Is the mainland youth film really coming to an end? "three No movies" can also survive.

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Some people say that the youth films in the mainland have come to an end: two consecutive films, "the Brother who sleeps in my Upper bunk" and "whose Youth is not confused", have failed to meet market expectations. Some people say that the youth films in the mainland have come to an end: two consecutive films, "the Brother who sleeps in my Upper bunk" and "whose Youth is not confused", have failed to meet market expectations.

some people say that youth films in the mainland have come to an end: two consecutive films, "the Brother who sleeps in my Upper bunk" and "whose Youth is not confused", have failed to meet market expectations. It is really difficult to make a youth film without a star. Judging from the box office results of the two films so far, the reporter believes that the youth film not only did not come to an end, but also brought a glimmer of light to the highly competitive Chinese film market: even if there are no stars, there is still the possibility of "living".

original title: arithmetic of words | is the mainland youth film really coming to an end?

I don't believe in this pessimistic judgment. After all, every generation has its youth and memories; as long as it can evoke the widest range of emotional resonance in the mainstream audience, it is bound to have a market.

however, it is really difficult to make a youth film without a star. Since its release on the 22nd, "who is not lost in Youth" (hereinafter referred to as "Green") has grossed more than 100 million at the box office in five days, which is enough for investors to burn Gao Xiang. After all, there are no stars in its creative lineup, at least no movie stars.

from this point of view, youth films have not only come to an end, but also brought a glimmer of light to the highly competitive Chinese film market: even if there are no stars, there is still the possibility of "living".

behind it reflects the "star shortage" of Chinese films, and the urgent need for the whole industry to find a solution.

means what he says stills of "whose youth is not lost"

"three no films", "green boundless", "survived"

no big investment, no famous director, no big-name actors, this kind of films are called "three no films", full of banter and tragedy. Their endings often end in tragedy.

cases abound. A total of 686 feature films were released in 2015, of which only 320 were shown in theaters, less than half of the total. I am afraid that most of the more than half of the films that have not been released are "three-no films". More than half of the 320 films shown in cinemas are cannon fodder, some of which are luxurious productions, but the vast majority are still "three-no films". Thus it can be seen that "three No movies" all seem to have a tragic "fate".

if you don't take into account the original novel and the trader behind it, Qingmang is definitely a three-no film: first, small and medium-sized investment, and then director Yao Tingting is a young director of the post-85 generation. Starring Bai Jingting, Guo Xitong, Li Hongyi, Wang Helun, Ding Guansen and Zhao Wenlong, the youngest was born in 1998. Although there is no shortage of professional actors among them, and they all have some acting experience-they have starred in some online dramas or micro-movies, but to put it bluntly, before the release of "Qingmu", there may be many people like me. I haven't even heard of their names.

some people may ask, isn't "Charlotte annoyance" also a "three no movies"? Please! At least there is a Shen Teng in "Charlotte annoyance". After so many years in the Spring Festival Gala and the drama stage, he still has a little audience base; Allen and Mary are also old guns on the drama stage, not 100% "newcomers."

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as a result, before its release, many people thought that its box office in the mainland would start at 500 million. To be honest, this prediction is a little taken for granted, after all, there are no stars in its starring lineup, and this is almost a "dead spot"-"left ear" is directed by Alec Su, starring ou Hao, Yang Yang and Ma Sichun, and "deskmate you" starring Zhou Dongyu and Lin Gengxin.

the fact is that after its release on the 22nd of this month, "Green" grossed nearly 100 million in the first three days of the weekend, earning less than 15 million on the 26th. Considering that May Day short holiday is coming in three days' time, new films such as "Beijing meets Seattle 2", "Dream partner" and "Datang Xuanzang" will be released, and "Green vastness" is bound to be seriously squeezed. It is estimated that its total box office will eventually reach around 200 million, with little chance of breaking through 250 million.

this achievement does not seem to live up to expectations; in fact, it is enough for the light film industry to burn high incense. After all, as a "three nots" film, "Qingmu" tenaciously survived and dared not say "no one has ever come", or at least "unprecedented".

means what he says

is the youth film coming to an end?

before "Qing Mu", there was a youth film released recently, that is, "the Brother who sleeps in my Upper bunk". As a result of the previous launch of an online drama of the same name, the theme has a high popularity, coupled with the fact that the trader is Letv Film, and there are also well-known actors such as Chen Xiao and Qin Lan in the starring lineup. Before the release, the industry expected it to be 300 million or higher, but the final destination was less than 130 million.

plus "Qingmu" is not as expected, so recently there has been an argument in the industry: the youth films in the mainland have come to an end.

