The production company picked half the sky sequoia and the Chinese Culture Foundation as the driving force behind the variety show.

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The original network integrated video platform is a new way to compete for favor, production companies hold up half the sky, sequoia, Chinese culture and other investment institutions are behind the 2015 variety scuffle has gradually come to an end, this year there are a total of 215 variety shows, if this number dazzles you, then the variety market in 2016 will only make you stunned. The total number of home-made variety shows on TOP10 in 2015 was close to 6 billion, with Tencent Video taking the top spot with 2.17 billion, followed by iqiyi with 2.12 billion.

variety shows rely on more than 100 million dollars in revenue, such as advertising titles, and its IP can produce huge derivative value. Perhaps it is to see the variety show's cash ability and speed, private equity firms have bought shares, acting as the driving force behind the scenes. For example, the Chinese Cultural Industry Fund controls 53% of Star Chinese, the Star Chinese agreement controls Canxing production, and Blue Flame introduces Shenzhen Innovation Investment, Yunfeng Fund, Dachen Venture Capital, Blue cursor, Futian Venture Capital and other institutions. Sequoia and broadband capital are behind the popularity of the East.

original title: the original web integrated video platform is a new way to compete for favor, production companies hold up half the sky, and investment institutions such as sequoia and Chinese culture are behind it

the 2015 variety scuffle has gradually come to an end. A total of 215 variety shows appeared this year, and if this number dazzles you, then the variety market in 2016 will only make you stunned. It is understood that more than 400 Reality Show accounts are expected to appear in 2016, doubling the number.

Satellite TV's variety income often exceeds 100 million yuan

in 2015, TV variety shows such as "running Bar Brothers", "The Voice of China" and "where are you going Dad" dominate the screen, and hundreds of millions of advertising fees often make investors turn their attention to the blue ocean of variety shows.

the naming fees of "The Voice of China" in the first three seasons were 60 million yuan, 200 million yuan and 250 million yuan, which strongly attracted advertisers.

where is Dad going? the naming fees for the first three seasons are 28 million yuan, 312 million yuan and 500 million yuan respectively, and the naming fee has increased nearly 20 times.

the bidding amount of "running Brothers" in the fourth season has exceeded 1.3 billion yuan. Yili is named with a price of 500 million yuan, Tuniu Travel Network sponsors 148.5 million yuan and OPPO mobile phone sponsors 130 million yuan.

according to industry insiders, the single season of "running Brothers" alone will bring Zhejiang Satellite TV more than 2 billion yuan in revenue, even considering the impact of inflated guest appearance fees, the influx of advertising financiers still bring considerable revenue to the program.

2015 the total number of home-made variety shows is nearly 6 billion, and the prosperity of the variety market is obvious to all. In addition to the variety shows broadcast by traditional TV stations, Internet-based variety shows, represented by "Strange work Theory" and "occasional Song God", have also begun to come to the fore.

data from Tencent Entertainment White Paper show that several major domestic video network platforms, such as Youtu, iqiyi, Tencent Video, Sohu Video, Leeco, and Mango TV, have almost carved up the big cake of online video. The total number of homemade variety shows on TOP10 in 2015 was close to 6 billion, of which Tencent Video took the top spot with 2.17 billion, followed by iqiyi with 2.12 billion, but in terms of number, iqiyi was ahead of Tencent with 5 shows (2.17 billion)

in fact, at the end of last year, Youku, Tencent Video, iqiyi, Youtu, Sohu Video and so on have revealed to the outside world a lot of their own layout of online variety shows in 2016, and homemade variety has become the most valuable hot resource for investment in the video industry in 2016.

Youku launched the Comedian Alliance and received the Happy Comedian

on May 15th, Youku launched the original online variety show "Comedian Alliance" jointly created by Youku and Leyu.com Mutual Entertainment. It was launched for three days and received more than 10 million hits. As the first network ensemble launched by the original team of "Happy Comedians", the Comedian Alliance invited many comedy heroes such as Yue Yunpeng, Song Xiaobao, Guo Qilin, Pan Binlong, Cui Zhijia, Zhang Zidong, Liu Xiaoye and Yan Hexiang to form an alliance.

in 2016, a number of video platforms launched online variety shows. Youku launched Wang Han's first network ensemble "Mars Intelligence Agency" after winning the rights of many strong variety shows such as "ace to trump" and "Happy Comedian 2". It is reported that Mars Intelligence received more than 100 million yuan in investment sponsorship before its broadcast, sponsored by Qingyang, Nongfu Spring, RIO and vivo mobile phones. With the opening of the fourth episode alone, the cumulative broadcast volume has exceeded 200 million. The latest episode of Youku has more than 20 million hits.

