Outlook for six major Hollywood movies in 2017: hit series and IP are still the focus

全文约0字，阅读需要0分钟

In 2017, imported blockbusters led by the six major films produced in the United States are still full of highlights. The hit series IP films such as "Speed and Furious 8","Avatar 2","Wolverine 3", and "Transformers 5" will soon be launched in China's film market. In 2017, imported blockbusters led by the six major films produced in the United States are still full of highlights. The hit series IP films such as "Speed and Furious 8","Avatar 2","Wolverine 3", and "Transformers 5" will soon be launched in China's film market.

In the first half of 2016, the box office volume of the domestic film market reached 22.6 billion yuan, an increase of 11% year-on-year. Among them, the proportion of box office revenue from imported films increased (38.4% in 2015, 49.8% in the first half of 2016),"Zootopia","Warcraft", and "Captain America 3: Heroic Civil War" earned 1.53 billion, 1.47 billion, and 1.25 billion respectively, accounting for 6.8%, 6.5%, and 5.5% of the total box office in the first half of 2016. The number of imported films released is far less than that of domestic films, but imported films still play a decisive role in the box office of the domestic film market.

In 2017, imported blockbusters led by the six major films produced in the United States are still full of highlights. The hit series IP films such as "Speed and Furious 8","Avatar 2","Wolverine 3", and "Transformers 5" will soon be launched in China's film market. The excitement is about to continue. Our team will introduce you to the situation of imported films in 2017 and review the market situation of imported films in the first half of 2016.

1. The historical performance of imported films in the domestic film market

From 2011 to 2015, under the guidance and protection of national policies, the prosperity of the domestic film market has been boosted: the compound annual growth rate of domestic films reached 31%, which is significantly higher than the 22.7% of imported films. The number of domestic films with box office exceeding 100 million has steadily increased every year. In 2015, 47 domestic films exceeded 100 million, a year-on-year increase of 30.6%. Compared with imported films, the proportion of box office revenue of domestic films basically remained at 55%-60%. Especially in 2015, the box office of domestic films exploded, achieving box office revenue of 27.14 billion yuan, and the proportion of box office revenue reached a record high of 61.6%.

However, in the first half of 2016, the trend of imported films made a comeback, sweeping the domestic film market: relying on blockbusters such as "Zootopia"(1.53 billion),"Warcraft"(1.47 billion), and "Captain America 3: Heroic Civil War"(1.25 billion), the box office revenue of imported films reached 11.3 billion yuan (11.4 billion yuan for domestic films), accounting for 49.8% of revenue.

In terms of the number of releases, after the country increased the number of import quotas in 2012, the number of imported films remained at 34 per year. In 2015, 334 domestic films were released, far exceeding the number of imported films. It can be seen that imported films have a much higher ability to attract gold on a single basis than domestic films and still play a decisive role in the domestic film market.

Among

imported films, the six major film companies in the United States still have an absolute advantage. In the first half of 2016, Disney imported a total of 6 films and grossed 5.21 billion yuan in the box office of mainland movies. Among them,"Zootopia"(1.53 billion) and "Captain America 3: Civil War"(1.25 billion) broke the 1 billion mark, and "Fantasy Forest" followed closely with 980 million yuan. Disney is far ahead with a market share of 46.2%, and alone accounts for almost half of the imported film market. Fox ranked second with four films attracting 1.33 billion yuan in gold."X-Men: Apocalypse"(800 million yuan) became Fox's most gold-attracting masterpiece; Warner Bros.(3 films 1.2 billion yuan), Sony (2 films 600 million yuan), Universal Pictures (110 million yuan for one film) ranked third to fifth; Paramount did not release a single movie in the first half of the year, and its box office revenue was temporarily the bottom. However, with the release of films such as "Teenage Ninja Turtles 2: Breaking Out" and "Star Trek 3: Beyond the Stars" in the second half of the year, Paramount will resume its money-sucking journey.

