Perfect Global renamed Perfect World returned to A-shares, China's largest movie and entertainment complex was born

On the 19th, Perfect Global announced that it would officially change the name of the original listed company from Perfect Global to Perfect World. This move means that Perfect World has officially returned to the domestic A-share market and completed the comprehensive reorganization of its listed system's movie and video game business. It also announced the official birth of China's largest movie and video game complex.

, Perfect Global announced that it would officially change the name of the original listed company from Perfect Global to Perfect World. This move means that Perfect World has officially returned to the domestic A-share market and completed the comprehensive reorganization of its listed system's movie and video game business. It also announced the official birth of China's largest movie and video game complex.

The picture shows Perfect World CEO Xiao Hong (center), Perfect World Games President Zhang Yunfan (left), and Perfect World Film and Television President Chen Rong.

In recent years, China games and China film and television have become the two blue oceans with the greatest development potential in the entire cultural and entertainment industry. According to statistics, the market sales revenue of the game industry in 2008 was only 18.56 billion yuan, but by 2015, this figure soared to 140.7 billion yuan, an increase of nearly 8 times compared with 8 years ago. The film industry has also maintained a very rapid growth rate. In 2010, China's urban box office revenue was 10.172 billion yuan, ranking among the top ten in the global box office market. By 2015, the total box office of movies nationwide was 44.069 billion yuan, ranking second in the world's total box office, second only to the U.S. market.

While the two major industries of film, television and game continue to develop rapidly, a trend of cross-border cooperation in film and game integration has also begun to become popular in China. Since 2012, the domestic film, television and game industry has begun to popular a "movie-game linkage" approach. Films and games learn from each other's IP and use various channels to carry out marketing and promotion, which has produced extremely good chemical reactions. The successive successes of cinema-game linkage products such as "One Hundred Thousand Jokes" and "Thousand Flowers" have also greatly stimulated the industry's enthusiasm for cross-border integration of cinema-game. Major domestic film companies have also launched their own movie-game linkage and pan-entertainment development strategies. At the same time, the capital market is also very popular with the concept of video-game linkage. According to incomplete statistics, in the first three quarters of 2015 alone, there were no less than 10 capital operation cases involving "video-game linkage", involving a total amount of more than 10 billion yuan.

Similarly, in foreign countries, the integration of movies and games has also become a popular trend. Previously, many outstanding award-winning films such as "Star Wars","Lord of the Rings" and "Ice Age" have been adapted into games. There are countless successful examples of "Tomb Raider","Resident Evil","Silent Hill" and "Fight for Life and Death" games adapted into movies. "Tomb Raider 1" grossed US$280 million in box office worldwide in 2001. Recently, the popular release of the World of Warcraft movie has attracted nearly US$400 million in box office worldwide, making it surpass the previous highest-grossing "Prince of Persia: The Blade of the Time", becoming the new box office champion of game-based films in film history, and can be said to be one of the most successful game-based films. The indie game masterpiece "Minecraft", which created a sales miracle in game history, was also purchased by Warner Bros. for the movie adaptation rights and decided on a live-action movie version shooting plan. These have made this trend of integration and linkage of movies and games more and more intense.

For the current hot "movie and game linkage", industry insiders are actually very optimistic. Some experts believe that movies and games are two major industries with great growth vitality and market tension, and they are also the two industries with the strongest communication capabilities in the entire cultural industry. At present, the country is actively promoting the strategy of strengthening the country through culture and promoting the trend of pan-entertainment integration of culture. Under this circumstance, with the help of "movie and video linkage", the integration and interaction of film and television will maximize the liberation and extension of high-quality IP and creative thinking., and then apply it to the broader cultural industry. It will have the opportunity to provide stronger growth momentum for the cultural industry and lay a solid foundation for promoting national culture into a global pattern.

However, regarding the current trend of "movie-game linkage", some experts have said that although the integration of movie-game linkage is a good model for the development of pan-entertainment. However, the current "movie-game linkage" model in the industry is far from perfect. Many "movie and game linkages" are actually just simple copies and skin changes of well-known IPs. They are not real interactive marketing between the two major industries, and their promotion to the entire movie and game industry chain is not obvious. The reasons for this are quite complex, but one of the main reasons is the imbalance in the comprehensive strength of developers of movie games. Previously, most of the "movie-game linkage" was a movie or game company purchasing IP for separate development. At best, it was some cooperation between the two major game or film companies. There is rarely a company with rich experience in film and television production and a leading position in the game industry. In this case, when film and game companies develop the same IP, they can rarely truly cooperate seamlessly. Similarly, due to insufficient understanding of another field, it is difficult to properly develop the essence of well-known IPs. This will also make the development quality of well-known IPs unsatisfactory.

This time, Perfect Universal was officially renamed Perfect World, forming the largest movie and tourism complex in China. Within this complex, the previous Perfect World Film and Television is one of the most well-known film and television production companies in the industry. It has a leading creative and production team in China and has continuous IP resource creation capabilities in film and television. Perfect World Games is a global comprehensive online game developer and operator. The dozens of games it independently developed are not only popular in China, but also exported to more than 100 countries and regions around the world. It also has excellent IP originality capabilities in games. The two leaders in different fields have formed the largest movie-game complex in the industry to date. The two parties can effectively integrate their respective resources and give full play to their synergistic effects, which undoubtedly solves the imperfect model of the previous domestic "movie-game linkage". The shortcomings of imperfect, unfavorable coordination, and incomplete IP development will play a positive role in promoting the true integration and linkage of movie-game in the future.

According to the reporter, at present, several "movie-game linkage" plans have been launched in Perfect World. Among them, the "Legend of the Condor Heroes" mobile games and the new version of the TV series have begun to try collaboration and interaction, and future product marketing will also achieve cooperation across the entire industry chain. In addition, Perfect World and Universal Pictures have also signed a cooperation agreement. With the global experience of Perfect World games and cooperation with well-known overseas film companies, Perfect World will also actively promote the pace of China films going global.

Related information

On January 7, 2016, Perfect Global issued an announcement announcing that Perfect Global plans to purchase its 100% equity in Perfect World from Perfect Digital Technology and Shihezi Junyang issued shares. This means that Perfect World plans to launch a backdoor listing in China. On the evening of April 19, Perfect Global issued an announcement stating that its material asset reorganization had been approved by the China Securities Regulatory Commission on April 18. This means that the privatization of Perfect World was completed within a year and it successfully entered the A-share market.

Data shows that Perfect World (formerly Perfect World) is mainly committed to the development and operation of client-side online games. It has independently developed more than 20 client-side online games such as "Immortal Dynasty","Red Cliff","My Own Swordsman","Legend of the Gods and Ghosts","God and Devil Continent","Saint Seiya Online","The Condor Heroes", and "Smiling Jianghu OL". It entered the NASDAQ stock market in 2007.

Perfect Universal has produced "Men's Gang","Let's Get Married","Beijing Youth","Lovelorn for 33 Days","Old Age has a Dependence","Youth in Ice and Fire" and "I Drift in the North for my Children and Children" and other high-quality film and television works, and participated in the production of Dragon TV's investment outdoor reality show "Extreme Challenge".

Editor: Nancy