Animated movie "Eight Immortals!" Expose the aesthetic special edition of "Ba Eight Immortals" traces the origin of classics and inherits oriental aesthetics

Fairy comedy animated blockbuster "Eight Immortals!" The new materials were released in double, and the "Ba Eight Immortals" aesthetic special and the "Eight Immortals" character poster were released in a multi-dimensional manner to showcase the unique national style visual charm of the film that inherits traditional folk culture and integrates trendy aesthetics. The movie "Eight Immortals!" With Mou Zhengyang as director and screenwriter, it has been scheduled to be released nationwide on July 24, special screening in 8 cities on July 9, and pre-screening in limited studios will be opened from July 10 to 12. Audiences can be the first to enter Penglai Wonderland to unlock a fascinating adventure.

Tracing the origin, excavating traditional culture and ingenuity, creating folk aesthetics in Penglai Wonderland

The "Ba Eight Immortals" aesthetic special brings together the team of the film's main creators and departments to appear and share, showing the film's exclusive folk aesthetic design ideas in multiple dimensions. The movie "Eight Immortals!" Chief producer Ying Xujun mentioned: "Penglai's mountains have unique color and luster. This mountain test actually took a long time." In order to better reflect the culture of the Eight Immortals, the main creative team referred to ancient documents such as "Xuanzhong Ji", deeply studied the traditional five-color visual system, traditional embroidery patterns, and the characteristics of classical fairy mountains, and integrated murals, New Year paintings, and traditional costumes and other classic elements and symbols in the long river of Chinese history and culture into character modeling and scene design. It is not simply a matter of accumulating national style elements, but strives to make the core of traditional culture take root in every detail of the film. Director and screenwriter Mou Zhengyang shared his original intention in the special edition: "Basically one of our big principles is that it must have a China style, and it must be trendy and young." The art team boldly innovated on this principle, turning the green landscape into a Penglai Wonderland with both fireworks and fantasy. The "Fish-Drawn Carriage" embodies the efforts of all the creators, and finally presents a picture of breaking out of the fog and speeding along the cloud road like a maglev train. Producer Cao Linlin said excitedly: "When it is presented, everyone thinks it's especially worth it!" In addition, a large number of glass gradient and laser texture light and shadow colors are used in clothing and architectural appearances, successfully creating a unique "trendy and fairy" visual texture.

The aesthetic special edition of "Ba Eight Immortals" also vividly shows the strong spirit of eight mortals who never abandon, walk together as one, and use their mortal bodies to fight against real immortals. This core that accompanies side by side is also reflected in the behind-the-scenes creation. All the creators work together and polish it together, and deeply cultivate the details of the picture with an attitude of excellence, showing the creative determination to balance the inheritance of traditional culture with contemporary young aesthetics.

Restoring the grassroots and ordinary people's style and character poster hidden jokes

The eight character posters "group" were pleasantly exposed. The entire set of pictures used mottled old street walls as the background color, and were covered with small handwritten advertisements, random graffiti and brain-hole hand-painted paintings that can be seen everywhere on the street, making people instantly forget the traditional myth. The stereotyped style of the immortal with a shelf directly fills the sense of down-to-earth atmosphere of posting notices on the street and soliciting business. The contrasting laughter points are hard to prevent! Lu Dongbin transformed into the "Ambassador to Protect Treasures", and his hand-painted emoticons depict his arrogant and disdainful appearance. He may be taciturn, but in fact he is reliable and capable; Zhong Liquan focuses on the character design of "Penglai Time-honored Legendary Craftsman", and the poster copy bluntly shouted,"There is only something you can't think of, nothing that Zhong Liquan can't do", coupled with a sophisticated and comfortable look, the temperament of a big brother in the Jianghu is full; He Xiangu opened a "Crash Course for Basic Chivalrous Men" and released the heroic words of "Paying for Education and Paying for Life After-sales". She was brave and capable and had her own chivalrous spirit; Tie Guai Li was listed as a "Beggars 'Outside Staff" and also started dialect teaching, dressing and sharing small businesses, which was unrestrained and full of fireworks in the market; Han Xiangzi transformed into a star-chasing maniac and was proficient in eight-gossip formations and feng shui calculations. Star chasing is also a technical job! Cao Guoshu, an employee of the Immortal Administration Bureau, holds the sign of "Honorable Holder of the Iron Rice Bowl" and focuses on a survival strategy of secretly fishing and playing around the workplace. He has a Buddhist temperament and is full of laughter; Lan Caihe embodies "the youngest expert in the clay world", mass-producing red clay ducks is not a dream! Zhang Guo often rode a donkey to appear on the scene."Dize out, lie down, sleep" is his unique skill, and his mentality is the most stable!

Each character's shape, portable weapons, and decorative accessories in the poster reflect the character design in the film. The creative team relies on the exclusive character settings of the Eight Immortals in the film to dig deep into the traditional Eight Immortals folk customs elements, and makes the characters 'costumes and shapes of instruments in the film original. Presented in the poster screen, giving the poster screen a high-level visual texture that is in line with the film. Every detail closely echoes the content of the film, intuitively reflecting the film's roots in folk customs. Inheriting the creative principles of traditional Chinese culture. At the same time, the poster cleverly uses interesting copywriting such as self-recommendation from the market and a recruitment stall to amplify the unique character laugh points of each character, which is highly consistent with the misplaced comedy tone of the film in which ordinary people pretend to be gods and constantly make mistakes. The whole set of posters fully gathers eight ordinary people in the market, and vivid portraits of the ordinary people come to our faces, vividly showing the team constraints of everyone relying on each other and working together. It also lays the foundation for the core plot of the film in advance-these ordinary people are gathered into a group, The hot-blooded counterattack story of facing immortals and gods from all walks of life and facing difficulties with mortal bodies allows the audience to feel in advance the film's unique temperament of being relaxed, funny and warm.

Fairy comedy animated blockbuster "Eight Immortals!" Supported by the Sichuan Province Film Bureau, it is produced by Chengdu Huameng Framing Film and Television Culture Media Co., Ltd., Shanghai Huaren Film Co., Ltd., Tianjin Maoyan Culture Media Co., Ltd., Ruyi Film Entertainment Co., Ltd., Shanghai Ruyi Film and Television Production Co., Ltd., China Film Industry Group Co., Ltd., Beijing Menggu Culture Media Co., Ltd., Beijing Damai Entertainment Culture Co., Ltd., and Beijing Light Film Co., Ltd. Jiangsu Xingfu Blue Ocean Film Co., Ltd., Xi'an Qiasong Cultural Media Co., Ltd., Shanghai Cat Eye Film Co., Ltd., Beijing Weimeng Chuangke Network Technology Co., Ltd., and Beijing Jincheng Cultural Media Co., Ltd. jointly produced it, which will be released nationwide on July 24! The film will be screened in 8 cities on July 9, and pre-screening will be opened in limited studios from July 10 to 12!