Shanghai Disneyland: technological Innovation, cost reduction, Fine polishing, upgrading user experience

Disney animation" Ice Queen "character parade

< strong > Scientific and technological innovation reduces costs < / strong >

2015, China's total tourism revenue is more than 4 billion yuan, of which the total output value of the theme park industry is 230 billion yuan. According to the 2015 Global theme Parks Survey report jointly released by the American theme Entertainment Association (TEA) and the US AECOM Group, Disney ranked first in the world, while Merlin Entertainment Group in the UK ranked second.

the strength of Disney brand has something to do with its advanced system and concept. This time Disney has built the largest theme park in Asia in mainland China. During the five-year construction period, the domestic industry has "touched" zero distance and learned from Disney's construction and management practices. It provides valuable experience for seeking system innovation for the construction and development of scenic spots in China.

as long as they come into contact with the team involved in the construction of Disney, they almost unanimously give a thumbs up to its "BIM technology". BIM is the abbreviation of BuildingIn-formationModeling, which refers to building information modeling technology. In the construction of Shanghai Disneyland, BIM, a WYSIWYG three-dimensional model technology, has completely replaced the CAD (computer aided Design) graphic design technology which was popular in the field of building construction in our country. The biggest advantage of BIM is that through three-dimensional modeling, all kinds of designers, engineers and construction parties can communicate on the same platform, brainstorming and working together to tackle key problems.

with the help of BIM technology, Disney engineers can manage the site without having to take paper drawings and bring an iPad. The 3D view makes the problems presented in the construction clear at a glance and effectively avoids the waste caused by rework. Disney Park said that the BIM system has avoided about 3000 problems for Disney, minimized communication costs and visualized complex engineering links so that workers only need to follow established procedures.

BIM is so powerful that it is needed for almost all "difficult and complicated diseases". For example, the world's tallest Disney Castle in Shanghai, a total of 126 departments from the United States to participate in the wild creative design, took two and a half years to model, and then by the Architectural Design and Research Institute of Tongji University in China for a year of localization design, all the information of all parties is formed through BIM to form a 3D model, which not only shows what the whole castle looks like after completion, but also can be refined to a wall, a window or even a hidden pipeline. For example, in order to create visual sensory effects, the size of the entire projection plane must be taken into account when doing the coordination of the projector pipeline, and the pipeline must avoid the projection range, but this range cannot be solved by imagination, and after using the BIM system, the task is accomplished by a few keystrokes on the computer, which cannot be accomplished by plane drawings.

for example, Disney's stringent requirements for beauty once caused Chinese contractors to "collapse". The park requires that all electrical pipelines, distribution boxes and other equipment be hidden to create a perfect sci-fi effect. In particular, in the eyes of the Chinese side, the simple process of "lightning protection and grounding" could be exposed in construction projects in the past, but it did not work in Disney. In order to "hide" the wires, Shanghai Baoye Company, the general contractor of "tomorrow World", spent nearly a month on various tests with the help of the BIM system, before coming up with a construction plan for the park to confirm.

an industry insider said that the application of BIM technology is a revolution in the field of construction, which breaks the traditional mode of operation in our country. Every detail of the project can be checked and adjusted on the BIM system. According to relevant media reports, at present, relevant departments in Shanghai have put forward clear instructions for the promotion of BIM technology, that is, from 2017, all government investment projects, municipal major projects with an investment of more than 100 million yuan or more than 20,000 square meters of single buildings in Shanghai, and projects that apply for green building, municipal and national excellent survey, design, and construction awards are required to realize the application of BIM technology in the design and construction phase.

< strong > Standard upgrade creates a spectacle < / strong >

according to Disney officials, Disney not only carries people's childhood dreams, but also strives to create a real fairy tale world. To this end, Shanghai Disney can be described as "at all costs" in terms of high-tech investment. Robert, chairman and CEO of the Walt Disney Group. Iger said more than once that as the newest Disney in the world, Shanghai Disney uses the most high technology, the newest and the most dazzling.

the Leiming Mountain drifting channel in the scenic area of the Adventure Island is more than 700 meters long, running through the whole rockery area. The whole drifting process is powered by natural water flow, which requires the water surface of waterslide concrete to achieve "baby skin" smoothness, no grinding and repair, no texture, no cracks, no color spots. The waterslide is a complex space curved surface, the geometric shape is extremely complex, and the construction error is less than 6 mm. "Disney has broken down strict standards into each specific responsible person, which has rarely been seen in the construction of other theme parks in China." Wang Bo, vice president and project director of China Jingye Engineering Technology Co., Ltd., revealed. Universal Studios in Singapore and Changlong Ocean Park in Zhuhai were all created by Jingye, but the technical requirements put forward by Disney still put pressure on Wang Bo. For this reason, China Jingye set up an on-site research team, which took nearly one year, tested three models and tried numerous methods, and finally used the methods of floor pouring and side wall spraying to overcome the difficulties. According to reports, the wet spraying technology adopted by Beijing smelter is the first example of the application of the main structure in China, which not only reduces the construction period, but also solves the problems of uneven materials and difficult quality control in the traditional dry spraying method.

