The godmother of South Korean idol drama joins the China version of "The Successors" and will serve as a screenwriter

On July 6, Times Zhongyue Pictures held a strategic launch conference for the "Cross-Era" movie game interactive 2.0 in Beijing. The scene not only announced Times Zhongyue Pictures '2016 annual film list, but also announced that it would create a super online drama "Cosmetic Liquid" with Perfect World Films and Television. It will film the movie and TV series version of "The Successors" with Enlight Media and Huanrui Century. Kim Eun-sook, known as the "godmother of Korean Idol Drama", will serve as the screenwriter of the film version.

"Do you think I still need a plastic surgery?" Facing Wu Seong-dai, author of the South Korean thriller comic book "Cosmetic Fluid", actor Han Dong, who is about to star in the online drama of the same name, joked.

On July 6, Times Zhongyue Pictures held a strategic launch conference for the "Cross-Era" movie game interactive 2.0 in Beijing. The scene not only announced Times Zhongyue Pictures '2016 annual film list, but also announced that it would create a super online drama "Cosmetic Liquid" with Perfect World Films and Television. It will film the movie and TV series version of "The Successors" with Enlight Media and Huanrui Century. Kim Eun-sook, known as the "godmother of Korean Idol Drama", will serve as the screenwriter of the film version.

"We are a company with Fujian characteristics and Korean characteristics." Li Kun, co-founder and vice president of Times Zhongle Pictures, explained the company's philosophy,"Fujian is characteristic of understanding sharing and tolerance, and the friends who have returned from South Korea do things vigorously. If I just brag about the company's advantages on stage today, the big shots sitting under the stage might curse: Look, there is another company that can tell stories in the film and television industry. So today I just want to talk about what we can do as a young film and television company."

Why was Times Zhongle Pictures able to win many popular overseas IPs? The film and television works jointly produced by China and South Korea have always been criticized. How can they be confident not to repeat the same mistakes? Before the press conference, the reporter conducted an exclusive interview with Li Kun.

"Cosmetic Cosmetic Liquid" is linked to video games and video entertainment, and the original author explores the big world view behind the conspiracy of the cosmetic industry

. In 2015, South Korean cartoonist Wu Seong-dai's thriller comic book "Cosmetic Liquid" became popular among friends. Online comics were hit within 24 hours. The number of clicks exceeded one million, and the number of Weibo topics reached 400 million.

"We bought the copyright to" Cosmetic Fluid "at this time last year." Li Kun told reporters that because IP is very popular, many large domestic companies are competing to sell, but Times Zhongle, which does not have a price advantage, has finally won the favor of copyright party NAVER."Copyright prices depend on the company's cooperation methods. Some companies choose to spend money on IP, and the long-term profit model we provide is more attractive. We will lead Korean copyright parties to enter the China market for win-win cooperation, such as jointly developing games and IP derivatives of "Cosmetic Fluid". products."

Films and films adapted from comics are very popular in South Korea. For example, NAVER's "Voice in My Heart" starring Li Guangzhu and guest starred by Song Zhongki, and the Japanese comics 'TV series "Come Back Uncle" will also be introduced to China in early July. Compared with the beautiful style of Japanese manga, Han Mansheng is fascinating in the plot. There are also successful cases in China, such as "Get lost! Tumor King." In Li Kun's view, the second element is very popular nowadays. Comic film adaptations may be a trend in the future. Times Music will also develop a series of excellent Han Man IPs in the future.

According to reports, Times Music has signed an exclusive broadcasting framework agreement with LeTV for "Cosmetic Fluid", and the investment agreement is being further implemented. The adapted version will follow the route of high-quality online drama. Not only is it expensive to produce, it will also use South Korea's first-line film team: South Korean director Nam Ki-hung will be the director, Xin Bao-yu, who has won the South Korean Qinglong Film Award, will be the art director, lighting director Nanxing Gong and editing director Park Qu-chih are also well-known in the industry; in terms of scripts, they are jointly polished and created by Chinese and Korean screenwriters: "The advantages of Korean screenwriters are their delicate feelings, large brains, and strong sense of science fiction. The China screenwriter team is more down-to-earth and more network-oriented in line design."

As a thriller + science fiction work, the large-scale plot of "Cosmetic Liquid" may face acceptance from ordinary audiences and review by the State Administration of Radio, Film and Television. Regarding this issue, Li Kun believes that there is no need to worry: "When a good production team adapts IP adaptations, it will convey the feelings of the IP to the audience, rather than copying the IP completely. The online drama version of "Cosmetic Cosmetic Fluid" is soft on science fiction and won't have too many scary, dark and bloody pictures."

