Zhang Zhao's internal letter reveals: LeTV Pictures 'injection into LeTV will open up five major links

Recently, LeE.com issued a listed company announcement, announcing that LeE.com. Pictures will soon be injected into LeE.com.'s listed company, and issued relevant plans.

Recently, LeE.com issued a listed company announcement, announcing that LeE.com. Pictures will soon be injected into LeE.com.'s listed company, and issued relevant plans.

It is understood that LeTV plans to issue 165 million shares to LeTV Pictures shareholders at RMB 41.37 per share and pay RMB 2.979 billion in cash for a total price of RMB 9.8 billion to purchase the entire equity of LeTV Pictures. According to the agreement, LeE.com plans to issue shares to the above-mentioned shareholders and pay cash to purchase their total 100% stake in LeE.com. Before this transaction, the company did not hold equity in LeTV Pictures; after the completion of this transaction, LeTV Pictures became a wholly-owned subsidiary of LeTV.

After the news was announced, LeTV Pictures CEO Zhang Zhao immediately sent a staff email titled "Crazy Movies, Global Pursuing Dreams" to all LeTV Pictures employees. In the letter, Zhang Zhao analyzed the corporate culture of Le Pictures and looked forward to the development direction of Le Pictures after the injection.

Zhang Zhao said in this letter that LeTV Pictures will upgrade from an Internet film and television company to an eco-type film and television company, and from a resource-centered film and television manufacturing industry to a user-centered film and television service industry. In the future, LeTV Pictures will serve global users and convey cultural values to users.

Zhang Zhao also mentioned that by injecting LeTV Pictures into LeTV, it will open up five major links: China and the world,"shadow" and "video", online and offline, IP and users, content and ecology. Through LeEco's globalization strategy, LeEco Pictures will begin to carry out in-depth cooperation with top film and television companies around the world. At the same time, through its connection with LeEco, content can better rely on terminals and scenarios to serve users.

The full text of the letter is as follows:

Obvious to movies, global pursuit of dreams

-a letter from Le Pictures CEO Zhang Zhao to all employees

?? Students of LeTV Pictures:

I believe that everyone has already heard the news that LeTV Pictures is about to inject into LeTV. As the pioneers of the "Internet + Film and Television" era, we have gained capital recognition with five years of hard work. Five years later, we were once again lucky: we integrated into the LeEco ecosystem by injecting it into LeE.com.

The prosperity of human civilization is accompanied by the profound imprint of images. From the "language era" and "paper era" to the "screen era" where things are connected today, mankind has experienced waves of cultural renaissance again and again.

Movies are a product of culture and also feed back to human civilization: Lucas created the great "Star Wars" in the United States, which deeply influenced generations of Americans and aroused human enthusiasm for science fiction culture and infinite yearning for outer space exploration;"Ah! Captain, my captain!" Robin? Williams 'performance in "Dead Poets Society" shocked the souls of generations of young people, making them dare to break through their cages, resist authority, and break the shackles of thought.

Looking back on the past five years, we have been thinking about one question: Who are we serving? Users are our core. LeTV Pictures 'mission has never been to achieve high box office. We are thinking more about how to provide services to users and create value. These words sound a bit sour and difficult to do, but we still took "Tiny Times" into the lives of ordinary Foxconn workers; arranged for our grandfathers and grandchildren to watch "Return" in a different place; and held a music praise competition for "The Brothers Sleeping on My Upper Bunk"-every tear and every smiling face shone with a glimmer of culture.

We warm users and influence society. At all times, we must adhere to the cultural mission of a cultural and creative worker.

Dreams cannot be called dreams if they cannot illuminate others. Today, we are going to talk about the extraordinary event of LeTV Pictures 'injection into LeTV. We have begun to upgrade from an Internet film and television company to an ecological film and television company. With the power of technology, the Internet and ecology, we will further move from a resource-centered film and television manufacturing industry to a user-centered film and television service industry, thereby completing our greater cultural mission.

By injecting LeE.com, we will further open up five major links: China and the world,"shadow" and "video", online and offline, IP and users, content and ecology. Through LeEco's globalization strategy, LeEco Pictures will begin to carry out in-depth cooperation with top film and television companies around the world to create better content and services, so that China films can go global and affect more users; Through the integration of LeE.com and LeEco Pictures, we will seamlessly connect films, homemade dramas, hardware, applications, services and other departments, allowing IP value to serve users in full text, full process, full terminal, full life, and full ecology; The integrated online and offline resources will be integrated through ecological anti-integration, better relying on terminals and scenarios to provide services to users; the content ecosystem will serve as an ecological member of the LeEco ecosystem that bears cultural values, allowing content to play a greater role. Cultural value.

Of course, by injecting it into LeTV, many of you will become wealthy among your contemporaries in the industry. I promise everyone in the film industry that with the introduction of LeTV, you will soon become sharers of the LeTV ecosystem. "Ecology" is "a place where life is endless and great." I also hope that every colleague in LeTV Pictures can uphold the lion and wolf culture and become LeTV's best ecological talents.

Five years ago, I mentioned turning Le Pictures into a film and television company in the Internet era. At that time, many people said that we were an idiotic dream. Nowadays, every film and television company is inseparable from the Internet. We were delighted to see our dreams come true step by step, which also strengthened our belief that every dream of LeTV Pictures can be realized. LeTV Pictures is too new. We know that all fears come from ignorance. We should not be afraid of others 'ridicule and hostile eyes, but must believe in our beliefs in the cause. Because we are all dream chasers. This time, let us pursue our dreams around the world with our cultural mission.

Le Pictures CEO Zhang Zhao

May 6, 2016

Editor: queenie