Zhongnan Pictures buys 40 million yuan for the film adaptation rights of the world's hegemonic novel "Touching the Golden Ring"

Recently, at the 2016 China Hangzhou Second Copyright Cooperation and Trading Conference held at the Baima Lake International Convention and Exhibition Center, the total transaction volume of 9 currently popular IP works reached 129 million! Among them, the right to adapt the movie reached the highest price at yesterday's auction: 40 million yuan before the book "Touching the Golden Ring", the latest work by the well-known online writer Tianxia Ba Sing was published.

Recently, at the 2016 China Hangzhou Second Copyright Cooperation and Trading Conference held at the Baima Lake International Convention and Exhibition Center, the total transaction volume of 9 currently popular IP works reached 129 million!

Among them, the latest work "Touching the Gold Ring" by the well-known online writer Tianxia Ba Sing was not even published, but the right to adapt the film reached the highest price at the auction that day: 40 million yuan. The base price of "Touching the Gold Ring" was 10 million yuan. After that, it chased after the rise and settled the deal with a transaction price of 40 million yuan. Although the copyright party Xinhua Pioneer Culture Media Co., Ltd. refused to disclose the royalties of the world's bully singing, even if a corner was cut off from the 40 million yuan cake, it would be enough for us to imagine.

Chen Chi, director of the copyright center of Xinhua Pioneer, revealed that the online drama version and game of "Touching the Golden Ring" had been sold, and the movie adaptation rights were auctioned on the same day. "Touching the Golden Ring" is a new tomb robbery series sung by the world. It includes strange aspirations, suspense, and adventure. The background of the story is still in the 1960s."I", Fatty Man, and the Army were assigned to the No. 17 Farm of the Third Agricultural Reclamation Division of the Heilongjiang Production and Construction Corps. Seeing that winter was approaching, the old platoon leader arranged for the three of us and our correspondent Jian Guo to stay behind to take care of supplies. Encountering a snowstorm that has never been seen in a century, several people followed the fox into a hole in the earth in order to escape, but accidentally entered an ancient tomb of the Liao Kingdom that had been hidden for thousands of years...

"Sharp fruit" means a beautiful girl in Beijing dialect. This person is equivalent to Shirley Yang, the actress in "Ghost Blows the Lamp". "According to the market size, 40 million is not low. The book "Touching the Gold Ring" is expected to be released by the end of this month." Chen Chi said.

The high-profile customer who bought the rights to adapt the movie "Touching the Golden Ring" was Zhongnan Pictures. Vice President Liu Zhongjin revealed that the box office of the world's bully movie "The Quest for the Dragon" earned 1.7 billion yuan, and the Nanpai Third Uncle's "Tomb Robbing Notes" also earned 1 billion yuan. They are still very optimistic about these super IPs. Zhongnan Pictures also has the copyrights to two major online films,"The Battle of the Pacific" and "Six Meters of Hell"(based on the Luoyang Sex Slave Case).

The auction status of several other works is as follows:

"Being a Couple for a Lifetime"(Xinhua Pioneer), adapted from Yan Geling's short story "The Biography of Little Gu Yan", has sold for 15 million yuan in film and television adaptation rights.

Nebula Award Silver Award winner Peng Liurong's science fiction work "Bug Controller"(Kate Century) produced 10 million movie and game rights, which was won by Sky Galaxy.

The young animation "Angel Bear"(China Animation Group China Entertainment Culture) has won 10 million animation adaptation rights.

Ye Dun, author of Lotus Ghost in Tianya Community, won 8 million game adaptation rights.

"Xu Wenchang"(written by Yan Quanyi) has made 5.5 million film and television adaptation rights.

Longyuan Digital Media Group's "Cultural Digital City" has sold 30 million yuan in copyright.

"The Boundaries of Love"(written by Li Xiaobing and Li Wenli) and "The Marriage of Two People, the Dining Table of Seven People"(Classic Bowei), both of which are both contemporary themes of marriage and love, sold 6 million and 3.5 million respectively.

Behind the scenes-

Editors who incubated "Nirvana in Fire" and "Ode to Joy" have moved to Hangzhou. There are many big-name authors with annual incomes of more than 10 million yuan.

