Century Huapeng 2017 Strategy: Drama + Culture, Tourism, Performing Arts + Film and Television Troika Layout of Diversified Industrial Chain

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As a production organization that has produced and produced more than 20 famous stage plays and cultural and tourism performances such as "Li Lei and Han Meimei" and "Gardenia Blooming", it will open up offline entertainment product lines in the form of commercial drama + cultural and tourism performing arts.

On January 9, 2017, Century Huapeng, a well-known domestic drama institution, held the "Good Time has arrived, and there is great potential-Century Huapeng's 2017 Strategy Conference" in Beijing. Wang Pengfei, founder of Century Huapeng, Yaning, president of iQiyi Pictures, Wu Yajun, director of the Department of Film and Television of China Opera, screenwriter, famous host Jiang Xiaohan, emerging director Wu Yuze, as well as Jin Zhong, president of Xinyue Media, and Zhen Li, Chinese director of Hollywood, Guo Xiaochi, founder of White Bear Reading, Li Yanda, founder of Iron House Culture, drama director Tong Meng and partners from all walks of life attended the day's press conference.

Layout of diversified industrial chains On the day of Century Huapeng's upgrading Huapeng's cultural

event, Wang Pengfei announced that Century Huapeng would control Tiepeng (Beijing) Cultural Communication Co., Ltd. According to reports, since its establishment, Tin House Culture has focused on performance brokerage, international cooperation and dance fields. In terms of performance operations and production, it has worked closely with global artists, art institutions, art festivals and embassies and consulates, including New York Shen Wei Dance Art, Monte Carlo Ballet, Beijing Contemporary Ballet, All Men's Dance Drama Painted Skin ", Xu Anhua's drama" The Golden Lock "," The Complete Works of Shakespeare (Condensed Edition)", etc. At the same time, Wang Pengfei also announced that the famous host Jiang Xiaohan will become the company's invited producer, working together with director Wu Yuze, young director and actor Tong Meng to "join forces and work together" to establish in-depth cooperation in performance brokerage, international cooperation, star cooperation, creative talent reserve, etc. Century Huapeng has also officially upgraded and renamed "Huapeng Culture". It will continue to bring new trends to the development of the stage drama industry and the cultural tourism performing arts industry with its Tiepu Culture, Jiang Xiaohan Cooperative, Horgos Huapeng Times and other institutions.

It is reported that Century Huapeng was founded in 2009 and is a performance product production organization with multiple product lines. So far, it has produced and produced more than 20 performances in various types such as musicals, dramas, concerts, and large-scale commercial shows. It tours in nearly 30 cities across the country every year and continues to perform in Poly Theater for five consecutive years. Over the past eight years, as a pioneer in China's IP stage drama, Century Huapeng has formed a stable business model and reserved many high-profile representative works. It has produced many large-scale stage dramas well-known across the Taiwan Strait and three places, and has a huge fan base. Its brand "Rainbow Drama" is familiar to many audiences and has gained good market reputation and industry praise.

As a production organization that has produced and produced "Li Lei and Han Meimei","Gardenia Blooms","Love Message to Unknown Lovers","Get Off, Tumor King","Taipei Morning","Garfield", etc. More than 20 famous stage plays and cultural and tourism performances, in 2017, Century Huapeng is expected to release greater energy in the form of aggregation.

Commercial drama + cultural tourism performing arts opens up offline entertainment product lines

Through years of accumulation, Century Huapeng's commercial drama sector has formed two mature product lines:

one is the "pan-youth" product line branded by "Rainbow Drama": representative works such as "Li Lei and Han Meimei","Gardenia Blooms", and "Poem of Post-Adolescence", as well as the ancient historical youth masterpiece "Kuilong Jade", the youth comedy "California Alliance", and the double male protagonist costume idol drama "Qilu City", etc.;

the other is a classic drama product line: high-quality dramas such as "Taipei Morning"(mainland version) and" Golden Dragon"(mainland version), as well as adaptations of Taiwan's famous classics The blockbuster drama" Yesterday Now".

In the past two years, in addition to steadily developing in the commercial drama industry, Century Huapeng has also accumulated a good reputation in the cultural, tourism and performing arts industry with its excellent production, novel creativity, and passionate research attitude. In 2016, Century Huapeng completed the preliminary conceptual development of nearly ten cultural tourism performing arts projects, including Xishuangbanna's resident ice show "Princess Butterfly", and the Guangzhou kung fu show "The Lion King Conquering" under production, Harbin Water Sound and Light Show, etc. Wang Pengfei expressed the hope that through the unique advantages of "commercial drama + cultural tourism performing arts", he would align with the model of "The Lion King", maximize the value of original and IP to realize offline entertainment, and create two "commercial drama + cultural tourism performing arts" A business case for lasting energy release in the field.

Commercial drama + film and television transformation projects "drama and film linkage" blossomed everywhere

. At the press conference on the same day, Century Huapeng announced many types of "drama + film","drama + online drama","drama + online drama","drama + online drama + online literature", etc."Drama and film linkage" plays. High-quality original works such as the original antique IP "Kui Long Jade", the youth comedy "California League","Qilu City" co-incubated with White Bear Reading, and "Falling in Love with One and Half" co-incubated with Xinyue Media were exposed one by one. Among them, the most popular one is the "Stage Drama + Theater Film" and "Kui Long Jade" jointly produced by Century Huapeng and iQiyi Pictures.

"Kuilong Jade" is a historical drama based on historical events and with Emperor Yingzong of the Ming Dynasty and Shi Yuanbin, the commander of the Royal Guards who has received rare acclaim in history, as the protagonists. It tells the friendship between monarch and minister in the great era and carries the gene of youth. This work is different from the traditional "drama style". It not only has the carefully crafted emotional details of the characters, but also has "new ancient aesthetics." On the day of the event, Wang Pengfei, founder of Century Huapeng, teamed up with Yaning, president of iQiyi Pictures, Wu Yajun, director of the Department of Film and Television of the Central Academy of Drama, and Wu Yuze, famous young director, to launch the project. It is reported that the play is scheduled to be staged in August 2017, and the script has been basically finalized and has entered the casting stage.

At the same time, the stage play of the same name "Kui Long Jade" will also be available to the audience in 2017. Relying on the advantages of show performances, Century Huapeng invited Japanese stage masters to tailor the play, striving to present the annual drama in the 2017 performance market with a heart-to-heart story and novel vision. According to reports, Century Huapeng, which strives to create a full chain of content, will focus on the original IP "Kui Long Jade" and will also develop various forms of high-quality works such as theater movies, online dramas, literature, comics, animations, and VR for the audience.

In addition, the original light fantasy urban comedy "Falling in Love with One and Half" co-produced and produced by Century Huapeng and Xinyue Media, and the ancient dual-male project "Qilu City" co-incubated with White Bear Reading have also been exposed one after another, making the industry full of expectations for Century Huapeng's development space in the Chinese drama market and film market.

Editor: Nancy