Tencent Video invested 1 billion to set up "Hi Fund"

on May 5, 2016, Ma Yankun, general manager of Tencent Video Variety Department, announced that Tencent Video and gold medal producers announced the establishment of the "Hi Alliance" and the establishment of 1 billion "Hi Fund" to support the development of Chinese Internet students' variety, which is invested every year to improve the incubation and growth of the industry.

Ma Yankun also shared 9 new original online variety shows to be broadcast on Tencent Video: "are you normal?"Please, refrigerator" and "make an appointment!" Big Star "," Please follow me like Zuo "," the temptation of dinner "," Let go of my North nose "," RUN, see where you go! " "," Please wardrobe "," Battle Idol ", covering outdoor or shed Reality Show, stars, food, music and all aspects.

iqiyi creates the "true ecology of VR". Unlike Tencent Video, who is biased towards young users

, iqiyi carries out the overall layout from the aspects of VR technology, online drama, online movie, online variety, and so on.

in 2016, iqiyi will continue to increase investment and layout of pure net variety, and continue to take the route of youth. Within a year, iqiyi gave birth to a series of web ensemble works in various fields, such as "Strange Theory", "my Song God", "falling in love with supermodel", "I went to school" and so on.

Sohu hugged the thigh of US TV series to create a comedy tape

Sohu's video, which is famous for its ensemble of US TV series, will continue to introduce high-quality new US TV series this year and create comedy programs at the same time.

"Big Curry Show", as a new comedy short show, will be presented to the audience in the second quarter, starring veteran actors from the "laughing Room" and "Happy Mahua" team, and comedy variety shows "Dapeng Duda" and "WAKOO!" Miss Entertainment will be renovated and upgraded into a quarterly launch.

Letv VR implanted "Young Bee Girls"

from the topic of Letv's video self-made variety show "getting married in Ten weeks" to "good-looking Battle", "you look delicious" and then to the application of VR technology in "Young Bee Girls", we can see that Letv's various ecology and variety shows are closely combined with the marketing model. Letv video in the network self-made variety performance is not inferior to the "pre-emptive" video sites.

Video giants have hugged the net and integrated their thighs, cutting in from different sides, and their development space and prospects also have their own advantages. In terms of the demand for online variety and the volume of the new strategic layout of major video websites, homemade variety has become the most valuable hot resource in the video industry in 2016.

production companies provoke half of the variety show. Private equity such as Sequoia and Chinese Culture Fund are all behind the scenes

the audience rating depends on the show, and the money depends on the variety show. Variety shows have always been the rice bowls of satellite TV shows. The output of variety shows includes the following five ways: satellite TV production, cooperation between satellite TV and production companies, video platform production, video platform cooperation with production companies, and production companies.

for example, Zhejiang Satellite TV's large-scale indoor competitive Reality Show programs "ace to trump" and "24 hours", and Oriental Satellite TV's first star comedy competition Reality Show program "Happy Comedians" and so on.

Video platform self-made network ensemble, for example, iqiyi self-made "Wow, here comes the college student". Video platform hand-in-hand production company, for example, by Zhejiang Satellite TV and Blue Sky Media, Kenxun Media co-produced a large motivational competitive sports variety sample lactate "come on champion".

in the Chinese market, where the separation of production and broadcasting is getting stronger and stronger, in fact, more and more producers within the system choose to go to sea, and a number of variety show production companies with program production as their main business emerge as the times require. Canxing production, Blue Flame, Light Media, Energy Film and Television, Tianyu Media and Oriental Fashion have almost contracted China's variety show production market. For details, see the following table:

Variety shows rely on more than 100 million dollars in revenue such as advertising titles, and their IP can generate huge derivative value. Perhaps it is to see the variety show's cash ability and speed, private equity firms have bought shares, acting as the driving force behind the scenes. For example, the Chinese Cultural Industry Fund controls 53% of Star Chinese, the Star Chinese agreement controls Canxing production, and Blue Flame introduces Shenzhen Innovation Investment, Yunfeng Fund, Dachen Venture Capital, Blue cursor, Futian Venture Capital and other institutions. Sequoia and broadband capital are behind the popularity of the East.

conclusion:

there is no doubt that comedy content is the rigid demand of the current market. Human instinctive desire for laughter and the heavy pressure of modern life all make comedies more popular at the moment. For video websites, the innate grassroots temperament and user worship of Internet genes are easy to hit the exciting points of users in comedy creation, while the massive attributes of the period make the content of online comedies long and short, flexible and creative. Many factors determine the great potential of online comedy at present and in the future.

Edit: nancy