2. Six major films produced in the United States: The main force of imported films

In the domestic film market, imported films are still produced by six major Hollywood film companies in the United States (Walt Disney, 20th Century Fox, Warner Bros., Paramount, Sony, Universal). Among the 33 imported films to be released in 2017, 31 films (93.9%) were produced by six major film companies in the United States, of which 8 films (24.2%) and 7 films (21.2%) were produced by Walt Disney and Fox respectively.

Hollywood's six major film companies have performed well in the global market. Among the world's 50 best-grossing films, the six major film companies have 46 seats, of which Walt Disney holds 16 seats, the largest number.

2015, Universal Pictures ranked first in the global box office with 21 films and US$6.8 billion; Warner Bros. became the most prolific film company in 2015, producing a total of 26 films; Walt Disney ranked second in global box office revenue in 2015, producing only 11 films throughout the year, making it the company with the highest average box office revenue for a single film.

. Outlook for imported films in 2017 Movies

worth looking forward to in 2017 include: 1) hit series of movies "Speed and Furious 8","Avatar 2","Transformers 3","Resident Evil 6", etc.;2)"Wonder Woman","Justice League", etc. adapted from super IP of comics such as Marvel and DC;3)"Emoji Movie" adapted from well-known IPs in other fields, etc. According to the film list, it can be seen that all imported films in 2017 are series films or IP adaptations, reflecting the development trend of Hollywood film production models: series films or IP adaptations are becoming more and more popular. For Hollywood giant film companies, Series films or IP adaptations are a more secure investment. They have advantages over original films in terms of fan base, audience acceptance, and brand content influence.

. What to watch for imported movies in 2017? 1

) Speed and Passion 8

"Speed and Passion 7" released in 2015 achieved outstanding results in the mainland box office, breaking 400 million on the first day, breaking 500 million in two days, breaking 100 million in a single day for eight consecutive days, and reaching the top of the box office list with a total box office of 2.43 billion yuan. The results are recorded in the history of China films. "Speed 8" was written by the famous director F? Gary? Under the guidance of Gray and supported by the local government in Cuba where the filming took place, Dwayne? Johnson and Jason? Stenson has confirmed his return. It's worth mentioning, Charlize? Theron also announced that he would join "Speed 8", playing a female villain and powerful "queen" Charlize? Theron will definitely add a lot to "Speed 8". The box office record set by "Speed 7" has made producers make the China market a top priority."Speed 8" is expected to invite Chinese stars to star, or may have a world premiere in mainland China.

) Avatar 2

2010, James? Cameron brought the 3D film "Avatar" to China, which became a milestone in the China film market. It earned more than 30 million yuan in box office on its first day of release, breaking the mainland single-day box office record at that time, and setting a four-year record with a mainland box office of 1.34 billion yuan. In 2010, the total box office of China's film market was 10.2 billion yuan, and the 1.34 billion yuan generated by "Avatar" was equivalent to 13.9% of the total box office for the year. "Avatar" is undoubtedly an epoch-making masterpiece, and "Avatar 2", tentatively scheduled for 2017, will continue to write myths.

3) Transformers 5 The Transformers

5 series of movies featuring popular and realistic computer special effects will also launch a new film "Transformers 5" next year. The classic commercial masterpiece Transformers series, which features dazzling CG special effects, dramatic camera switching, and fake movie special effects, has never fallen out of the top 2 at the domestic annual box office. 2017 "Transformers 5" is worth looking forward to.

) Superhero movies

Marvel and DC's Avengers and Justice League will go to war fiercely in 2017. Previously, the top 5 mainland box office of superhero movies belonged to Disney's Marvel's Avengers. Warner Bros. DC will launch three films: "Justice League","Wonder Woman" and "Lego Batman" next year. Disney Marvel will launch "The New Fantastic Four","Thor: Twilight of the Gods", and "Spider-Man: Returns" three films, and the "superhero" war is imminent.

Disney Marvel's X-Men series will release a new film "Wolverine 3: The Twilight Wolf Searching for Hometown" in 2017, continuing its blockbuster box office for nearly two years. The new trilogy of the X-Men series has been a great success in China: except for "X-Men: Battle 1" that was not introduced in China,"X-Men: Reversing the Future" and "X-Men: Apocalypse" each earned 720 million yuan and 800 million yuan at the box office.