Hualu Baina established VR business department and invested 1 billion yuan in content research and development in three years

At the same time, the company also plans to invest 1 billion yuan in special operating funds for the VR industry in the fields of virtual reality content and research and development in the next three years, and relying on its previous advantages in the fields of video production and commercial development,

Hualu Baina officially announced today that it will establish the VR (Virtual Reality) Industry Division. At the same time, the company also plans to invest 1 billion yuan in special operating funds for the VR industry in the fields of virtual reality content and R & D in the next three years, and rely on its previous advantages in the fields of video production and commercial development to focus on the entire industry chain from content production to content distribution to create a high-quality VR content production and resource aggregation and distribution platform in China.

It is reported that after announcing its entry into the VR field, Hualu Baina will rely on the company's own IP resources and content advantages to launch the "I am a Singer" national concert tour, the large-scale seasonal variety show "Cross-border Singer" and "The Goddess" The New Clothes "(Season 3), and a series of VR content production for variety shows and sports IP such as the European Champions Basketball League China Match. At the same time, the company will also actively and extensively expand media, content and customer resources, quickly implement the strategic layout of the VR industry, and promote the rapid development of the VR business sector.

The advantages of layout VR industry are obvious.

As a leading media and entertainment group in China, Hualu Baina has many advantages in layout VR industry.

First, the industrial layout has significant advantages. Hualu Baina has a complete layout in sub-business areas such as film and television, variety show, sports, and music. In the process of business development, it focuses on breaking the boundaries between business departments, continuously strengthens horizontal collaboration between film and television, entertainment and sports, and continuously promotes content. Vertical collaboration between media and customers is conducive to the continuous deep integration, innovation and expansion of business models in various sectors with VR technology.

Second, the advantages of resource integration are outstanding. Within each existing business segment, Hualu Baina has established a three-round interactive business model of "content, media, and customers". This integrated management capability is in a leading position in the domestic content production industry. The company has rich own IP resources in film, television, entertainment, and sports, and will provide high-quality content for the VR industry layout, thus having natural advantages in the field of VR content production.

Third, cross-border operations have huge advantages. Hualu Baina is in an industry-leading position in content production and operation in film and television, variety show, sports and other business fields, and has the natural convenience of cross-border integration and operation between various IPs. The company has accumulated a large number of high-quality customers and leading brands, formed a strong customer resource network, and accumulated rich media operation experience. This operating capability has achieved cross-border resource integration and huge improvement in customer value in business operations such as film, television, entertainment, and sports, and will also provide a solid and powerful guarantee for the commercial operation of the company's VR business in the future.

Editor: yvonne