2016ISPO Shanghai Summer Exhibition New Trend of Cross-border Integration of Multiple Categories

With the official promulgation of Document No. 46 of the State Council, national fitness has become the top priority of the country's development strategy. The latest sports "Five-Year Plan" released by the State Council-"National Fitness Plan (2016-2020)" clearly states that by 2020, my country's total sports consumption will reach 1.5 trillion yuan. On the occasion of the explosion of business opportunities in the sports industry, ISPOSHANGHAI2016-Asia (Summer) Sports Goods and Fashion Exhibition, which was grandly opened at the Shanghai New International Expo Center from July 6 to 8, has welcomed this year on the basis of its successful debut in 2015. About 500 brands from more than 20 countries participated in the exhibition, showcasing the latest products, leading technologies and cutting-edge trends in the sports industry. This exhibition has a display area of 33,000 square meters. While further strengthening the advantages of outdoor sports, it also deeply cultivates the cross-border and integration of multiple categories such as running fitness, water sports, extreme trends and sports tourism to jointly build a "sports lifestyle".

This year, a total of about 500 brands will appear at ISPOSHANGHAI2016, which has significantly exceeded last year's data (2015:473 brands). At the same time, the international sports industry is extremely concerned about ISPOSHANGHAI. In addition to ISPO's "old friends" South Korea and China Taiwan exhibition groups, which brought more exhibitors than last year, this year also welcomed the "new friends" Czech Republic exhibition group.

ISPO SHANGHAI 2016 will not only showcase the latest products and technologies in the global sports industry, but also hold multiple events and conferences held during the same period to bring first-hand information and trends to industry professionals.

Ø China Sports Venture Capital Summit and Sports Entrepreneurship Competition (Wednesday, July 6) invited leading figures in the sports and investment industries to position the development direction of the industry on sports investment trends and the explosion points of sports industry venture capital in the two major forms: forum summit and entrepreneurship competition., and incubate valuable innovative projects.

Ø The ISPO Sports Tourism Industry Forum (Wednesday, July 6), which brings together opinion leaders from the traditional tourism and sports industry, will explore the wonderful sparks created by the collision of sports and tourism under the changes in the industrial structure under the spurt development of the sports industry.

Ø The ISPO Fitness Industry Summit Forum (Wednesday, July 6), which first promoted the concept of "Train for Sports", provided many practitioners with an in-depth understanding of the significance and impact of the combination of fitness and outdoor sports, and jointly sought opportunities for common development.

Ø China Sports Fashion Trend Forum (Wednesday, July 6) will release ISPO Functional Textile Trend and Color Card Release-Spring/Summer 2018 to analyze new trends in future design and production.

Ø The China Children's Outdoor Development Forum (Thursday, July 7) will conduct in-depth discussions on how to carry out cross-border and transnational cooperation to find a healthier profit model and promote market-oriented win-win model.

Ø The Running Forum (July 7, Thursday) will bring more new ideas to the thriving running industry chain around the three core points of running ecological layout, development model, and event "standardization".

Ø The 2016 China Sports Media Industry Forum (Thursday, July 7) will welcome the grand appearance of heavyweight traditional sports media and new media representatives at home and abroad. They will talk about the challenges and opportunities they have experienced in the process of change, and share how to build cooperative development between sports event IP, sports marketing and sports communication.

Ø Today, as consumers pay more and more attention to the quality of life, the combination of sports and fashion is undoubtedly a spark of different colors but extremely exciting fireworks in the circle. The ISPO Sports Trend Forum (Thursday, July 7) is based internationally and aims to leverage new markets in the sports industry with fashion.

Ø In the most exciting water sports area in Shanghai built by ISPO Shanghai Exhibition, the 200-square-level indoor large pool with uninterrupted product experience is combined with the ISPO Water Sports Forum (Friday, July 8) to provide the sharpest unique insights. Aiming at different types of water sports, combined with your own experience, we can jointly find unlimited business opportunities brought by outdoor + water sports.

In addition, in the ISPO Global Design Awards display area, you will have the opportunity to see the first full series of ISPO AWARD 2016 global award-winning products on display in China, including outdoor sports, extreme sports, fitness sports and Asian Product Awards. The ISPO Global Innovation Awards display area aims to provide an excellent platform for outstanding sports innovation companies around the world to display their innovative products and creative concepts.