The lithography era has in-depth cooperation with South Korea's YG Entertainment to carry out YG's the mainland of China business

On May 27, Microlithography Capital, a subsidiary of Microlithography Times, together with Phoenix Investment and Tencent Investment, jointly completed an investment in YG Entertainment, one of South Korea's largest entertainment companies.

On May 27, Microlithography Capital, a subsidiary of Microlithography Times, together with Phoenix Investment and Tencent Investment, jointly completed an investment in YG Entertainment, one of South Korea's largest entertainment companies. After the investment, Microlithography Era will conduct in-depth cooperation with YG Entertainment in the entertainment field to jointly carry out YG's the mainland of China business.

YGEntertainment is one of South Korea's largest entertainment companies and a well-known entertainment and cultural listed company in South Korea. Since its establishment in 1996, the company has cultivated many well-known singers and actors such as BIGBANG, 2NE1, WINNER, iKON, Goo Hui-sun, and Liu Renna. At the same time, it has also joined some singers who have been debuting for many years, such as PSY (Uncle Bird), Tablo, Epik High, and contestants who have won from the well-known Korean talent show "KpopStar", such as Li Xiayi, Le Tong musician, etc. Its artists have become influential fashion ICON and trend leaders around the world, and have huge content and performing arts resource advantages in China and even the global market. Today, YGEntertainment's business has moved from artist brokerage to diversified content consumption. In the future, YGEntertainment will continue to cultivate and produce high-quality entertainment content, use diversified content monetization models to reuse resources, further expand the consumption field, and integrate entertainment into lifestyle.

The lithography era is a pan-entertainment marketing and distribution platform based on mobile social networking. In the two years of development, Microfilm Era has 100 million entertainment consumer users and has successfully cooperated with more than 80% of key music festivals, concerts and other key projects in mainland China, including Strawberry Music Festival, Jazz Music Festival, Le Valley Music Festival, Donghai Music Festival, Zhuhai Music Festival, etc., covering 1200 performance venues across the country, and cooperates with many internationally renowned IPs to exclusively host or co-market such as Wuzhen Theater Festival,"Star Trek", Xiao Huangren, Heavy projects such as teddy bears and other super IP tours in China. The lithography era will rely on the high-quality resources of the Internet mobile platform and rich experience in the field of performances to join hands with YG to bring South Korea's wonderful music and high-quality performances to the majority of China users.

In addition, as the preferred marketing and distribution platform for filmmakers, Microfilm has rich experience in marketing and distribution. In 2015, it cooperated with more than 200 films, of which 40 films were jointly produced and distributed, creating 9.2 billion yuan in box office. Through IP development, investment production, mobile marketing, Internet distribution and other methods, deeply participate in the entire industry chain. Microfilm will rely on its experience in the field of pan-entertainment to explore new ways of entertainment with YG.

At present, the total lithography capital of the lithography era is nearly 6 billion yuan. It has invested in more than 40 companies and projects in the upstream and downstream industry chains in the three major fields of film, performance, and sports, and has completed everything from original content, development and production, distribution and marketing to derivatives. A complete industrial layout for product sales. In the field of content production, Microfilm Capital has participated in investing in more than ten high-quality companies such as Kaixin Mahua, Junshe Culture, Shisanyue Film and Television, Great Shenquan, and Dream for Horse, helping the ultra-dimensional drama "The Disappeared Groom" and the Idol Men's Group ZERO-G and other innovative projects were born; in the field of distribution and marketing, it has invested in companies such as Microshake, Feituo Unlimited, Letease Games, and Beike Culture to connect mobile marketing with the entertainment industry and launch new marketing methods; In the field of scene marketing, we have invested in leading theater management companies such as Bingao, Zhonghuan, and Jiahe, as well as animation industry-related companies such as Huaqiang Culture and Mengai Animation to connect Internet + with scenes. This strategic investment in YG has improved the layout of the lithography era in the pan-entertainment industry chain and provided more possibilities for the development of the lithography performance business.

Microlithography Era and YG are conducting in-depth discussions on the establishment of a joint venture. YG's high-quality resources will bring more excellent content. Microlithography Era's rich experience in mobile Internet platform marketing and distribution, as well as connections in the pan-entertainment field. Rich resources will also help YG connect with its high-quality and excellent content to one billion mobile social users in China.

Previously, lithography era launched online ticketing in Hong Kong and Southeast Asian markets, and has set up an office in Los Angeles. It will carry out business cooperation with Hollywood in various fields such as content investment, marketing distribution, data services and acting brokerage. This strategic investment in YG will become an important step in the internationalization process of the lithography era. In the future, lithography era will reach cooperation with more foreign partners in the field of pan-entertainment to introduce high-quality foreign content to China and help the more prosperous development of China's entertainment industry.

Editor: yvonne