I thought this was too pessimistic, or just a gimmick. In fact, from the rise to the popularity of youth films, and then to a certain degree of aesthetic fatigue of the audience, is the last five years-"Sunny days" appeared too early and did not set off a trend, not discussed alone.

in the spring of 2011, "Guanyin Mountain" starring Fan Bingbing made people see the possibility of a box office hit of youth films.

in early 2012, the Taiwanese film "the Girls we chased together" made youth films become the focus of attention.

in the spring of 2013, Zhao Wei's director debut film "to our lost Youth" made youth films mature as a genre. So far, no similar film can surpass 719 million of single films at the box office.

followed by Guo Jingming's "tiny Times" series, with a cumulative total of nearly 2 billion, pushing the market of youth films to its peak;

while films such as "deskmate", "that year in a hurry" and "left ear" which appeared in the same period a few years ago, have also been a great success in the market. Youth films are popular as a type-- nearly 20 films have appeared in five years.

in 2015 and 2016, youth films began to decline in the overall market, including "growth of all things", "since Youth can not stay", "Brothers who sleeps in my Upper bunk" and "whose Youth is not confused". Several consecutive films failed to meet market expectations.

however, we still cannot conclude that "youth films in the mainland have come to an end." On the one hand, the market has the function of self-regulation, and it is normal for a certain theme to be overheated or too cold for a period of time, after all, the audience will have aesthetic fatigue; on the other hand, we must see that the above four films do not meet the expectations of the market. except for the growth of all things starring Fan Bingbing and Han Geng, there are no A-list stars in the other three films.

maybe in a few years, there will be a new round of youth films, they will have new content, starring the newly grown idols, and then set off a new round of fashion. After all, a generation has a generation of youth, a generation has a generation of memories, as long as it can cause the largest range of emotional resonance in the mainstream audience, it is bound to have a market.

Youth films released in the mainland in the last 5 years and box office

means what they say. Is the mainland youth film really coming to an end? means what he says. Is the mainland youth film really coming to an end?

is the" stardom "

, which will never come to an end; but what is really worrying is the" stardom "reflected behind films such as" since Youth can't stay "," Brother who sleeps in my Upper bunk "and" whose Youth is not lost ".

A simple question: if there are suitable and affordable stars, will the operators of the above films foolishly abandon them? Unless someone's crazy.

Magic films can sell special effects, comedies can sell scenes and baggage, and there is no other possibility for stars. But youth films are different, they especially need stars, because they are directly targeted at young boys and girls, and the feelings and dreams of boys and girls are most likely to be pinned on stars.

but the reality is that in the fast-growing Chinese film market, financial capital has entered on a large scale, and a wide variety of projects (cinema blockbusters, online movies and TV dramas), coupled with the frenzied scramble for Reality Show shows, stars of all sizes have long been looted. The single-film pay of top and first-tier stars has long been as high as tens of millions (some even add box office dividends), second-and third-tier stars dare to call more than 10 million, if you don't give it to nature, someone will. The crux of the problem is that you can no longer hire stars just because you have money. Even if you pay hundreds of millions of dollars for a film, people will have no schedule in the last two years and can only sigh.

so, although the box office of "Qingmu" is not as good as expected, it is still worth being cherished and studied. After all, it grossed more than 100 million at the box office in a few days with a lineup without any stars. This may be a practical question that all the traders behind youth films have to consider: what should I do if there are no stars?

means what he says

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Edit: vian