2015 is considered to be the first year of IP. Chen Liming, chairman of Jingdian Bowei Cultural Media Company, believes that compared with last year, this year's IP has begun to polarized."In the past, I thought it was a good IP when I saw the content. Now that part of the reputation has declined, it can no longer be called IP."

The price of good IP has started to rise just like house prices, but it is not necessarily a good market for good IP. "For example, when Han Han's novel was adapted into a movie, the box office was not that good. This has produced people in the incubation field, good producers, good publishers, and good game developers. The right to speak is strengthened in this IP era."

Song Dandan, vice president of Kate Century Media Co., Ltd., revealed that what is most lacking now is good editors, and there are particularly few excellent editors. This year, they hired an editor from a traditional publishing house who had incubated the two major IPs of "Nirvana in Fire" and "Ode to Joy"."Because the system is still quite restricted, they are all willing to come out, and they all have literary creations. Dream, want to support good works. When we come to us, the annual income of big-name editors is about 500,000 to 1 million yuan."

In the IP era, editorial functions are also changing. "The literary editor of the website has to bring more than 100 authors. Even if he puts his works on the shelves, he doesn't know what the authors are writing. How can he make a good story? One of our editors can incubate works of no more than 5 people at most." Song Dandan said.

Kate Century has two big-name authors in Hangzhou, Side Hanghan and Abai. Both of them are born in the 1980s. One is a clerk in a state-owned enterprise, and the other works in a Japanese company. They became famous more than ten years ago by writing. Now their annual income is more than 10 million yuan. Song Dandan revealed that the side-to-side cold "Guangguang Ji", Abai's "Which Eye See that I am Your Brother" and "Shining Light" will all begin to be filmed and filmed next year. The Douban scores of these books are above 8 points on average.

"We are not afraid of losing authors. We are building together, not as an agent, but more like a broker. When the author is writing, our editors provide professional guidance and revisions. The author left us and they didn't know what to do. For example, another author,'The Big Bad Wolf with Wings' has more than 2 million Weibo followers, and the editor's responsibility is to help maintain and manage these things."

Hit the list-

The most successful IPs in the first half of the year were "Ode to Joy" and "Flower Thousand Bones", with various copyrights output value exceeding 2 billion yuan

. The auction is just one of the contents of this copyright cooperation and trading conference. This conference gathered industry leaders from the publishing, film and television industries. Industry celebrities from home and abroad gathered together to discuss new ways of copyright exchange and cooperation in China and how to promote the globalization of copyright trade.

Germany's Lube Group brings German IP experience. Lube signed the author well before Dan Brown (one of the most famous best-selling writers in the United States, who wrote the novel "The Da Vinci Code" and made it into a movie) became popular. After that, the super IP "Dan Brown" brought in revenue of more than 1.4 billion euros, with total global book sales reaching 200 million volumes, and the exclusive fully copyright IP "Jerry Cotton" brought in revenue of US$1.5 billion. The president of German game company daedali accidentally revealed that the next popular IP they are developing is the "Godfather" series of games.

Zhang Lei, deputy general manager of Huace Film and Television Big Data Center, released a 2016 IP market research report. In the first half of this year, there were 20 IP screenwriters. The top three in online clicks were "Ode to Joy" and "Dear Translator" and "The Legend of the Red Shadow of the Mountains and Seas". The themes of ancient costumes, youth idols and traditional martial arts are more likely to succeed. Non-IP drama audiences prefer ancient costume legends and military life most. In terms of theme distribution, martial arts detectives and ancient costume legends are the types with the largest number of derivative developments, followed by youth idols and suspense involved in cases.

According to incomplete statistics, the copyright output value of TV dramas, online dramas, games and other products derived from "Hua Qian Gu" has exceeded 2 billion yuan. Among the eight mainstream literary websites, there are 1389 top online works. The categories with the largest number of top works are martial arts fantasy, classical fantasy, and urban emotion. Science fiction themes have increased significantly this year. Although Jinjiang's share of the reprinted market is not as good as the starting point, it ranks first in the number of top works. This is due to the fact that many top authors on the website continue to produce high-quality works.

It is estimated that in 2016, China's Internet active secondary content consumers will maintain steady growth, reaching 5.68 million. There are three major comic reading websites: Monster, Manke, and Tencent Animation. Magic and funny themes are the most popular.

Editor: yvette