Giant Pictures will launch an all-IP product plan,"Journey" and other games will be turned into film and television

Giant Network will announce new trends today and confirm the establishment of Giant Pictures, a film and television business subsidiary. As the first business subsidiary established after Giant returned to A-shares, the establishment of Giant Pictures means that Giant Network has once again lost an important role in the strategic layout of the pan-entertainment industry.

Original title: Giant Network returns to focus on the concept of entertainment

and follows the successful return to A-shares. Giant Network accelerates the layout of industries outside the main business of games. The reporter recently learned that Giant Network will announce new trends today and confirm the establishment of Giant Pictures, a film and television business subsidiary. As the first business subsidiary established after Giant returned to A-shares, the establishment of Giant Pictures means that Giant Network has once again lost an important role in the strategic layout of the pan-entertainment industry.

Targeting Movie-Games Linkage It

is reported that Giant Pictures is a wholly-owned subsidiary of Giant Network focusing on film and television business and pan-entertainment product development. Focusing on film and television project research and development, entertainment industry investment, IP operations and integration of movie and game resources, it was personally led by Liu Wei, president of Giant Network, and Zhang Amu, a "veteran" of the Internet and entertainment industry, became the company's president.

Liu Wei said that Giant has long been trying cross-border cooperation in multiple fields, from the cooperation with stars such as Fan Bingbing, Liu Yan, Yang Mi, and Wang Baoqiang, to the synchronization of book tours with online literature "Chosen Heaven","The Great Master", and "Wuji Tianxia" is all the Giant's active exploration in the field of pan-entertainment. Last year, the company announced its mobile game strategy and reserved a large number of high-quality IPs, including excellent products in many fields such as film and television dramas, online literature, and animation. Giant Pictures started preparations six months ago, and now its establishment is "natural". The film and television business will play a very important role in Giant's layout in the pan-entertainment field and cross-border resource integration.

As a "veteran" in the Internet and entertainment industries, Zhang Amu once served in the Sina Entertainment Division, responsible for content businesses such as television, music, variety shows, and video program production, as well as the commercialization and foreign investment of Sina Entertainment. Establishing a pan-entertainment ecosystem is inseparable from the production of high-quality content and the integration of cross-border resources. In this regard, Zhang Amu said that in both aspects, Giant has its own advantages and room to play. On the one hand, Giant Pictures will complete the transformation of its own high-quality IP into multiple entertainment platforms based on Giant's years of accumulation in the game field; On the other hand, it will also increase investment in the entertainment industry and film and television projects, and accelerate the layout of the pan-entertainment industry chain.

Taking advantage of the film festival's appearance

According to internal information, at the 2016 Shanghai International Film Festival, which opens this weekend, Giant Pictures will make its debut at the film festival with the "Mysterious Big Film". Film and television product plans, the first batch of partners and other content will also be announced during the festival, and a series of actions will also be launched after the film festival.

At the same time, Giant Pictures will also launch an all-IP product plan to develop film and television dramas, literature, and animation products for popular games including "Journey","Ball Battle","Xian Xia World", etc. Among them,"Journey" The novel has been written by platinum online writer Lei Yunfeng and released and updated on Qidian Novel Network. With IP and product value as the core, building multi-platform comprehensive interactive entertainment will be a new model for giants to deploy in the field of pan-entertainment.

This year, Giant launched two popular products,"Journey" mobile game and "Ball Battle", each with tens of millions of loyal users. Coupled with cross-border popular products such as "The Big Master" and "Wuji World", they have become a big IP with great potential for pan-entertainment development. In the future, Giant Pictures will further continue Giant's strategy of focusing on high-quality products and collaborate with various fields such as film and television, animation, and literature to create more valuable entertainment products.

Giant needs more concepts

Not long ago, A-share listed company Century Cruises issued intensive announcements stating that 100% of Giant Network's equity has been transferred to the listed company and relevant industrial and commercial registration change procedures have been completed; Liu Wei served as the company's general manager, and all the original management has withdrawn; Shi Yuzhu was elected as the new chairman of the company.

This means that Giant Network's backdoor Century Cruises has been completely settled.

In addition to the film industry, Century Cruises also agreed to set up a wholly-owned subsidiary in Hong Kong to expand overseas business with an investment amount of no more than US$20 million.

As for the repurchase of A shares, Giant Network gave a high performance commitment that the non-net profit deduction in 2016, 2017 and 2018 will be no less than 1 billion yuan, 1.2 billion yuan and 1.5 billion yuan. This means that Giant needs to come up with more concepts outside of the game to improve its business capabilities.

Editor: Nancy