According to reports, the original cartoon is small in size, but behind the heroine's taking cosmetic fluid, there are still many stories worth exploring in depth. "We are also discussing with Wuchengdai that behind such a short and concise story, there is actually a larger world view. What we are seeing so far is only the tip of the iceberg, but behind the protagonist's use of cosmetic fluid, who invented it? What is the conspiracy of cosmetic fluid? None of these original works are mentioned, but we can shoot them."

In addition to super online dramas,"Cosmetic Fluid" will also be developed across the entire industry chain. At the press conference, Times Music announced that it would join forces with Perfect World Film and Television, Raccoon Cat Studio and NAVER to develop online games of the same name. Su Ting, CEO of Tanuki Cat Studio, said frankly that after initially reading comics, he felt that it was difficult to make a game, but the online drama adaptation has more worldviews, which makes the IP gamification of "Cosmetic Fluid" more possibilities.

According to Liu Ning, vice president of Perfect Films, the game is currently under production and will be tested externally at the end of the year. It is expected to be launched simultaneously with the online drama and become a popular game in 2017. The resources and production team matched in the game this time are also completely S-level resources.

In addition to movie and game interactions, there are also movie and entertainment interactions. At the press conference, Zhou Xiao, CEO of Wanyu Gravity, demonstrated the charm of immersive entertainment interaction for everyone. Wanyu Gravity, which previously successfully launched the real-life experience game "Ghost Blows Out the Lantern", will join hands with Times Music to create an electric shock experience of "Cosmetic Liquid". "We fell in love at first sight at the Shanghai Film Festival," Zhou Xiao said with a smile."In my opinion," Cosmetic Fluid "is no less than a super IP than" Ghost Blows the Lamp "."

Working together with Light and Huanrui to create the movie version of "The Successors", gold medal screenwriters Jin Eunshu and Shu Huan joined in. In

addition to "Cosmetic Fluid," the China version of "The Successors" may make fans look forward to it. When the Korean version of the film was playing, FTISLAND lead singer Li Hongji unexpectedly appeared and sang the theme song "Just" of "The Successors" live. Screams broke out at the press conference.

The South Korean version of "The Successors" once set a record of 4.48 billion online views in China. This time, Times Music teamed up with South Korean copyright company hwa&dampictures, Enlight Media and Huanrui Century to develop China films and TV series. Wang Changtian, chairman of Enlight Media, said: "I am very much looking forward to us working together to complete the China version of" The Successors "and hope that in the process of cooperation, we can help young companies like Times Zhongle grow."

It is not uncommon for popular Korean films and television films to be transplanted to China to become acclimatized. "There have been many failed cases of China-South Korea cooperation in the past." Li Kun said frankly,"The reason is that the teams of the two sides are not very compatible and they are not fluent in each other. Times Music Company is confident that it can do better in this regard. More than 60% of our employees have experience in major Korean companies."

Kim Eun-sook, a gold-medal screenwriter who has successfully launched hit dramas such as "The Successors","The Secret Garden","The Character of a Gentleman", and "Descendants of the Sun", was also invited to come to China for the first time. In her view, the movie version will retain the essence of the Korean version to the greatest extent and create a higher-quality youthful love story.

In order to make the China version of "The Successors" more down-to-earth, Times Music also invited Shu Huan, the "National Comedy Writer", to exchange views with Jin Enshu on the same stage. "I just watched two episodes of" The Successors "before coming here," Shu Huan said with a smile."Now I really hope that the press conference will end early so that I can go home and continue to follow the drama. The female colleagues in our studio are even crazier. After watching "The Successors", they bluntly said that they wanted to marry the screenwriter."

In addition to these two super IP works, the press conference also announced a number of film lists such as "The Dragon Coffin of the Qing Dynasty","The Legend of the Canopy", and "Come Back Uncle", including both China-South Korean cooperation projects and domestic film and television works. Li Kun believes: "For the music of the times, China-South Korea cooperation is not a way out, but an important direction. By cooperating with South Korea, we can share resources and integrate advantages, and find a development method that is more suitable for local film and television companies in China."

Founded in 2014 and employing many employees born in the 80s and 90s, Times Music Pictures has so far launched a number of theater films such as "Since Youth Can't Stay","Bad Guys Must Die", and "Phantom of the Magic Palace". In the future, On this basis, we will create a full industry chain of movies, TV series, online dramas, games, interactive entertainment, etc.

"We are better at grasping the trend of fashion. As long as it is something young people like, what the market needs is the criteria we use when choosing IP." Li Kun said,"Times Music Association will explore its own film and television industry system with a rigorous attitude and more and better creativity."

Editor: yvette