at the southwest and southeast corner of Star wish Lake, which is 390000 square meters in the Disney Resort, there is a rainbow-like curved landscape bridge, which is beautifully named "Fantasy Bridge" and "Qiyuan Bridge", respectively. In order to better show the beautiful arc of the rainbow, the park asked the Chinese side to build a "unilateral suspension bridge", which has no precedent at home, and there are only eight abroad. Pang Xuelei, chief engineer and professor of Shanghai Shendi Project Management Company, has been engaged in civil engineering for nearly 30 years and has participated in the construction of Nanpu Bridge and Yangpu Bridge in Shanghai. When he went to Germany to inspect the "unilateral suspension bridge", he found that he was faced with an unprecedented challenge: to build an adjacent "double arc" main bridge and secondary bridge. there are too many unencountered problems: different radius, different center, different starting point, different slope, and so on. In the case of "no norm, no method, no standard, no experience", Pang Xuelei led the team to break through the frame, return to the basis of structural mechanics and spatial geometry, and finally completed the task. Although it is only a "small bridge" of nearly 100 meters, it has fully tested the construction level of our country. At present, two unilateral suspension bridges are applying for appearance patents and invention patents.

< strong > Fine polishing tourists first < / strong >

for many experienced travelers, Disney products are no stranger, and some have even visited Disneyland in different countries and regions. Therefore, if Shanghai Disney wants to attract people, product innovation is an important way. These include the world's tallest "Fantasy Fairy Tale Castle" and the only Disney castle accessible. In addition, there are the world's premiere works such as "Treasure Bay", "extreme Nimbus", "Adventure Island", "Crystal Color Adventure", and the world's premiere Chinese Broadway musical "the Lion King" set in the film Pirates of the Caribbean.

one of the most popular programs for tourists at Shanghai Disneyland is "Crossing the Horizon". The park uses an innovative dynamic driving system to lift tourists in front of a giant projection dome. With the broadcast of the "naked eye" 5D film of the world's highest resolution laser projector, visitors will have the "immersive" soaring experience of enjoying the beauty of the air in balloons: the animals under their feet are running and the fragrance of the prairie is coming. A naughty elephant swung its long nose and sprayed a mass of mud at tourists, which really startled tourists. After a chic polar bear on the ice sheet jumped into the sea with a splash, a huge whale suddenly jumped out, its huge body smashed into the sea, and the splash made people "unable to avoid."

in addition to product innovation, the park's requirements for product details are also Excelsior. For example, there are 60,000 square meters of rockery in the park, in order to give tourists an immersive feeling, the rockery with a preset vertical height of 40 meters has a true error of less than 2 centimeters, and if the difference is too big, many precision machines cannot be installed; the requirements for rockery sculpture and stone builders also meet the standards of "artists". Each sculptor has as many as 50 tools. In China, most of the highest-level landscape sculptors only rely on three tools: shovels, clay molds and brushes. Their size, length, width and width basically depend on the feeling of technicians. At Disney, these are basically carried out according to established standards, rather than personal experience.

in order to reproduce the pirate era in the 18th century, the mottled city walls, weathered rocks, concave and convex roads and crooked old oil paintings in the scenic area all depend on the fine description of the workers. More than 300 "masons" on the construction site are graduates recruited from various colleges of fine arts across the country. they have conducted half a year of professional training at Disney, while learning Disney's ideas and concepts and understanding the meaning of "not the old." while understanding the topography of the Caribbean coast and familiar with the life scenes of pirates. It is with this group of young "masons" that the characteristics of the Caribbean coast are described so mysteriously and vividly that visitors can feel the exotic amorous feelings that the scenic spot wants to show when visiting the experience.

in addition, there are many loving and considerate actions in the construction of the park.

for example, in order to prevent children from being hurt by wind and water, Disney has carried out ultraviolet disinfection at the edible water level on the irrigation water in the park; in order to prevent children from eating soil into their mouths, within an area of 3.9sq km, the topsoil with a depth of 1.5m has been replaced, with a soil exchange volume of 1 million cubic meters. Moreover, after the surface clay is replaced, sand, charcoal, organic fertilizer and other particles are mixed to produce the planting soil needed by different plants according to the standardized ratio, which forms a unique skill of garden maintenance.

Shanghai Disney has set a new benchmark for the rising theme park industry in China. The development of Disney brand today is by no means an accident. Its corporate philosophy of excellence and excellence, innovation and change, and customer-oriented corporate culture are all the cornerstones that help it reach the top of its success. How on earth should the future of domestic theme parks go? You might as well study the experience of Disney before building a landscape enclosure.

Edit: yvette