Wang Feng Huachen, Yu Huo Zun and other heavyweight music artists participated in the "Pineapple BOLO" new product launch conference

Jiuzhiwang Beijing News The"Broken Music Platform Upgrade Conference" concluded successfully on August 7, 2018. At the new product launch conference, many star musicians gathered to help out and witnessed the birth of pineapple BOLO. On that day, Zhang Da served as the guest host. Wang Feng, Hua Chenyu, Da Zhang Wei, Zhang Yadong, Huo Zun, Xuecun Couple (Xuecun, Yu Qing) and other stars and musicians personally attended the event to help Pineapple BOLO. Senior executives and industry leaders of various record companies also attended the event, which made everyone look forward to the future and development of this platform.

At the press conference, Hao Fang, CEO of Pineapple BOLO, first analyzed various chaos in the music market in the Internet era and eloquently elaborated on the solutions proposed by Pineapple. Hao Fang pointed out that music not only starts with the ears, but we should find ways to break through the ears, find out where new stocks of music come from, explore new forms of music experience, and discover new frontiers of music. His famous quotes from musicians resonated with everyone present, and the logical response of "watching music, playing music, creating music, and making friends" was strong.

Later, Hao Yue, the post-90s representative director of the program production department, introduced the "watching music" part in detail. "Watching music" is an indispensable form of experience. Pineapple seized the opportunity and created the only video platform on the entire network focusing on the production of music-related content. It created a series of original video content, including talk shows, talk shows, and music sitcoms. Short Video such as talk shows, talk shows, and music sitcoms, and invested a lot of money and energy to produce the music documentaries "One Music, One Famous Song","Music Across the World", as well as "Broken Music Fighting Class","Don't Criticize My Song", Long videos such as "Pineapple Awakening" and other online home-made creative Internet variety shows. In the near future, blockbuster programs such as "Eight Thousand Miles of Roads and Clouds", which tells the history of China's rock and roll, and "Electronic Music Generation", which tells the modern history of China's electronics, will also meet with audiences. In addition, after the revision of Pineapple BOLO, in addition to regular live music broadcasts, it also added live broadcasts of artistic cultivation. The video content of Pineapple BOLO will develop in a more refined, detailed, accurate and more direction.

Zhang Le, general manager of Pineapple BOLO, who represents the post-85s generation, first introduced in detail the music playing and creating music of "Pineapple BOLO", including the gameplay of the music interactive game "Pineapple Guess" and the new UGC product "Pinyin". Zhang Le explained through the experiences of people around him playing music and some example videos. The platform has always been the main vertical music interactive dating game "Pineapple Guess", which has created the country's first new music video social play method in a battle mode. It combines listening, playing and chatting about music, attracting Wang Feng, Hua Chenyu, Wang Lihong, Zhang Bichen and other traffic stars to challenge online; The newly launched "Pinyin", a multi-frame splicing pan-music section, provides many music and Short Video production enthusiasts with a barrier-free social toy. It extends from professionalism to entertainment, truly realizing that everyone can become a creator of music content. The feature that not only allows daily social interaction but also interacts with professional musicians has greatly increased the interest of the audience in the musical social toy "Pinyin".

Lin Qiutong, a post-95s representative of Pineapple BOLO, showed everyone the social functions of the platform, and also told the social function experience based on her own experience-stars and fans, and fans are no longer far away. What Pineapple BOLO wants to do is to provide music fans with the best space to make friends based on their music interests, attract the same type of music lovers to the same social circle, and use the in-depth interaction of fans loving beans, pineapple music community, and pinyin fun. Interaction and video dating and competition sections form a fan circle with high user stickiness through music.

At the subsequent launching ceremony, stars, musicians, major institutions and media, live audiences and operation teams jointly demonstrated this solemn and historic moment. Pineapple BOLO will embark on a brand new journey with great expectations. Afterwards, the electronic music party kicked off.

"Pineapple BOLO" was renamed in accordance with user orientation. Its name change and revision is an innovation of "Broken Music" and a breakthrough for a platform dominated by music and video content. Third-party data from QUEST MOBILE shows that Pineapple BOLO ranks 10th in online music, and the top nine are audio apps. Hao Fang also said that the team will always work hard to overcome various difficulties and bring infinite passion, feelings and love to music. Love is implemented to the result. Pineapple BOLO will fully meet the opportunities and challenges in the field of music communication in the new era, continuously subvert traditional music platforms, use music as the radiation point and video as the basis and continue to extend, enrich functional sections, and provide users with a multi-dimensional, dedicated and professional Wenxinle video social platform.