Wanda Films pioneered the "Fight Good Film" model with the big screen premiere of "Night Confession" test series

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While the industry is still discussing the boundary between streaming media and theaters, Wanda Films has taken the lead in giving the answer-to cooperate with the platform to plan the implementation of offline activities of the series in the form of "putting together a good movie". At present, many cities have implemented drama themed activities. Users can independently light up their cities by entering the Wanda Movies APP and Wanda Movies + Mini programs and initiate or join the same city competition.

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On April 15, Wanda Films officially announced the launch of the Wanda Studios "Confession Premiere" of the series "Night Confession". This is a brand new offline entertainment model, which was first proposed and implemented by Wanda Films. This move marks that theaters have officially opened up big screens and small screens, offline immersion fields and online traffic fields, and expanded the boundaries of "super entertainment space" to the drama field.

Audiences who successfully participated in the "Confession Premiere" can watch the 90-minute highlights of "Confession in the Night" at Wanda Studios. The event adopts the linkage form of "main venue + branch venue": the main venue will have live interactions with the drama creators, and the branch venue will participate through live broadcasts. All games have surprise interactive gifts from the main creator dropped randomly.

As of April 16, the number of people wishing for activities on the Wanda Film APP has reached nearly 30,000, and the activities have attracted the attention and support of many viewers. Ten cities including Beijing, Chengdu, Chongqing, Wuhan, Xiamen, Zhengzhou, Tianjin, Changsha, Shenyang and Xi'an entered the shortlist. The wishing stage lasts from April 15 to 17. Fans can log in to the Wanda Movies APP and Wanda Movies + Mini programs to light up their city. After the wish is successful, the subsequent "confession premiere" will be participated in in the form of group registration. On April 18, Weibo @ Night Confession Official Weibo,@ Wanda Film and the official accounts of Wanda Film on each platform will announce the list of activity cities, studios, time and strategies for the rush.

In the past, most of the launches of high-quality series were limited to small screens, lacking a sense of ceremony and collective resonance. Starting from 2024, Wanda Films will accelerate the injection of Internet genes into theaters and continue to upgrade its own apps to enable it to have the digital ability to undertake diverse forms of activities. In 2025, by broadcasting the Spring Festival Gala, F1 Grand Prix and various sports and e-sports events, theaters have verified the audience's strong demand for diversified content.

On this basis, the "Spit Up" model was born, transforming the traditional one-way screening of "I arrange you to watch" into a user-driven "I want to watch, I can watch it when I compose it." Compared with the finale screening of "Stranger Things" that Netflix cooperated with AMC theaters, Wanda Films places more emphasis on audience independent initiation and two-way interactive experience. This is not only an offline viewing activity, but also an innovative drama marketing and promotion model. The immersion on the big screen allows the same friends to gather together in the studio and resonate emotionally, effectively amplifying the effect of the series exposure and social communication. At the same time, it also opens up new space for commercial cooperation such as brand naming and product sponsorship.

At present, Wanda Films is using the "Night Confession" project to open up a full-process system from drama cooperation, platform docking to offline studios, laying the foundation for subsequent large-scale reproduction. It is understood that this model actually began to be laid out as early as last year. Because, on New Year's Day this year, Wanda Films released relevant footage of "Night Confession" in the short film "New Year's Watch Notes" launched by Wanda Films. At that time, some viewers noticed it and called for watching it on the big screen; at the beginning of this month, more than 700 Wanda Films across the country directly launched pre-screening patches and electronic screen advertisements, and continued to broadcast the trailer of "Night Confession". These preliminary preparations have accumulated real market calls for the premiere of this "Good Film". In the future, Wanda Films will be open to the entire industry and carry out in-depth cooperation with major video platforms and content producers.

At the National Film Work Conference held in Ningbo, Zhejiang on April 16, Chen Zhixi, Chairman and President of Wanda Films, elaborated on the innovative logic of the "good movie" model: "We are expanding the boundaries of the 'super entertainment space' to a broader content dimension. The big screen in the future should carry more content boundaries, connecting online and offline, and become a unique multi-experience platform." From the large-screen connection between Cameron, director of the movie "Avatar 3", and hundreds of movie studios, to the current drama series "The Night Confession" that achieves its big-screen premiere in a "good movie" mode, Wanda Films is turning this blueprint into reality, allowing different types of content to find new vitality in theaters.

From "watching movies" to "putting together a good movie", Wanda Films is once again at the forefront of industry transformation. The barriers to large and small screens are being eliminated, and a new era of offline immersive entertainment has arrived.