year, due to the large elasticity of box office revenue, the company's performance in 2015 is still likely to exceed expectations.

Editor: vian